The Blotato Insider’s Guide
Everything we know about Blotato in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Blotato
The Insider’s Guide
AI content creator and scheduler with an API and MCP server
Every plan, grade, refund rule and rival among social media schedulers, read from Blotato’s own pages.
Made by Blotato Inc. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Blotato’s own pages, its app-store listings and our grades. Every fact in it is on Blotato’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 8 of the 49 other social media schedulers we grade
Blotato generates social media content with AI, including carousels, infographics, slideshows and avatar videos, and publishes to nine networks. It is built to be driven by AI agents through a hosted MCP server and a REST API, as well as through a web app with a calendar. Plans are flat monthly prices that include 20 or more connected accounts.
To get you started, here are 9 things to know about Blotato, taken from its own pages and our grades.
If you want a plain scheduler with no credits to count, it's the wrong shape.
- 1
Best for posting and AI content from Claude, ChatGPT or n8n
AI use is metered in monthly credits, and the trial leaves out the API and MCP server.
- 2
Paid plans start at $29 a month
As its pricing page puts it: $29 per month, billed monthly.
- 3
You can try it first
7-day free trial on every plan, without API and MCP server access
- 4
It runs on Web
Web.
- 5
Unified publishing API and MCP
One call publishes to X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest, from a hosted MCP server or a REST API.
- 6
Visual and video generation
Creates infographics, carousels, slideshows, quote cards and avatar video with generated B-roll, using a monthly pool of AI credits.
- 7
Sources to posts
Turns a YouTube link, TikTok, article, PDF, audio file or text into draft posts for the connected networks.
- 8
A 2.0 GPA, above 8 of 49
That is against the other social media schedulers we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Blotato you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Blotato at a glance
- Pricing
- Free trial, from $29 per month, billed monthly
- Free plan
- No
- Free trial
- 7-day free trial on every plan, without API and MCP server access
- Runs on
- Web
- Made by
- Blotato Inc.
- Category
- Social Media Schedulers
- Our grade
- 2.0 GPA, fair
The report card
Best for posting and AI content from Claude, ChatGPT or n8n
Blotato schedules posts and makes AI carousels and short videos, and it connects to Claude, ChatGPT, n8n and Make. AI use is metered in monthly credits, and the trial leaves out the API and MCP server. If you want a plain scheduler with no credits to count, it's the wrong shape.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $29 a month billed monthly, which is the category middle. Creator is $97 and Agency $499. |
| Free plan and trial | D | 7-day free trial on every plan, without the API and MCP server; the listing doesn't say whether it needs a card. No free plan. |
| Features | C | Scheduling, AI video and image making, comments and DM automation, and a posting API. Analytics come from eight platforms and don't include LinkedIn. |
| Ease of use | C | No store rating on record. Accounts to connect and credits to budget. |
| Platforms and integrations | B | Web, with an API and links to Claude, ChatGPT, n8n, Make and Cursor. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Blotato is for
- Fits if you run your social media through Claude, ChatGPT or n8n
- Works for creators who want AI-made carousels and short videos
Who it is not for
- Skip it if you need LinkedIn analytics, as they aren't included
- Tight if you generate a lot: AI images and video draw on monthly credits that differ by plan
- Watch out: the trial leaves out API and MCP access, and holds only 60 AI credits
- Watch out: only monthly prices are shown; yearly saves about 17% via the billing portal
Good to know
Good for
- People who run their social media from Claude, ChatGPT or n8n
- Creators who want AI-made carousels and short videos
- Agencies needing many connected accounts for a flat fee
Worth knowing
- Pricing shown is monthly; yearly billing saves about 17% and is switched on from the billing portal.
- AI image and video generation draws on monthly credits, which differ by plan.
- The free trial excludes the API and MCP server and includes 60 AI credits.
- Analytics come from eight platforms and do not include LinkedIn.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start
Blotato is a paid product with a free trial, starting at $29 per month, billed monthly.
Starter
$29
per month, billed monthly
20 social accounts, 1,250 AI credits and 1,000 active contacts a month, API and n8n and Make nodes.
Creator
$97
per month, billed monthly
40 social accounts, 5,000 AI credits and 6,000 active contacts a month, faster video processing.
Agency
$499
per month, billed monthly
28,000 AI credits and 15,000 active contacts a month, dedicated video processing and support channel.
Trying it first
7-day free trial on every plan, without API and MCP server access
Read from blotato.com on Nov 12, 2026.
Ways to pay less
Annual discount
About 17% off with yearly billing
The pricing FAQ says yearly billing means paying for 10 months and getting 12, switched on in the billing portal.
Stated on blotato.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI content creator and scheduler with an API and MCP server. Here is what it does, as its own site describes it, and what it covers: public API, AI features, workflow automation, AI agents, image generation, video generation.
Scheduling, AI video and image making, comments and DM automation, and a posting API.
- Unified publishing API and MCP
- One call publishes to X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest, from a hosted MCP server or a REST API.
- Visual and video generation
- Creates infographics, carousels, slideshows, quote cards and avatar video with generated B-roll, using a monthly pool of AI credits.
- Sources to posts
- Turns a YouTube link, TikTok, article, PDF, audio file or text into draft posts for the connected networks.
- Scheduling and calendar
- Post now, schedule for a time, or fill the next open slot, with recurring weekly slots per platform and account.
- Comments and DM automation
- Read and reply to comments and DMs, and set keyword triggers on Instagram and Facebook that send a DM after a comment.
- Automation connectors
- Official n8n and Make nodes and webhooks, with analytics available for eight platforms (all except LinkedIn).
Where it runs
- Web
What it works with
- Claude
- ChatGPT
- n8n
- Make
- Cursor
Blotato is made by Blotato Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/49
Other social media schedulers it is graded above
Blotato's GPA of 2.0 is higher than 8 of the 49 other social media schedulers we grade, and level with 7.
It stands best on platforms and integrations (B, above 10 of 49) and worst on free plan and trial (D, above 4).
Its paid plans start at $29 a month, against a middle price of $29 for the category: 20 of the 44 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 50 social media schedulers we grade, cut by the letter each got. Blotato’s own letter is outlined.
- CValue for moneyAbove 10 of 49
- DFree plan and trialAbove 4 of 49
- CFeaturesAbove 0 of 49
- CEase of useAbove 2 of 49
- BPlatforms and integrationsAbove 10 of 49
Price against what you get
Each dot is one of 45 social media schedulers. Further left costs less; higher up scores better on features, ease of use and platforms. Blotato is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Blotato you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 34 of the 49 other social media schedulers grade higher. It costs $348 a year.
What you could not
- An AI agent, with the models and the safeguards behind it.
- An image model, which you can rent by the picture but not make.
- A video model, which you can rent by the second but not make.
- Connections to other products, each kept working as those products change.
What this rests on. Blotato’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Ayrshare, Postiz, Publer, FeedHive and Ocoya
The 5 tools Blotato is most often weighed against, with where each one differs from it.
- 1.6GPA
Ayrshare
Free trial · from $129/mo
Social media API for posting, analytics and comments in your product.
- Blotato also covers workflow automation, image generation and video generation.
- Ayrshare also covers reports.
- 2.4GPA
Postiz
Free trial · from $23/mo
Social scheduler with an API, MCP server and self-host option.
- Postiz is open source and self-hostable, according to its own site.
- Blotato also covers workflow automation, AI agents, image generation and video generation.
- Postiz also covers calendar and reports.
- 2.6GPA
Publer
Free plan · from $4/mo
Social media scheduler priced by connected accounts and members.
- Publer has a free plan. Blotato does not, though it has a free trial.
- Only Publer lists iOS and Android apps.
- Only Publer lists a browser extension.
- 2.2GPA
FeedHive
Free trial · from €15/mo
AI social media scheduler with automation and agent connections.
- Blotato also covers AI agents, image generation and video generation.
- FeedHive also covers templates.
- 2.0GPA
Ocoya
Free trial · from $29/mo
AI-assisted social scheduler with a design studio and workflows.
- Blotato also covers AI agents, image generation and video generation.
- Ocoya also covers templates, calendar and shared inbox.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Blotato free?
No, Blotato is a paid product, but you can try it first. 7-day free trial on every plan, without API and MCP server access.
How much does Blotato cost?
Blotato lists 3 plans. Starter: $29 per month, billed monthly.
What platforms does Blotato work on?
Blotato is available on Web.
Does Blotato offer any discounts?
Blotato publicly lists the following: About 17% off with yearly billing.
Does Blotato have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Blotato is listed for Web.
Does Blotato have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Blotato is listed for Web.
Is Blotato open source?
Blotato is not described as open source on its own site, as read on Nov 12, 2026.
Does Blotato have an API?
Yes. Blotato offers a public API, according to its own site.
What does Blotato integrate with?
Blotato's listing names Claude, ChatGPT, n8n, Make and Cursor. A listing names up to eight integrations, so it may connect to more.
Who makes Blotato?
Blotato is made by Blotato Inc.
What are the alternatives to Blotato?
The closest alternatives to Blotato in our directory are Ayrshare, Postiz, Publer, FeedHive and Ocoya.
How does Blotato compare with other social media schedulers?
Blotato's GPA of 2.0 is higher than 8 of the 49 other social media schedulers we grade, and level with 7.
Is Blotato good value for money?
ToolGPA grades Blotato C for value for money. Its paid plans start at $29 a month, against a middle price of $29 for the category: 20 of the 44 others that charge start lower.
Could I make my own version of Blotato?
To replace Blotato you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Blotato’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Blotato's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Blotato Inc. Prices change, so check blotato.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Blotato, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/blotato
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Blotato: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/blotato
Know someone choosing between social media schedulers?
Send them this guide: toolgpa.com/tools/blotato/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded social media schedulers after Blotato, each with an Insider's Guide of its own.
- Social Media Schedulers Insider's GuideEvery one of the 50 social media schedulers we grade, compared
- Buffer Insider's GuideSocial media scheduler priced by the channel, with a free plan2.8 GPA
- Hootsuite Insider's GuideSocial media suite for publishing, inbox, listening and reports2.6 GPA
- Mixpost Insider's GuideSelf-hosted social media scheduler sold with a one-time license2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Blotato’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Blotato is a trademark of its owner, and this guide is not made, paid for or approved by Blotato Inc. Prices and plans change: check blotato.com before you buy.