The AppTweak Insider’s Guide
Everything we know about AppTweak in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
AppTweak
The Insider’s Guide
App store optimization and Apple Ads platform for apps and games
Every plan, grade, refund rule and rival among app store optimization tools, read from AppTweak’s own pages.
Made by AppTweak · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from AppTweak’s own pages, its app-store listings and our grades. Every fact in it is on AppTweak’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 8 of the 42 other app store optimization tools we grade
AppTweak is a web platform for app store optimization on the App Store and Google Play. Its ASO plans cover keyword research and tracking, competitor metadata and creatives, and reporting, priced by the number of apps followed. Apple Ads campaign management, review replies, download and revenue estimates and an API are sold as separate products.
To get you started, here are 9 things to know about AppTweak, taken from its own pages and our grades.
- 1
Best for keyword and creative research on both app stores
AppTweak is a web platform for App Store and Google Play optimization: keyword research on a database it puts at 30 million keywords, rank tracking, and competitors' metadata and creatives.
- 2
Paid plans start at $79 a month
As its pricing page puts it: $79 per month for 5 apps, billed annually ($99 billed monthly).
- 3
You can try it first
7-day free trial of each product; billing details are required and the card is charged unless you cancel
- 4
It runs on Web
Web.
- 5
Keyword research and tracking
Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.
- 6
Competitor metadata and creatives
See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.
- 7
Organic installs per keyword
From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.
- 8
A 2.0 GPA, above 8 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace AppTweak you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
AppTweak at a glance
- Pricing
- Free trial, from $79 per month for 5 apps, billed annually ($99 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial of each product; billing details are required and the card is charged unless you cancel
- Runs on
- Web
- Made by
- AppTweak, since 2014
- Category
- App Store Optimization (ASO)
- Our grade
- 2.0 GPA, fair
The report card
Best for keyword and creative research on both app stores
AppTweak is a web platform for App Store and Google Play optimization: keyword research on a database it puts at 30 million keywords, rank tracking, and competitors' metadata and creatives. It starts at $79 a month for 5 apps on yearly billing, with one seat on every listed plan. The ASO tools have only a 7-day trial that takes your card, and organic installs per keyword wait on Grow at $299.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Essential is $79 a month for 5 apps billed annually, $99 monthly, past the $49 where this category's dearest tenth starts, for one seat and 500 keywords. Organic installs per keyword need Grow at $299, and the creative explorers need Expand at $549. |
| Free plan and trial | D | The ASO tools have only a 7-day trial, and it needs billing details: the card is charged unless you cancel. The free Starter plan covers download and revenue estimates, not the ASO tools. |
| Features | B | Over 12 keyword research tools, daily App Store volumes, rank tracking, competitors' metadata history, A/B tests and creatives, and Reporting Studio dashboards. It covers the whole job. Review replies, the API and Apple Ads management are sold as separate products. |
| Ease of use | C | No rating on record. It's a platform of many tools priced by the apps you follow, and there are apps, competitors and keyword lists to set up before the reports mean much. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to App Store Connect, Google Play Console, Apple Ads, Zendesk and Slack, and an API is sold as a separate product. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who AppTweak is for
- Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
- Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that
Who it is not for
- Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
- Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
- Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
- Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
- Watch out: review replies, the API and download estimates are separate products with their own plans
Good to know
Good for
- App marketers handling keywords and store listings on both the App Store and Google Play
- Teams that run Apple Ads alongside organic store optimization
- Publishers comparing their store listings and creatives with competitors
Worth knowing
- Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
- Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
- The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
- Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$79
A month to start
AppTweak is a paid product with a free trial, starting at $79 per month for 5 apps, billed annually ($99 billed monthly).
The free Starter plan covers download and revenue estimates, not the ASO tools.
Essential
$79
per month for 5 apps, billed annually ($99 billed monthly)
500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.
Grow
$299
per month for 5 apps, billed annually ($359 billed monthly)
1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.
Expand
$549
per month for 5 apps, billed annually ($659 billed monthly)
3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.
Enterprise
Custom
Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.
Trying it first
7-day free trial of each product; billing details are required and the card is charged unless you cancel
Read from apptweak.com on Oct 23, 2026.
Ways to pay less
Annual discount
Two months free with annual billing
AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.
Stated on apptweak.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
App store optimization and Apple Ads platform for apps and games. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, keyword research, rank tracking, AI search visibility, app store optimization.
Review replies, the API and Apple Ads management are sold as separate products.
- Keyword research and tracking
- Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.
- Competitor metadata and creatives
- See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.
- Organic installs per keyword
- From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.
- Reporting Studio
- Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.
- AI visibility for apps
- An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.
- Apple Ads campaign manager
- A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.
Where it runs
- Web
What it works with
- App Store Connect
- Google Play Console
- Apple Ads
- Zendesk
- Slack
AppTweak is made by AppTweak, and has been around since 2014.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/42
Other app store optimization tools it is graded above
AppTweak's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
It stands best on features (B, above 30 of 42) and worst on value for money (D, above 0).
Its paid plans start at $79 a month, against a middle price of $19 for the category: 29 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. AppTweak’s own letter is outlined.
- DValue for moneyAbove 0 of 42
- DFree plan and trialAbove 7 of 42
- BFeaturesAbove 30 of 42
- CEase of useAbove 0 of 42
- BPlatforms and integrationsAbove 18 of 42
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less; higher up scores better on features, ease of use and platforms. AppTweak is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace AppTweak you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 25 of the 42 other app store optimization tools grade higher. It costs $948 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, App Store Connect, Google Play Console and Apple Ads among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. AppTweak’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Sensor Tower, MobileAction, AppFollow, Appfigures and App Radar
The 5 tools AppTweak is most often weighed against, with where each one differs from it.
- 2.4GPA
Sensor Tower
Free plan
Market intelligence on app downloads, revenue, usage and ads.
- Sensor Tower has a free plan. AppTweak does not, though it has a free trial.
- AppTweak also covers reports and AI search visibility.
- 2.2GPA
MobileAction
Free trial · from $12.50/mo
ASO keyword tools and Apple Ads campaign management for app teams.
- AppTweak also covers reports and AI search visibility.
- 2.4GPA
AppFollow
Free plan · from $19/mo
App review management with AI replies, plus ASO keyword tracking.
- AppFollow has a free plan. AppTweak does not, though it has a free trial.
- AppTweak also covers AI search visibility.
- AppFollow also covers workflow automation.
- 2.2GPA
Appfigures
Free plan · from $7.99/mo
App analytics, review replies and ASO keyword tracking in one account.
- Appfigures has a free plan. AppTweak does not, though it has a free trial.
- AppTweak also covers AI search visibility.
- 2.0GPA
App Radar
Free trial · from €58/mo
ASO platform with keyword tracking and a store listing editor.
- AppTweak also covers AI search visibility.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is AppTweak free?
No, AppTweak is a paid product, but you can try it first. 7-day free trial of each product; billing details are required and the card is charged unless you cancel.
How much does AppTweak cost?
AppTweak lists 4 plans. Essential: $79 per month for 5 apps, billed annually ($99 billed monthly).
What platforms does AppTweak work on?
AppTweak is available on Web.
Does AppTweak offer any discounts?
AppTweak publicly lists the following: Two months free with annual billing.
Does AppTweak have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. AppTweak is listed for Web.
Does AppTweak have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. AppTweak is listed for Web.
Is AppTweak open source?
AppTweak is not described as open source on its own site, as read on Oct 23, 2026.
Does AppTweak have an API?
Yes. AppTweak offers a public API, according to its own site.
What does AppTweak integrate with?
AppTweak's listing names App Store Connect, Google Play Console, Apple Ads, Zendesk and Slack.
Who makes AppTweak?
AppTweak is made by a company of the same name. It dates from 2014.
What are the alternatives to AppTweak?
The closest alternatives to AppTweak in our directory are Sensor Tower, MobileAction, AppFollow, Appfigures and App Radar.
How does AppTweak compare with other app store optimization tools?
AppTweak's GPA of 2.0 is higher than 8 of the 42 other app store optimization tools we grade, and level with 9.
Is AppTweak good value for money?
ToolGPA grades AppTweak D for value for money. Its paid plans start at $79 a month, against a middle price of $19 for the category: 29 of the 33 others that charge start lower.
Could I make my own version of AppTweak?
To replace AppTweak you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from AppTweak’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from AppTweak's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by AppTweak. Prices change, so check apptweak.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- AppTweak, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/apptweak
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "AppTweak: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/apptweak
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/apptweak/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded app store optimization tools after AppTweak, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what AppTweak’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. AppTweak is a trademark of its owner, and this guide is not made, paid for or approved by AppTweak. Prices and plans change: check apptweak.com before you buy.