The Apptica Insider’s Guide
Everything we know about Apptica in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Apptica
The Insider’s Guide
Mobile app market, ad and store intelligence with ASO keyword data
Every plan, grade, refund rule and rival among app store optimization tools, read from Apptica’s own pages.
Made by Apptica Limited · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Apptica’s own pages, its app-store listings and our grades. Every fact in it is on Apptica’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 8 of the 42 other app store optimization tools we grade
Apptica is a web-based mobile market intelligence platform covering the App Store and Google Play. It estimates downloads, revenue and usage such as active users and retention, collects competitors' ad creatives, and tracks chart and keyword rankings. Its Store Intelligence module holds the ASO tools, and alerts report competitor updates by email, Slack or Telegram.
To get you started, here are 8 things to know about Apptica, taken from its own pages and our grades.
The ASO tools are one small module in a product that is mostly about ads and market data.
- 1
Best for rivals' ad creatives and app market data
No price is published anywhere: the site offers sign-up and demo requests only.
- 2
You can try it first
Free trial on sign-up; its length and limits are not published
- 3
It runs on Web
Web.
- 4
Store Intelligence
Top charts, app details with downloads, revenue, SDKs and ranking history, top movers, hot releases, app ownership transfers and side-by-side app comparisons.
- 5
ASO insights
Analyze an app's keyword rankings, look at the keywords competitors rank for and find terms to improve store visibility.
- 6
Ad Intelligence
A database Apptica puts at over 175 million banners, videos and playable ads from more than 420,000 advertisers, with their networks and countries.
- 7
A 2.0 GPA, above 8 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Apptica you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
Apptica at a glance
- Pricing
- Free trial
- Free plan
- No
- Free trial
- Free trial on sign-up; its length and limits are not published
- Runs on
- Web
- Made by
- Apptica Limited
- Category
- App Store Optimization (ASO)
- Our grade
- 2.0 GPA, fair
The report card
Best for rivals' ad creatives and app market data
Apptica estimates downloads, revenue and active users for apps on both stores, keeps a large library of rivals' ads and has an ASO module for keyword rankings. No price is published anywhere: the site offers sign-up and demo requests only. The ASO tools are one small module in a product that is mostly about ads and market data.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published. The site offers only sign-up and demo requests, so the cost of a subscription is only given on a sales call. |
| Free plan and trial | C | No free plan, but a free trial starts on sign-up. Its length and limits aren't published, and data export needs a paid subscription. |
| Features | C | Store charts, download and revenue estimates, keyword rankings and rivals' keywords, an ad library it puts at 175 million+ creatives, and usage data. The ASO tools are one module of Store Intelligence, with no listing editor on record. |
| Ease of use | C | No rating on record. It's a broad market data product with several modules to learn, and the trial's limits aren't spelled out. |
| Platforms and integrations | C | Web only, with no desktop or phone app. Alerts go to email, Slack or Telegram, but no API or other integration is on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Apptica is for
- Fits if you run user acquisition and want to study rivals' ad creatives
- Works for publishers sizing app markets by downloads and revenue
Who it is not for
- Not for you if you want a price up front, as none is published
- Skip it if ASO is the main job, as keyword tools are one module of a market data product
- Watch out: the trial's length and limits aren't published, and data export needs a paid plan
- Watch out: downloads, revenue and usage figures are Apptica's estimates, not numbers from the stores
- Too light for wiring into your own tools, with no API on record
Good to know
Good for
- User acquisition teams studying competitors' ad creatives
- Publishers and investors sizing app markets by downloads and revenue
- Sales teams watching app publishers for outreach
Worth knowing
- No prices are published; the site offers sign-up and demo requests only, so the cost of a subscription is unknown.
- Data export is limited to paid subscriptions.
- Its ASO tools are one module of Store Intelligence; most of the product covers ad, usage and market data.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Apptica's current pricing could not be confirmed from its own site.
The site offers only sign-up and demo requests, so the cost of a subscription is only given on a sales call.
We could not confirm Apptica’s current prices from its own site, so this guide lists no plans. apptica.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Mobile app market, ad and store intelligence with ASO keyword data. Here is what it does, as its own site describes it, and what it covers: keyword research, rank tracking, app store optimization.
The ASO tools are one module of Store Intelligence, with no listing editor on record.
- Store Intelligence
- Top charts, app details with downloads, revenue, SDKs and ranking history, top movers, hot releases, app ownership transfers and side-by-side app comparisons.
- ASO insights
- Analyze an app's keyword rankings, look at the keywords competitors rank for and find terms to improve store visibility.
- Ad Intelligence
- A database Apptica puts at over 175 million banners, videos and playable ads from more than 420,000 advertisers, with their networks and countries.
- Usage Intelligence
- Compare competitors' daily, weekly and monthly active users, retention, stickiness and session length by category and region.
- Market alerts and news feed
- Follow chosen apps and publishers and get alerts about new ad creatives, app updates and feature changes by email, Slack or Telegram.
Where it runs
- Web
What it works with
- Slack
- Telegram
Apptica is made by Apptica Limited.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/42
Other app store optimization tools it is graded above
Apptica's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. Apptica’s own letter is outlined.
- CValue for moneyAbove 10 of 42
- CFree plan and trialAbove 12 of 42
- CFeaturesAbove 2 of 42
- CEase of useAbove 0 of 42
- CPlatforms and integrationsAbove 2 of 42
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Apptica you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
What this rests on. Apptica’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Sensor Tower, AppMagic, Apptopia, AppStoreSpy and MobileAction
The 5 tools Apptica is most often weighed against, with where each one differs from it.
- 2.4GPA
Sensor Tower
Free plan
Market intelligence on app downloads, revenue, usage and ads.
- Sensor Tower has a free plan. Apptica does not, though it has a free trial.
- 1.6GPA
AppMagic
Paid
Mobile and Steam market data: revenue, downloads, ads and ASO.
- Apptica also covers rank tracking.
- AppMagic also covers dashboards.
- 2.0GPA
Apptopia
Free trial
Mobile app performance data for investors, brands and sales teams.
- Apptica also covers keyword research, rank tracking and app store optimization.
- Apptopia also covers reports and dashboards.
- 1.8GPA
AppStoreSpy
Free plan · from $15/mo
App market research with install estimates and a Play Store extension.
- AppStoreSpy has a free plan. Apptica does not, though it has a free trial.
- Only AppStoreSpy lists a browser extension.
- Apptica also covers rank tracking.
- 2.2GPA
MobileAction
Free trial · from $12.50/mo
ASO keyword tools and Apple Ads campaign management for app teams.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Apptica free?
No, Apptica is a paid product, but you can try it first. Free trial on sign-up; its length and limits are not published.
What platforms does Apptica work on?
Apptica is available on Web.
Does Apptica have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Apptica is listed for Web.
Does Apptica have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Apptica is listed for Web.
Is Apptica open source?
Apptica is not described as open source on its own site, as read on Oct 23, 2026.
What does Apptica integrate with?
Apptica's listing names Slack and Telegram. A listing names up to eight integrations, so it may connect to more.
Who makes Apptica?
Apptica is made by Apptica Limited.
What are the alternatives to Apptica?
The closest alternatives to Apptica in our directory are Sensor Tower, AppMagic, Apptopia, AppStoreSpy and MobileAction.
How does Apptica compare with other app store optimization tools?
Apptica's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
Could I make my own version of Apptica?
To replace Apptica you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from Apptica’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Apptica's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Apptica Limited. Prices change, so check apptica.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Apptica, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/apptica
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Apptica: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/apptica
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/apptica/guide
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See our other guides
The best-graded app store optimization tools after Apptica, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Apptica’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Apptica is a trademark of its owner, and this guide is not made, paid for or approved by Apptica Limited. Prices and plans change: check apptica.com before you buy.