The BotPenguin Insider’s Guide
Everything we know about BotPenguin in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
BotPenguin
The Insider’s Guide
No-code chatbot builder for WhatsApp, Instagram, Messenger and web
Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from BotPenguin’s own pages.
Made by Relinns Technologies Pvt. Ltd. · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from BotPenguin’s own pages, its app-store listings and our grades. Every fact in it is on BotPenguin’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 47 of the 77 other SMS and chat marketing tools we grade
BotPenguin builds chatbots and AI agents that run on WhatsApp, Instagram, Facebook Messenger, Telegram and websites. Plans are set by the number of bot messages per month, with a free plan to start. The paid tiers add bulk WhatsApp messaging, appointment booking, integrations and AI voice agents.
To get you started, here are 9 things to know about BotPenguin, taken from its own pages and our grades.
- 1
Best for chatbots for websites and WhatsApp
BotPenguin builds chatbots for websites, WhatsApp and Instagram, with a free plan for 1,000 messages a month.
- 2
Paid plans start at $29 a month
As its pricing page puts it: $29 per month for 3,000 bot messages.
- 3
There is a free plan
Baby plan: 1,000 bot messages a month, 1 chatbot, unlimited leads, unified inbox, live chat and a basic LLM knowledge base.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Multi-platform chatbots
Deploy one bot on WhatsApp, Instagram, Facebook, Telegram and websites, with the Emperor plan adding WeChat, LINE, Viber, SMS and Slack.
- 6
AI knowledge-base training
Train a bot on website content, PDFs and FAQs, with Google Sheets, Drive and Notion sources on higher plans.
- 7
Unified inbox and live chat
One inbox for all platform conversations, with a handover from bot to human agent at any time.
- 8
A 2.2 GPA, above 47 of 77
That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace BotPenguin you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
BotPenguin at a glance
- Pricing
- Free plan, from $29 per month for 3,000 bot messages
- Free plan
- Yes
- Free trial
- 7-day free trial, no credit card required
- Runs on
- Web, iOS, Android
- Made by
- Relinns Technologies Pvt. Ltd.
- Category
- SMS & Chat Marketing
- Our grade
- 2.2 GPA, fair
The report card
Best for chatbots for websites and WhatsApp
BotPenguin builds chatbots for websites, WhatsApp and Instagram, with a free plan for 1,000 messages a month. Paid plans start at $29 for 3,000 messages and extras add up quickly.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $29 a month for 3,000 messages, in the middle band of chat tools. |
| Free plan and trial | C | Free: 1,000 messages a month, 1 chatbot and a unified inbox, which a live site passes quickly. A 7-day trial needs no card. |
| Features | C | Multi-platform bots, knowledge-base training, inbox, WhatsApp bulk and voice agents. WhatsApp flows start at King. |
| Ease of use | C | No store rating on record. You build flows and connect channels. |
| Platforms and integrations | B | Web, iPhone and Android with Shopify, WooCommerce, Zendesk, Zapier, HubSpot and Salesforce. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who BotPenguin is for
- Fits if you want a chatbot on a small site or shop
- Works for a team trying a bot before paying
Who it is not for
- Tight if you stay free, as that is 1,000 messages and 1 chatbot
- Pricey if you grow: extra messages are $5 per 1,000 and extra AI messages $15 per 1,000
- Watch out: extra team members are $7 each, an MS Teams bot $100 and a whitelabel window $20 a bot
- Watch out: Meta's WhatsApp fees are on top
- Watch out: yearly prices were not shown, and the vendor says yearly means 10 months
Good to know
Good for
- Small businesses that want a free no-code bot to start with
- Teams that want bots across WhatsApp, Instagram and a website from one account
- Agencies that may later resell it under their own brand
Worth knowing
- Prices follow the monthly message allowance; extra messages cost $5 a month per 1,000 and extra AI messages $15 a month per 1,000.
- The vendor says paying yearly means paying for 10 months, but the yearly prices were not shown in the page text read.
- Extra team members cost $7 a month each, an MS Teams bot is a $100 a month add-on and a whitelabel chat window is $20 a month per bot.
- WhatsApp fees charged by Meta are billed on top; BotPenguin says it adds no markup to them.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start. There is a free plan too
BotPenguin has a free plan. Paid plans start at $29 per month for 3,000 bot messages.
Baby Plan
$0
Free forever: 1,000 messages a month (AI and regular share the limit), 1 chatbot, chat flow templates and a unified inbox.
Little Plan
$29
per month for 3,000 messages and 5 team members, billed monthly
Adds WhatsApp bulk messaging, Instagram DM automation, appointment booking, reports, mobile apps for agents and 30+ integrations.
King Plan
$99
per month for 12,000 messages, billed monthly
Adds WhatsApp flows, department routing, 50+ integrations, AI voice agents (10) and connections to models such as Gemini, Claude and DeepSeek.
Emperor Plan
$990
per month and up, billed monthly
Custom volume with unlimited bots, agents and team members, extra channels such as SMS, Slack and LINE, and a build-it-for-you setup. Sold through sales.
The free plan
Baby plan: 1,000 bot messages a month, 1 chatbot, unlimited leads, unified inbox, live chat and a basic LLM knowledge base.
Trying it first
7-day free trial, no credit card required
Read from botpenguin.com on Nov 13, 2026.
Ways to pay less
Annual discount
Two months free on yearly billing
The pricing FAQ says a yearly plan costs 10 months instead of 12.
Stated on botpenguin.comNonprofit
50% off for nonprofits
The pricing page lists a 50% discount for nonprofit organizations and 100% for those working in animal welfare.
Stated on botpenguin.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
No-code chatbot builder for WhatsApp, Instagram, Messenger and web. Here is what it does, as its own site describes it, and what it covers: AI features, shared inbox, no-code, live chat, AI support agent, whatsApp messaging, chatbots.
Multi-platform bots, knowledge-base training, inbox, WhatsApp bulk and voice agents.
- Multi-platform chatbots
- Deploy one bot on WhatsApp, Instagram, Facebook, Telegram and websites, with the Emperor plan adding WeChat, LINE, Viber, SMS and Slack.
- AI knowledge-base training
- Train a bot on website content, PDFs and FAQs, with Google Sheets, Drive and Notion sources on higher plans.
- Unified inbox and live chat
- One inbox for all platform conversations, with a handover from bot to human agent at any time.
- WhatsApp bulk messages and flows
- Little adds bulk WhatsApp sending and shop automation; King adds WhatsApp flows for forms inside the chat.
- AI voice agents
- The King plan includes up to 10 AI voice agents; extra voice minutes are sold as add-ons.
- Integrations
- 30+ integrations on Little and 50+ on King, including Shopify, Zendesk, Zapier, HubSpot and Salesforce.
Where it runs
- Web
- iOS
- Android
What it works with
- Shopify
- WooCommerce
- Zendesk
- Zapier
- HubSpot
- Salesforce
- Google Calendar
- Razorpay
BotPenguin is made by Relinns Technologies Pvt. Ltd.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
47/77
Other SMS and chat marketing tools it is graded above
BotPenguin's GPA of 2.2 is higher than 47 of the 77 other SMS and chat marketing tools we grade, and level with 20.
It stands best on platforms and integrations (B, above 19 of 77) and worst on features (C, above 3).
Its paid plans start at $29 a month, against a middle price of $36 for the category: 16 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. BotPenguin’s own letter is outlined.
- CValue for moneyAbove 15 of 77
- CFree plan and trialAbove 41 of 77
- CFeaturesAbove 3 of 77
- CEase of useAbove 5 of 77
- BPlatforms and integrationsAbove 19 of 77
Price against what you get
Each dot is one of 51 SMS and chat marketing tools. Further left costs less; higher up scores better on features, ease of use and platforms. BotPenguin is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace BotPenguin you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one.
It costs $348 a year.
What you could not
- The WhatsApp Business API, which Meta opens only through approved partners.
- An AI model answering your customers from your own help articles.
- One mailbox that several people work at once.
- A builder that other people can use without writing code.
- A chatbot builder hooked into the messaging apps.
- A chat box on your site that reaches you the moment a customer types.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Shopify, WooCommerce and Zendesk among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. BotPenguin’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Chatfuel, Landbot, Manychat, Botsify and Chatrace
The 5 tools BotPenguin is most often weighed against, with where each one differs from it.
- 2.6GPA
Chatfuel
Free trial · from $18/mo
AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet.
- BotPenguin has a free plan. Chatfuel does not, though it has a free trial.
- Only BotPenguin lists iOS and Android apps.
- BotPenguin also covers shared inbox and no-code.
- 2.0GPA
Landbot
Free plan · from $36/mo
No-code chatbot and AI agent builder for websites and WhatsApp.
- Only BotPenguin lists iOS and Android apps.
- BotPenguin also covers shared inbox.
- 2.4GPA
Manychat
Free plan · from $169/yr
Instagram, WhatsApp and Messenger DM automation for creators and shops.
- BotPenguin also covers shared inbox, no-code and AI support agent.
- Manychat also covers marketing automation.
- 1.6GPA
Botsify
From $149/mo
AI agent builder sold to agencies as a whitelabel platform.
- BotPenguin has a free plan. Botsify does not.
- Only BotPenguin lists iOS and Android apps.
- BotPenguin also covers shared inbox and live chat.
- 2.2GPA
Chatrace
Free trial · from $39/mo
AI chatbot and inbox for Messenger, Instagram and WhatsApp.
- BotPenguin has a free plan. Chatrace does not, though it has a free trial.
- Only BotPenguin lists iOS and Android apps.
- BotPenguin also covers live chat.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is BotPenguin free?
BotPenguin has a free plan. Baby plan: 1,000 bot messages a month, 1 chatbot, unlimited leads, unified inbox, live chat and a basic LLM knowledge base.
How much does BotPenguin cost?
BotPenguin lists 4 plans. Baby Plan: $0.
What platforms does BotPenguin work on?
BotPenguin is available on Web, iOS and Android.
Does BotPenguin offer any discounts?
BotPenguin publicly lists the following: Two months free on yearly billing; 50% off for nonprofits.
Does BotPenguin have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. BotPenguin is listed for Web, iOS and Android.
Does BotPenguin have a macOS app?
No macOS app was listed when its pages were read on Nov 13, 2026. BotPenguin is listed for Web, iOS and Android.
Is BotPenguin open source?
BotPenguin is not described as open source on its own site, as read on Nov 13, 2026.
What does BotPenguin integrate with?
BotPenguin's listing names Shopify, WooCommerce, Zendesk, Zapier, HubSpot, Salesforce, Google Calendar and Razorpay.
Does BotPenguin have a free trial?
Yes. 7-day free trial, no credit card required.
Who makes BotPenguin?
BotPenguin is made by Relinns Technologies Pvt. Ltd.
What are the alternatives to BotPenguin?
The closest alternatives to BotPenguin in our directory are Chatfuel, Landbot, Manychat, Botsify and Chatrace.
How does BotPenguin compare with other SMS and chat marketing tools?
BotPenguin's GPA of 2.2 is higher than 47 of the 77 other SMS and chat marketing tools we grade, and level with 20.
Is BotPenguin good value for money?
ToolGPA grades BotPenguin C for value for money. Its paid plans start at $29 a month, against a middle price of $36 for the category: 16 of the 50 others that charge start lower.
Could I make my own version of BotPenguin?
To replace BotPenguin you would be making the WhatsApp Business API, which Meta opens only through approved partners.
Where this guide comes from
The prices, plans, platforms and features were read from BotPenguin’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from BotPenguin's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Relinns Technologies Pvt. Ltd. Prices change, so check botpenguin.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- BotPenguin, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/botpenguin
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "BotPenguin: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/botpenguin
Know someone choosing between SMS and chat marketing tools?
Send them this guide: toolgpa.com/tools/botpenguin/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SMS and chat marketing tools after BotPenguin, each with an Insider's Guide of its own.
- SMS & Chat Marketing Insider's GuideEvery one of the 78 SMS and chat marketing tools we grade, compared
- Chatfuel Insider's GuideAI chatbots for WhatsApp, Instagram and Facebook with a usage wallet2.6 GPA
- Interakt Insider's GuideWhatsApp and Instagram marketing, inbox and chatbots for Indian brands2.6 GPA
- AiSensy Insider's GuideWhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what BotPenguin’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. BotPenguin is a trademark of its owner, and this guide is not made, paid for or approved by Relinns Technologies Pvt. Ltd. Prices and plans change: check botpenguin.com before you buy.