AppMagic vs Apptica (2026): which should you pick?
As of Oct 23, 2026, Apptica grades higher than AppMagic: 2.0 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Apptica grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Apptica
Mobile app market, ad and store intelligence with ASO keyword data
Free trial
Which one is for you
Pick AppMagic if
- Fits if you're a game studio sizing a genre or a rival on mobile and Steam
- Works for marketing teams studying rivals' ad creatives and Apple Ads activity
Look elsewhere if
- Not for you if you want a price before a call, as there's none on the site
- Skip it if you want to try it first, since there's no free plan or trial, only a demo
- Watch out: it's owned by Sensor Tower, Inc., so it isn't a separate company to weigh against Sensor Tower
- Watch out: revenue and download figures are estimates, not numbers reported by the stores
- Too light for day-to-day listing work, with no rank tracking, listing editor or integrations on record
Pick Apptica if
- Fits if you run user acquisition and want to study rivals' ad creatives
- Works for publishers sizing app markets by downloads and revenue
Look elsewhere if
- Not for you if you want a price up front, as none is published
- Skip it if ASO is the main job, as keyword tools are one module of a market data product
- Watch out: the trial's length and limits aren't published, and data export needs a paid plan
- Watch out: downloads, revenue and usage figures are Apptica's estimates, not numbers from the stores
- Too light for wiring into your own tools, with no API on record
How we grade them
| 1.6GPAAppMagicWeak | 2.0GPAAppticaFair | |
|---|---|---|
| Value for money | CNo price is published. The pricing page is a demo request form, and the price is only given on a sales call, matched to your use case. | CNo price is published. The site offers only sign-up and demo requests, so the cost of a subscription is only given on a sales call. |
| Free plan and trial | FNothing free on record: no free plan and no trial, only the demo call with the sales team. | CNo free plan, but a free trial starts on sign-up. Its length and limits aren't published, and data export needs a paid subscription. |
| Features | CRevenue and download estimates, store rankings, retention and session data, ad creatives, Apple Ads and keyword data, plus Steam games. The ASO side is keyword and Apple Ads data; there's no keyword rank tracking or listing editor on record. | CStore charts, download and revenue estimates, keyword rankings and rivals' keywords, an ad library it puts at 175 million+ creatives, and usage data. The ASO tools are one module of Store Intelligence, with no listing editor on record. |
| Ease of use | CNo rating on record. You start with a demo built around your use case, and it's a large market data tool with a lot of reports to learn. | CNo rating on record. It's a broad market data product with several modules to learn, and the trial's limits aren't spelled out. |
| Platforms and integrations | CWeb only, with no desktop or phone app, and no integrations or API on the listing. | CWeb only, with no desktop or phone app. Alerts go to email, Slack or Telegram, but no API or other integration is on record. |
| Best for | mobile and Steam market estimates for game studios | rivals' ad creatives and app market data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppMagic and Apptica. How we grade
Where they differ
- AppMagic also covers dashboards.
- Apptica also covers rank tracking.
In commonWebKeyword researchApp store optimization
At a glance
| AppMagic | Apptica | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | Free trial on sign-up; its length and limits are not published |
| Web | ||
| Made by | Sensor Tower, Inc. | Apptica Limited |
| Price read from | Not confirmed | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppMagic
- No prices are published: the pricing page leads to a demo request, and pricing is matched to the use case after the call.
- The site's footer names Sensor Tower, Inc. as the owner, so buyers comparing it with Sensor Tower are looking at the same company.
- Revenue and download figures are estimates, not numbers reported by the stores.
Apptica
- No prices are published; the site offers sign-up and demo requests only, so the cost of a subscription is unknown.
- Data export is limited to paid subscriptions.
- Its ASO tools are one module of Store Intelligence; most of the product covers ad, usage and market data.
Key features
AppMagic
- Mobile market analytics
- Estimated revenue and downloads for apps and games, with trends, competitor metrics and benchmarks against the industry.
- Advertising and ASO data
- Covers keywords, Apple Ads and ad creatives such as static banners and playables, across ad networks and regions.
- Retention and engagement
- Retention figures and the number and length of sessions for your own apps or competitors' apps.
- Steam analytics
- Revenue, playtime and follower data for Steam games, DLCs and publishers, alongside the mobile data.
- Store rankings and research reports
- Live store rankings and top charts, plus published research on genres, live ops and markets.
Apptica
- Store Intelligence
- Top charts, app details with downloads, revenue, SDKs and ranking history, top movers, hot releases, app ownership transfers and side-by-side app comparisons.
- ASO insights
- Analyze an app's keyword rankings, look at the keywords competitors rank for and find terms to improve store visibility.
- Ad Intelligence
- A database Apptica puts at over 175 million banners, videos and playable ads from more than 420,000 advertisers, with their networks and countries.
- Usage Intelligence
- Compare competitors' daily, weekly and monthly active users, retention, stickiness and session length by category and region.
- Market alerts and news feed
- Follow chosen apps and publishers and get alerts about new ad creatives, app updates and feature changes by email, Slack or Telegram.
Plans
AppMagic
Pricing could not be confirmed. See appmagic.rocks.
Apptica
Pricing could not be confirmed. See apptica.com.
Common questions
Which is cheaper, AppMagic or Apptica?
As of Oct 23, 2026, AppMagic has no price we could confirm, and Apptica has no price we could confirm.
Which has a free plan, AppMagic or Apptica?
As of Oct 23, 2026, neither AppMagic nor Apptica has a free plan. Apptica has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.