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Apptica vs MobileAction (2026): which should you pick?

As of Oct 23, 2026, MobileAction grades higher than Apptica: 2.2 against 2.0 out of 4.0.

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA

Apptica grades higher on the free plan. MobileAction grades higher on features and platforms. They get the same grade on value for money and ease of use.

Price, platforms and features side by side. The table says where each price was read and when.

Apptica

Mobile app market, ad and store intelligence with ASO keyword data

Free trial
Full detailsapptica.com

MobileAction

ASO keyword tools and Apple Ads campaign management for app teams

Free trial · from $12.50/mo
Full detailsmobileaction.co

Which one is for you

Pick Apptica if

  • Fits if you run user acquisition and want to study rivals' ad creatives
  • Works for publishers sizing app markets by downloads and revenue

Look elsewhere if

  • Not for you if you want a price up front, as none is published
  • Skip it if ASO is the main job, as keyword tools are one module of a market data product
  • Watch out: the trial's length and limits aren't published, and data export needs a paid plan
  • Watch out: downloads, revenue and usage figures are Apptica's estimates, not numbers from the stores
  • Too light for wiring into your own tools, with no API on record

Pick MobileAction if

  • Fits if you track up to 100 keywords for a handful of apps and want to pay little
  • Works for teams running Apple Ads under $10,000 a month, as the campaign manager is free up to that

Look elsewhere if

  • Not for you if you want a trial without a card, as the plan starts unless you cancel within 7 days
  • Tight if you're on Lite, which stops at 100 keywords, 3 months of history and 1 seat
  • Pricey if you want competitors' keywords, since they start on Basic at $59 a month billed yearly
  • Watch out: extra seats go through sales, and ad creative and paid keyword insights are Enterprise or sales-priced
  • Watch out: refunds only cover a first charge asked for within 72 hours, after a missed trial cancellation

How we grade them

2.0GPAAppticaFair2.2GPAMobileActionFair
Value for money
CNo price is published. The site offers only sign-up and demo requests, so the cost of a subscription is only given on a sales call.
CLite is $12.50 a month billed yearly ($15 monthly), just above where this category's cheaper quarter starts, for 100 keywords and one seat. Competitors' keywords and review sentiment need Basic at $59, and organic downloads per keyword need Pro at $199.
Free plan and trial
CNo free plan, but a free trial starts on sign-up. Its length and limits aren't published, and data export needs a paid subscription.
DNo free plan. The 7-day trial needs billing details and the plan starts unless you cancel, and refunds only cover a first charge asked for within 72 hours.
Features
CStore charts, download and revenue estimates, keyword rankings and rivals' keywords, an ad library it puts at 175 million+ creatives, and usage data. The ASO tools are one module of Store Intelligence, with no listing editor on record.
BKeyword research with AI suggestions, ranked-keyword reports, metadata and creative comparison, review analysis with AI replies from Basic, and an Apple Ads campaign manager. It covers the whole job; ad creative and paid keyword insights are Enterprise or sold through sales.
Ease of use
CNo rating on record. It's a broad market data product with several modules to learn, and the trial's limits aren't spelled out.
CNo rating on record. There are apps, competitors and keyword lists to set up, and the Apple Ads side is a separate product with its own automations to configure.
Platforms and integrations
CWeb only, with no desktop or phone app. Alerts go to email, Slack or Telegram, but no API or other integration is on record.
BWeb only, with no desktop or phone app. It links to App Store Connect, Google Play Console, Apple Ads and Slack, and API data is sold through sales.
Best forrivals' ad creatives and app market datalow-cost keyword tracking with Apple Ads tools

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apptica and MobileAction. How we grade

Where they differ

    In commonWebKeyword researchRank trackingApp store optimization

    At a glance

    AppticaMobileAction
    PricingFree trialFree trial
    Starts atNot published$12.50 per month, billed yearly ($15 billed monthly)
    Free planNoneNone
    Free trialFree trial on sign-up; its length and limits are not published7-day free trial of the ASO plans; billing details are needed and the plan starts unless cancelled
    Web
    Made byApptica LimitedMobileAction, Inc.
    Price read fromNot confirmedmobileaction.co
    CheckedOct 23, 2026Oct 23, 2026

    Worth knowing

    Apptica

    • No prices are published; the site offers sign-up and demo requests only, so the cost of a subscription is unknown.
    • Data export is limited to paid subscriptions.
    • Its ASO tools are one module of Store Intelligence; most of the product covers ad, usage and market data.

    MobileAction

    • Lite and Basic include one seat and Pro three; extra seats are arranged with sales, and Enterprise has unlimited seats.
    • Ad creative, paid keyword and impression share insights come only with Enterprise or the sales-priced Ad and Search Ads Intelligence products.
    • The Apple Ads campaign manager is free up to $10,000 of monthly ad spend; above that it is priced by sales.
    • Refunds cover only a first charge requested within 72 hours, after a missed trial cancellation.

    Key features

    Apptica

    Store Intelligence
    Top charts, app details with downloads, revenue, SDKs and ranking history, top movers, hot releases, app ownership transfers and side-by-side app comparisons.
    ASO insights
    Analyze an app's keyword rankings, look at the keywords competitors rank for and find terms to improve store visibility.
    Ad Intelligence
    A database Apptica puts at over 175 million banners, videos and playable ads from more than 420,000 advertisers, with their networks and countries.
    Usage Intelligence
    Compare competitors' daily, weekly and monthly active users, retention, stickiness and session length by category and region.
    Market alerts and news feed
    Follow chosen apps and publishers and get alerts about new ad creatives, app updates and feature changes by email, Slack or Telegram.

    MobileAction

    Keyword research
    Keyword research tools with AI suggestions, volume and difficulty scores, live search results and, from Basic, competitors' keywords and volume trends.
    Ranked keywords report
    See which keywords an app ranks for; the report widens with each plan, and Pro adds brand versus generic keywords and organic downloads per keyword.
    Metadata and creative analysis
    Compare store listings, preview an app page and follow update timelines; Pro adds a metadata optimizer, creative explorer and localization reports.
    Review analysis and replies
    Rating and review analysis on every plan, with sentiment analysis and AI-drafted review replies from Basic.
    Apple Ads campaign manager
    A separate product with an ads manager, automation templates, optimization goals, Slack and email alerts and 8+ mobile measurement integrations.
    AI assistant
    Ask questions about paid and organic store performance in plain language and get bid predictions for Apple Ads auctions.

    Plans

    Apptica

    Pricing could not be confirmed. See apptica.com.

    MobileAction

    • Lite$12.50

      per month, billed yearly ($15 billed monthly)

      100 keywords, 5 apps with 3 competitors each, 3 months of history and 1 seat, with keyword research and a limited ranked-keywords report.

    • Basic$59

      per month, billed yearly ($69 billed monthly)

      500 keywords, 8 apps with 10 competitors each, 6 months of history and 1 seat, adding competitor keywords, review sentiment and AI review replies.

    • Pro$199

      per month, billed yearly ($239 billed monthly)

      1,500 keywords, 10 apps with 15 competitors each, 12 months of history and 3 seats, adding organic downloads per keyword and creative research.

    • EnterpriseCustom

      Flexible keyword limit, 20 apps, unlimited competitors and seats, ad creative and paid keyword insights, SSO and a success manager.

    Ways to pay less

    Apptica

    No public discounts listed.

    MobileAction

    • Annual discount

      Two months saved with yearly billing

      MobileAction's pricing page says yearly billing saves two months: Basic is $59 a month billed yearly instead of $69 billed monthly.

    Common questions

    Which is cheaper, Apptica or MobileAction?

    As of Oct 23, 2026, Apptica has no price we could confirm, and MobileAction starts at $12.50 per month, billed yearly ($15 billed monthly).

    Which has a free plan, Apptica or MobileAction?

    As of Oct 23, 2026, neither Apptica nor MobileAction has a free plan. Both have a free trial.

    More comparisons

    How this page was made

    • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
    • The grades are our own, from each tool’s review or report card. The GPA is their average.
    • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
    • The differences and the answers to the questions are worked out from those listings.
    How we review and grade