The Apptopia Insider’s Guide
Everything we know about Apptopia in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Apptopia
The Insider’s Guide
Mobile app performance data for investors, brands and sales teams
Every plan, grade, refund rule and rival among app store optimization tools, read from Apptopia’s own pages.
Made by Apptopia · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Apptopia’s own pages, its app-store listings and our grades. Every fact in it is on Apptopia’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 8 of the 42 other app store optimization tools we grade
Apptopia sells estimates of app downloads, in-app revenue, daily and monthly users and engagement for millions of apps, with most of its pages aimed at investment firms tracking public companies. Brands get a Market Explorer web tool for competitive research, and sales teams a lead tool built on SDK data. Every product is an enterprise service priced after a demo.
To get you started, here are 8 things to know about Apptopia, taken from its own pages and our grades.
And it isn't an ASO tool in the usual sense, with no keyword research or listing work, so app makers would still need something else.
- 1
Best for app download and revenue estimates for investors
No price is published: every product is an enterprise service sold after a demo.
- 2
You can try it first
Free, no-commitment trial or sample data, arranged with Apptopia's team on request
- 3
It runs on Web
Web.
- 4
Market Explorer for brands
A web tool with app store data on more than 14 million apps: downloads, revenue, DAU and MAU, sessions and time spent in 160+ countries.
- 5
Apptopia Base and Advanced for investors
Base covers 3,500+ tickers with daily estimates and up to 10 years of history; Advanced adds churn, retention and user overlap for 525+ tickers.
- 6
Sector data packages
The same investor data sold for one sector or a themed group of sectors, with a dashboard, the MCP server and a Mobile Performance Index.
- 7
A 2.0 GPA, above 8 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of Apptopia you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Apptopia at a glance
- Pricing
- Free trial
- Free plan
- No
- Free trial
- Free, no-commitment trial or sample data, arranged with Apptopia's team on request
- Runs on
- Web
- Made by
- Apptopia
- Category
- App Store Optimization (ASO)
- Our grade
- 2.0 GPA, fair
The report card
Best for app download and revenue estimates for investors
Apptopia sells modelled estimates of downloads, revenue and active users for millions of apps, mostly to investment firms, with a Market Explorer tool for brands. No price is published: every product is an enterprise service sold after a demo. And it isn't an ASO tool in the usual sense, with no keyword research or listing work, so app makers would still need something else.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published. Base, Advanced, Market Explorer and Publisher Prospector are all enterprise services, and the price is only given on a sales call after a demo. |
| Free plan and trial | C | No free plan. A free, no-commitment trial or sample data can be arranged, but only by asking Apptopia's team, and its length isn't stated. |
| Features | D | Downloads, revenue, DAU, MAU and time spent for 14 million+ apps in 160+ countries, an API with 40+ endpoints and an MCP server. For store optimization it has no keyword research, rank tracking or listing tools, so you'd need another product. |
| Ease of use | C | No rating on record. It's sold as an enterprise data service with a demo first, and much of it arrives as API feeds or warehouse deliveries to set up. |
| Platforms and integrations | B | Web only, with no desktop or phone app. Data goes out over an API and to Snowflake, AWS, BigQuery, Redshift, Azure and Postgres, and it links to Bloomberg Terminal, Salesforce, Claude and ChatGPT. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Apptopia is for
- Fits if you're an investor tracking public companies through their apps' downloads and usage
- Works for brands that want rivals' download and usage figures and can buy through sales
Who it is not for
- Skip it if you want to improve your own store listing, as there are no keyword or listing tools
- Not for you if you want a price up front, since every product is quoted after a demo
- Tight if you want to try it alone, as the trial or sample data has to be arranged with Apptopia's team
- Watch out: downloads, revenue and usage are Apptopia's modelled estimates and panel data, not figures from the stores
- Watch out: ad, review, audience and SDK data are add-ons on top of the main products
Good to know
Good for
- Investment firms using app data to track public companies
- Brands benchmarking their apps against competitors' downloads and usage
- Sales teams at mobile service providers looking for publisher leads
Worth knowing
- No prices are published: Base, Advanced, Market Explorer and Publisher Prospector are all described as enterprise-level services sold after a demo.
- It is a market-intelligence data product, not a keyword research or listing optimization tool for ASO.
- Downloads, revenue and usage figures are Apptopia's modelled estimates and device-panel data, not figures from the stores.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Apptopia's current pricing could not be confirmed from its own site.
A free, no-commitment trial or sample data can be arranged, but only by asking Apptopia's team, and its length isn't stated.
We could not confirm Apptopia’s current prices from its own site, so this guide lists no plans. apptopia.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Mobile app performance data for investors, brands and sales teams. Here is what it does, as its own site describes it, and what it covers: public API, reports, dashboards.
For store optimization it has no keyword research, rank tracking or listing tools, so you'd need another product.
- Market Explorer for brands
- A web tool with app store data on more than 14 million apps: downloads, revenue, DAU and MAU, sessions and time spent in 160+ countries.
- Apptopia Base and Advanced for investors
- Base covers 3,500+ tickers with daily estimates and up to 10 years of history; Advanced adds churn, retention and user overlap for 525+ tickers.
- Sector data packages
- The same investor data sold for one sector or a themed group of sectors, with a dashboard, the MCP server and a Mobile Performance Index.
- MCP server
- Connects Apptopia data to Claude, ChatGPT, Gemini or Copilot so analysts can ask about a ticker, app or metric in plain language.
- API and data feeds
- An API with over 40 endpoints and data delivered to Snowflake, AWS Data Exchange, S3, Redshift, BigQuery, Azure, Google Cloud or Postgres.
- Ad, review and SDK intelligence
- Add-ons cover competitors' advertising, review analysis, audience demographics and which SDKs apps install or remove.
Where it runs
- Web
What it works with
- Bloomberg Terminal
- Snowflake
- AWS Data Exchange
- Salesforce
- BigQuery
- Claude
- ChatGPT
Apptopia is made by Apptopia.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/42
Other app store optimization tools it is graded above
Apptopia's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
It stands best on platforms and integrations (B, above 18 of 42) and worst on features (D, above 0).
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. Apptopia’s own letter is outlined.
- CValue for moneyAbove 10 of 42
- CFree plan and trialAbove 12 of 42
- DFeaturesAbove 0 of 42
- CEase of useAbove 0 of 42
- BPlatforms and integrationsAbove 18 of 42
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Apptopia you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Bloomberg Terminal, Snowflake and AWS Data Exchange among them, and has an API.
What this rests on. Apptopia’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Sensor Tower, AppMagic, Appfigures and AppTweak
The 4 tools Apptopia is most often weighed against, with where each one differs from it.
- 2.4GPA
Sensor Tower
Free plan
Market intelligence on app downloads, revenue, usage and ads.
- Sensor Tower has a free plan. Apptopia does not, though it has a free trial.
- Apptopia also covers reports and dashboards.
- Sensor Tower also covers keyword research, rank tracking and app store optimization.
- 1.6GPA
AppMagic
Paid
Mobile and Steam market data: revenue, downloads, ads and ASO.
- Apptopia also covers reports.
- AppMagic also covers keyword research and app store optimization.
- 2.2GPA
Appfigures
Free plan · from $7.99/mo
App analytics, review replies and ASO keyword tracking in one account.
- Appfigures has a free plan. Apptopia does not, though it has a free trial.
- Apptopia also covers dashboards.
- Appfigures also covers keyword research, rank tracking and app store optimization.
- 2.0GPA
AppTweak
Free trial · from $79/mo
App store optimization and Apple Ads platform for apps and games.
- Apptopia also covers dashboards.
- AppTweak also covers keyword research, rank tracking, AI search visibility and app store optimization.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Apptopia free?
No, Apptopia is a paid product, but you can try it first. Free, no-commitment trial or sample data, arranged with Apptopia's team on request.
What platforms does Apptopia work on?
Apptopia is available on Web.
Does Apptopia have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Apptopia is listed for Web.
Does Apptopia have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Apptopia is listed for Web.
Is Apptopia open source?
Apptopia is not described as open source on its own site, as read on Oct 23, 2026.
Does Apptopia have an API?
Yes. Apptopia offers a public API, according to its own site.
What does Apptopia integrate with?
Apptopia's listing names Bloomberg Terminal, Snowflake, AWS Data Exchange, Salesforce, BigQuery, Claude and ChatGPT.
Who makes Apptopia?
Apptopia is made by a company of the same name.
What are the alternatives to Apptopia?
The closest alternatives to Apptopia in our directory are Sensor Tower, AppMagic, Appfigures and AppTweak.
How does Apptopia compare with other app store optimization tools?
Apptopia's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
Could I make my own version of Apptopia?
The plain part of Apptopia you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Apptopia’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Apptopia's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Apptopia. Prices change, so check apptopia.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Apptopia, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/apptopia
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Apptopia: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/apptopia
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/apptopia/guide
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See our other guides
The best-graded app store optimization tools after Apptopia, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Apptopia’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Apptopia is a trademark of its owner, and this guide is not made, paid for or approved by Apptopia. Prices and plans change: check apptopia.com before you buy.