Blotato vs Publer (2026): which should you pick?
As of Nov 12, 2026, Publer grades higher than Blotato: 2.6 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Publer grades higher on the free plan and ease of use. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Blotato
AI content creator and scheduler with an API and MCP server
Publer
Social media scheduler priced by connected accounts and members
Which one is for you
Pick Blotato if
- Fits if you run your social media through Claude, ChatGPT or n8n
- Works for creators who want AI-made carousels and short videos
Look elsewhere if
- Skip it if you need LinkedIn analytics, as they aren't included
- Tight if you generate a lot: AI images and video draw on monthly credits that differ by plan
- Watch out: the trial leaves out API and MCP access, and holds only 60 AI credits
- Watch out: only monthly prices are shown; yearly saves about 17% via the billing portal
Pick Publer if
- Fits if you post to less common places like Telegram, Mastodon or WordPress
- Works for one or two accounts, at $4 to $8 an account a month billed yearly
Look elsewhere if
- Not for you if you answer lots of comments and DMs, as no inbox is listed
- Tight if you're free: no X, 10 queued posts per account and 24 hours of post history
- Pricey if your team keeps growing, because every account and member adds to the bill
- Watch out: analytics, approvals and recycling need Business, and the API goes only to eligible customers
- Watch out: paid plans cap daily posting, and only Enterprise lifts the cap
How we grade them
| 2.0GPABlotatoFair | 2.6GPAPublerGood | |
|---|---|---|
| Value for money | C$29 a month billed monthly, which is the category middle. Creator is $97 and Agency $499. | CBusiness, the plan with analytics and approvals, is $8 an account a month billed yearly, so five accounts are $40, and each extra team member adds to that. That's above this category's $29 middle and under the $58 dearer quarter. Professional is $20 for five. |
| Free plan and trial | D7-day free trial on every plan, without the API and MCP server; the listing doesn't say whether it needs a card. No free plan. | CFree for good with 3 accounts and 10 queued posts each, but no X, 25 drafts and only 24 hours of published-post history, and analytics are a Business thing. Tight for a business. |
| Features | CScheduling, AI video and image making, comments and DM automation, and a posting API. Analytics come from eight platforms and don't include LinkedIn. | CCalendar, bulk uploads of up to 500 posts, RSS, recycling, AI, competitor tracking and approvals on Business. The gaps it shows: no social inbox in its listing, a daily posting cap only Enterprise lifts, and an API only for eligible customers. |
| Ease of use | CNo store rating on record. Accounts to connect and credits to budget. | AIts iPhone and iPad app averages 4.75 from about 26,600 ratings. |
| Platforms and integrations | BWeb, with an API and links to Claude, ChatGPT, n8n, Make and Cursor. | BWeb, iPhone, Android and a browser extension, with Canva, Google Drive, Unsplash, WordPress and Linkie. No desktop app, which an A needs. |
| Best for | posting and AI content from Claude, ChatGPT or n8n | scheduling to lots of networks, priced per account |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Blotato and Publer. How we grade
Price against what you get
Blotato starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. Publer starts at $4 a month and scores 3.0.
Publer scores higher and starts $25 a month lower. Of the other social media schedulers on the chart, 9 score higher than Blotato for less, and none scores higher than Publer for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Blotato also covers workflow automation, AI agents, image generation and video generation.
- Publer also covers calendar and reports.
At a glance
| Blotato | Publer | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29 per month, billed monthly | $4 per month for 1 social account, billed yearly ($5 billed monthly) |
| Free plan | None | 1 user, 1 workspace, 3 social accounts other than X, 10 scheduled posts per account at a time and 25 drafts. |
| Free trial | 7-day free trial on every plan, without API and MCP server access | 7-day free trial of Professional, 14-day free trial of Business |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Blotato Inc. | Kalemi |
| Price read from | blotato.com | publer.com |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Blotato
- Pricing shown is monthly; yearly billing saves about 17% and is switched on from the billing portal.
- AI image and video generation draws on monthly credits, which differ by plan.
- The free trial excludes the API and MCP server and includes 60 AI credits.
- Analytics come from eight platforms and do not include LinkedIn.
Publer
- The Free plan leaves out X, holds 10 scheduled posts per account at a time and keeps published posts for 24 hours.
- Listed prices are for a single social account; each added account and team member raises the total, with every tenth one free.
- Analytics, best times, competitor analysis, recycling, approvals and unlimited AI need Business; the API goes only to eligible Business and Enterprise customers.
- Paid plans schedule without limit but cap daily posting to prevent spam; only Enterprise lifts Publer's daily cap.
Key features
Blotato
- Unified publishing API and MCP
- One call publishes to X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky and Pinterest, from a hosted MCP server or a REST API.
- Visual and video generation
- Creates infographics, carousels, slideshows, quote cards and avatar video with generated B-roll, using a monthly pool of AI credits.
- Sources to posts
- Turns a YouTube link, TikTok, article, PDF, audio file or text into draft posts for the connected networks.
- Scheduling and calendar
- Post now, schedule for a time, or fill the next open slot, with recurring weekly slots per platform and account.
- Comments and DM automation
- Read and reply to comments and DMs, and set keyword triggers on Instagram and Facebook that send a DM after a comment.
- Automation connectors
- Official n8n and Make nodes and webhooks, with analytics available for eight platforms (all except LinkedIn).
Publer
- Calendar and cross-posting
- Posts for Facebook, Instagram, TikTok, X, Threads, LinkedIn, Pinterest, YouTube, Bluesky, Mastodon, Telegram, Google Business Profile and WordPress are planned on a drag-and-drop calendar.
- Bulk scheduling and RSS
- Up to 500 posts at once from a CSV file or a bulk media upload, and RSS feeds that auto-schedule new articles, on paid plans.
- Recycling and AutoSchedule
- Posting schedules fill slots automatically on every plan, and Business adds automatic recycling of evergreen posts with Spintax variations.
- Analytics and competitors
- Business adds post and account analytics, downloadable reports, best times to post, hashtag analytics and competitor tracking.
- AI Assist
- AI writes captions, completes text, makes images and suggests comment replies; prompts are unlimited on Business.
- Workspaces and approvals
- Paid plans get unlimited workspaces and roles per social account, and Business adds approval workflows for teams and outside clients.
Plans
Blotato
Starter$29
per month, billed monthly
20 social accounts, 1,250 AI credits and 1,000 active contacts a month, API and n8n and Make nodes.
Creator$97
per month, billed monthly
40 social accounts, 5,000 AI credits and 6,000 active contacts a month, faster video processing.
Agency$499
per month, billed monthly
28,000 AI credits and 15,000 active contacts a month, dedicated video processing and support channel.
Publer
Free$0
3 social accounts (no X), 10 queued posts per account, 25 drafts and 24 hours of published-post history.
Professional$4
per month for 1 social account, billed yearly ($5 billed monthly)
X support, unlimited scheduling and workspaces, bulk scheduling, RSS automations and full post history. Each added account or member raises the price.
Business$8
per month for 1 social account, billed yearly ($10 billed monthly)
Analytics and reports, best times, competitor analysis, post recycling, approvals, unlimited AI and the API. Each added account or member raises the price.
EnterpriseCustom
Volume discounts, 1:1 onboarding, priority support, no daily posting cap from Publer and payment by purchase order or wire.
Ways to pay less
Blotato
- Annual discount
About 17% off with yearly billing
The pricing FAQ says yearly billing means paying for 10 months and getting 12, switched on in the billing portal.
Publer
- Annual discount
20% off with yearly billing
Publer's help center gives yearly billing a 20% discount: $4 a month instead of $5 for Professional and $8 instead of $10 for Business at one account.
Common questions
Which is cheaper, Blotato or Publer?
As of Nov 12, 2026, Publer is cheaper to start with: $4 a month, against $29 a month for Blotato. Blotato starts at $29 per month, billed monthly, and Publer starts at $4 per month for 1 social account, billed yearly ($5 billed monthly).
Which has a free plan, Blotato or Publer?
As of Nov 12, 2026, only Publer has a free plan. Blotato does not, though it has a free trial.
Which platforms do Blotato and Publer run on?
As of Nov 12, 2026, only Publer lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.