The Authoritas Insider’s Guide
Everything we know about Authoritas in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Authoritas
The Insider’s Guide
SEO platform with credit-based rank tracking and AI search tracking
Every plan, grade, refund rule and rival among SEO tools, read from Authoritas’s own pages.
Made by Analytics SEO Limited (t/a Authoritas) · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Authoritas’s own pages, its app-store listings and our grades. Every fact in it is on Authoritas’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 42 of the 64 other SEO tools we grade
Authoritas is a UK-made SEO platform covering rank tracking, keyword research, competitor market share, content optimization, site crawling, backlinks and reporting. Plans are priced by keyword rank credits, so cost follows how many keywords are checked, where and how often. A separate AI Search Platform tracks brand visibility and citations in AI models.
To get you started, here are 9 things to know about Authoritas, taken from its own pages and our grades.
Every extra country, device or place for a keyword costs another credit, so plans take some working out.
- 1
Best for rank tracking across many countries and devices
Authoritas is a UK-made SEO platform priced by rank credits, where one credit is one keyword checked once in one engine, device and place.
- 2
Paid plans start at $129 a month
As its pricing page puts it: $129 per month for 15,000 rank credits, billed monthly.
- 3
There is a free plan
Freemium account with all standard platform features, limited to 2 websites, 1,000 keyword rank credits a month and 1 user. You must log in every 30 days to keep it.
- 4
It runs on Web
Web.
- 5
Rank tracking
Track keywords daily, weekly or monthly in Google, Bing and regional engines, by country, device and location, checked with a real browser.
- 6
Keyword research and market share
Keyword research plus Market Share and Visibility Explorer tools that compare your search visibility with competitors.
- 7
Content tools
Optimize existing pages, generate content with AI and research the questions consumers ask, with content gap analysis against competitors.
- 8
A 2.4 GPA, above 42 of 64
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Authoritas you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
Authoritas at a glance
- Pricing
- Free plan, from $129 per month for 15,000 rank credits, billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Analytics SEO Limited (t/a Authoritas)
- Category
- SEO Tools
- Our grade
- 2.4 GPA, fair
The report card
Best for rank tracking across many countries and devices
Authoritas is a UK-made SEO platform priced by rank credits, where one credit is one keyword checked once in one engine, device and place. It covers rankings, research, content, crawling and backlinks, and the free account gives 1,000 credits a month. But paid plans start at $129, every extra place costs another credit, AI answer tracking is a separate product from $119, and the API and BigQuery need Enterprise.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Essential is $129 a month, or $1,419 for a year (about $118 a month), for 1 user, 5 domains and enough credits for 500 keywords checked daily. That's in this category's dearest tenth, and AI tracking is a separate product from $119. |
| Free plan and trial | B | A free account with every standard feature, 2 websites, 1,000 rank credits a month and 1 user. That's about 33 keywords checked daily, enough for one small site. The catch: log in every 30 days or you lose it. |
| Features | B | Rank tracking on Google, Bing and regional engines, checked in a real browser, plus keyword research, market share, content tools, a crawler with Core Web Vitals and Majestic backlinks. The whole job, with AI search sold apart. |
| Ease of use | C | No rating on record. Every extra country, device or place for a keyword costs another credit, so plans take some working out. |
| Platforms and integrations | B | Web only, connected to Search Console, Google Analytics, Adobe Analytics, Google Ads, Majestic, BigQuery, Looker Studio and Sheets, with a SERPs API. The Platform API and BigQuery need Enterprise. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Authoritas is for
- Fits if you track rankings across many countries, devices and cities
- Works for one small site that can live on 1,000 rank credits a month
Who it is not for
- Pricey if you just need a few hundred keywords tracked, at $129 a month for 1 user
- Tight if you track one keyword in many places, as each place uses another credit
- Skip it if AI answer tracking is the point, since that's a separate product from $119 a month
- Watch out: the Platform API, BigQuery and Looker Studio templates are Enterprise only, at an unpublished price
- Watch out: the free account goes if you don't log in every 30 days, and going past your credits means upgrading
Good to know
Good for
- Teams tracking rankings across many countries, devices and locations
- eCommerce and enterprise sites that want SEO data in BigQuery or Looker Studio
- Brands adding AI answer tracking alongside their Google rankings
Worth knowing
- Every rank check uses credits: a new country, device or location for the same keyword costs another credit.
- AI search tracking is a separate product, from $119 a month for 2,000 prompt credits; search-grounded models need an Enterprise plan.
- To go past a plan's monthly credit allowance on the SEO platform you upgrade to the next tier.
- Platform API access, BigQuery and Looker Studio templates are listed as Enterprise features.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$129
A month to start. There is a free plan too
Authoritas has a free plan. Paid plans start at $129 per month for 15,000 rank credits, billed monthly.
Free
$0
2 domains, 1,000 keyword rank credits a month and 1 user, with the standard platform features.
Essential
$129
per month for 15,000 rank credits, billed monthly
5 domains and 1 user. 1 credit = 1 keyword checked once in one search engine, device and location, so 15,000 covers 500 keywords daily.
Expert
$599
per month for 100,000 rank credits, billed monthly
35 domains and 5 users; enough for about 3,300 keywords checked daily in one search engine setup.
Business
$899
per month for 300,000 rank credits, billed monthly
75 domains; enough for about 10,000 keywords checked daily in one search engine setup.
Enterprise
Custom
Custom credits and user limits, unlimited domains, Platform API, eCommerce integrations, BigQuery, Looker Studio templates and senior account managers.
The free plan
Freemium account with all standard platform features, limited to 2 websites, 1,000 keyword rank credits a month and 1 user. You must log in every 30 days to keep it.
Read from authoritas.com on Oct 23, 2026.
Ways to pay less
Annual discount
One month free with annual billing
Authoritas says signing up for a year gives one month free: Essential is $1,419 a year instead of 12 × $129.
Stated on authoritas.comOther savings
20% off when adding the second platform
Upgrading in-app from the SEO platform to the AI Search platform, or the other way, within the first 90 days takes 20% off the total cost.
Stated on authoritas.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
SEO platform with credit-based rank tracking and AI search tracking. Here is what it does, as its own site describes it, and what it covers: public API, keyword research, rank tracking, site audit, backlink analysis, AI search visibility, content optimization.
The whole job, with AI search sold apart.
- Rank tracking
- Track keywords daily, weekly or monthly in Google, Bing and regional engines, by country, device and location, checked with a real browser.
- Keyword research and market share
- Keyword research plus Market Share and Visibility Explorer tools that compare your search visibility with competitors.
- Content tools
- Optimize existing pages, generate content with AI and research the questions consumers ask, with content gap analysis against competitors.
- Technical SEO and backlinks
- A website crawler with Core Web Vitals checks, backlink analysis using Majestic data, influencer discovery and link-building campaigns.
- Reporting and APIs
- Custom reports, dashboards, alerts and BigQuery export, plus a SERPs API, Platform API, content API and a Google Sheets add-on.
- AI Search Platform
- Tracks brand visibility, sentiment and citations on ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude, Perplexity, DeepSeek and Bing.
Where it runs
- Web
What it works with
- Google Search Console
- Google Analytics
- Adobe Analytics
- Google Ads
- Majestic
- Google BigQuery
- Looker Studio
- Google Sheets
Authoritas is made by Analytics SEO Limited (t/a Authoritas).
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
42/64
Other SEO tools it is graded above
Authoritas's GPA of 2.4 is higher than 42 of the 64 other SEO tools we grade, and level with 13.
It stands best on free plan and trial (B, above 59 of 64) and worst on value for money (D, above 0).
Its paid plans start at $129 a month, against a middle price of $39 for the category: 54 of the 56 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 65 SEO tools we grade, cut by the letter each got. Authoritas’s own letter is outlined.
- DValue for moneyAbove 0 of 64
- BFree plan and trialAbove 59 of 64
- BFeaturesAbove 43 of 64
- CEase of useAbove 0 of 64
- BPlatforms and integrationsAbove 15 of 64
Price against what you get
Each dot is one of 57 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Authoritas is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Authoritas you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
It costs $1,548 a year.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- Daily checks of where your pages rank in search results.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A score built from what the top results for each keyword cover.
- A crawler that checks every page of a site.
- It plugs into other products, Google Search Console, Google Analytics and Adobe Analytics among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Authoritas’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
seoClarity, SE Ranking, Semrush, Sistrix and Advanced Web Ranking
The 5 tools Authoritas is most often weighed against, with where each one differs from it.
- 2.2GPA
seoClarity
Free trial · from $2,000/mo
Enterprise SEO platform with rank tracking and AI search visibility.
- Authoritas has a free plan. seoClarity does not, though it has a free trial.
- Authoritas also covers backlink analysis.
- seoClarity also covers log file analysis.
- 2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- Authoritas has a free plan. SE Ranking does not, though it has a free trial.
- Authoritas also covers AI search visibility and content optimization.
- SE Ranking also covers reports.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Authoritas also covers AI search visibility and content optimization.
- Semrush also covers reports.
- 2.2GPA
Sistrix
Free trial · from €99/mo
German SEO suite built around a Google visibility score per domain.
- Authoritas has a free plan. Sistrix does not, though it has a free trial.
- 2.2GPA
Advanced Web Ranking
Free trial · from $139/mo
Rank tracker for Google, Bing, YouTube and AI search, unlimited users.
- Authoritas has a free plan. Advanced Web Ranking does not, though it has a free trial.
- Authoritas also covers keyword research, site audit, backlink analysis and content optimization.
- Advanced Web Ranking also covers reports and dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Authoritas free?
Authoritas has a free plan. Freemium account with all standard platform features, limited to 2 websites, 1,000 keyword rank credits a month and 1 user.
How much does Authoritas cost?
Authoritas lists 5 plans. Free: $0.
What platforms does Authoritas work on?
Authoritas is available on Web.
Does Authoritas offer any discounts?
Authoritas publicly lists the following: One month free with annual billing; 20% off when adding the second platform.
Does Authoritas have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Authoritas is listed for Web.
Does Authoritas have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Authoritas is listed for Web.
Is Authoritas open source?
Authoritas is not described as open source on its own site, as read on Oct 23, 2026.
Does Authoritas have an API?
Yes. Authoritas offers a public API, according to its own site.
What does Authoritas integrate with?
Authoritas's listing names Google Search Console, Google Analytics, Adobe Analytics, Google Ads, Majestic, Google BigQuery, Looker Studio and Google Sheets.
Who makes Authoritas?
Authoritas is made by Analytics SEO Limited (t/a Authoritas).
What are the alternatives to Authoritas?
The closest alternatives to Authoritas in our directory are seoClarity, SE Ranking, Semrush, Sistrix and Advanced Web Ranking.
How does Authoritas compare with other SEO tools?
Authoritas's GPA of 2.4 is higher than 42 of the 64 other SEO tools we grade, and level with 13.
Is Authoritas good value for money?
ToolGPA grades Authoritas D for value for money. Its paid plans start at $129 a month, against a middle price of $39 for the category: 54 of the 56 others that charge start lower.
Could I make my own version of Authoritas?
To replace Authoritas you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from Authoritas’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Authoritas's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Analytics SEO Limited (t/a Authoritas). Prices change, so check authoritas.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Authoritas, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/authoritas
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Authoritas: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/authoritas
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/authoritas/guide
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See our other guides
The best-graded SEO tools after Authoritas, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 65 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Authoritas’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Authoritas is a trademark of its owner, and this guide is not made, paid for or approved by Analytics SEO Limited (t/a Authoritas). Prices and plans change: check authoritas.com before you buy.