The ChurnZero Insider’s Guide
Everything we know about ChurnZero in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
ChurnZero
The Insider’s Guide
Customer success platform for tracking churn risk and renewals
Every plan, grade, refund rule and rival among CRM tools, read from ChurnZero’s own pages.
Made by ChurnZero · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from ChurnZero’s own pages, its app-store listings and our grades. Every fact in it is on ChurnZero’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 16 of the 116 other CRM tools we grade
ChurnZero is customer success software for subscription companies. It builds a profile and health score for every account, runs playbooks and journeys, and engages customers inside the product. It is filed under CRM because it connects to a sales CRM rather than replacing one. Pricing is quoted after a demo.
To get you started, here are 7 things to know about ChurnZero, taken from its own pages and our grades.
It isn't a sales pipeline CRM, no prices are published, and some of its AI features are still marked as coming soon.
- 1
Best for customer success teams tracking churn and renewals
ChurnZero is customer success software that scores churn risk and tracks renewals, reading its data from your CRM.
- 2
It runs on Web
Web.
- 3
Customer profiles and ChurnScores
Each account gets a profile, a health score called a ChurnScore, segments and a Command Center view.
- 4
Playbooks and journeys
Customer playbooks, journeys, real-time alerts and success plans automate follow-up on every account.
- 5
In-product engagement
In-app messages, WalkThroughs, surveys, success centers, communities and a learning management tool reach customers.
- 6
A 1.8 GPA, above 16 of 116
That is against the other CRM tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace ChurnZero you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
ChurnZero at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- ChurnZero
- Category
- CRM Software
- Our grade
- 1.8 GPA, weak
The report card
Best for customer success teams tracking churn and renewals
ChurnZero is customer success software that scores churn risk and tracks renewals, reading its data from your CRM. It isn't a sales pipeline CRM, no prices are published, and some of its AI features are still marked as coming soon.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published; it's quoted after a demo, so there's nothing to compare against the $29 middle for CRM. |
| Free plan and trial | F | No free plan and no trial on the pages we read. A demo request is how you start. |
| Features | C | ChurnScores, playbooks, in-product messages and renewal forecasts. The listing names the gaps: it isn't a sales CRM, and call coaching and AI CSM are marked coming soon. |
| Ease of use | C | No store rating on record. It connects to your CRM and other tools, and rollout help is a separate paid service. |
| Platforms and integrations | B | Web app with native links to Salesforce, HubSpot, Slack, Zendesk, Stripe and Snowflake. No apps listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who ChurnZero is for
- Fits if you already have a CRM and want churn and renewal tracking on top
- Works for customer success teams with a list of accounts to keep
Who it is not for
- Not for you if you want a sales pipeline, because it reads from a CRM rather than being one
- Skip it if you need a price up front, as quotes come after a demo
- Watch out: some AI features, such as call coaching and AI CSM, are labelled coming soon
- Pricey if you need rollout help, since professional services are sold separately
Good to know
Good for
- Subscription software companies with a dedicated customer success team
- Teams that already run a sales CRM and want account health on top
- Customer leaders who need renewal and churn forecasting
Worth knowing
- No prices are published; pricing is quoted after a demo request.
- It is customer success software, not a sales pipeline CRM; it reads from Salesforce, HubSpot and other CRMs.
- Professional services are sold separately for rollout help.
- Some AI features, such as call coaching and AI CSM, are labelled coming soon on the site.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
ChurnZero's current pricing could not be confirmed from its own site.
No free plan and no trial on the pages we read.
We could not confirm ChurnZero’s current prices from its own site, so this guide lists no plans. churnzero.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Customer success platform for tracking churn risk and renewals. Here is what it does, as its own site describes it, and what it covers: public API, AI features, workflow automation, AI agents, surveys, reports.
ChurnScores, playbooks, in-product messages and renewal forecasts.
- Customer profiles and ChurnScores
- Each account gets a profile, a health score called a ChurnScore, segments and a Command Center view.
- Playbooks and journeys
- Customer playbooks, journeys, real-time alerts and success plans automate follow-up on every account.
- In-product engagement
- In-app messages, WalkThroughs, surveys, success centers, communities and a learning management tool reach customers.
- AI assistant and agents
- An assistant named Kit and AI agents flag churn risk and expansion readiness; some AI features are marked as coming soon.
- Renewal forecasting
- Account Insights, Success Insights and a Renewal and Forecast Hub cover reporting on retention.
- Native integrations
- The vendor lists integrations across CRM, billing, support, calendar and data warehouses, plus a REST API.
Where it runs
- Web
What it works with
- Salesforce
- HubSpot
- Slack
- Zendesk
- Stripe
- Snowflake
- Gong
- Intercom
ChurnZero is made by ChurnZero.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
16/116
Other CRM tools it is graded above
ChurnZero's GPA of 1.8 is higher than 16 of the 116 other CRM tools we grade, and level with 20.
It stands best on platforms and integrations (B, above 24 of 116) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 117 CRM tools we grade, cut by the letter each got. ChurnZero’s own letter is outlined.
- CValue for moneyAbove 37 of 116
- FFree plan and trialAbove 0 of 116
- CFeaturesAbove 1 of 116
- CEase of useAbove 5 of 116
- BPlatforms and integrationsAbove 24 of 116
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace ChurnZero you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 80 of the 116 other CRM tools grade higher.
What you could make
- Reports and surveys: an app builder makes these well.
What you could not
- Connections to other products, each kept working as those products change.
- An AI agent, with the models and the safeguards behind it.
What this rests on. ChurnZero’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Planhat, HubSpot, Salesforce and Attio
The 4 tools ChurnZero is most often weighed against, with where each one differs from it.
- 1.6GPA
Planhat
Paid
AI-led CRM spanning sales, customer success and renewals.
- ChurnZero also covers surveys.
- Planhat also covers sales pipeline.
- 3.2GPA
HubSpot
Free plan · from $20/mo
Free CRM at the center of a marketing, sales and service suite.
- HubSpot has a free plan. ChurnZero does not.
- Only HubSpot lists iOS and Android apps.
- Only HubSpot lists a browser extension.
- 2.8GPA
Salesforce
Free plan · from $25/mo
CRM platform for sales teams with AI agents and a free 2-user suite.
- Salesforce has a free plan. ChurnZero does not.
- Only Salesforce lists iOS and Android apps.
- Only Salesforce lists a browser extension.
- 2.4GPA
Attio
Free plan · from $35/mo
CRM with a customizable data model, workflows and AI agents.
- Attio has a free plan. ChurnZero does not.
- Only Attio lists iOS and Android apps.
- Only Attio lists a browser extension.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is ChurnZero free?
No. ChurnZero is a paid product.
What platforms does ChurnZero work on?
ChurnZero is available on Web.
Does ChurnZero have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. ChurnZero is listed for Web.
Does ChurnZero have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. ChurnZero is listed for Web.
Is ChurnZero open source?
ChurnZero is not described as open source on its own site, as read on Nov 13, 2026.
Does ChurnZero have an API?
Yes. ChurnZero offers a public API, according to its own site.
What does ChurnZero integrate with?
ChurnZero's listing names Salesforce, HubSpot, Slack, Zendesk, Stripe, Snowflake, Gong and Intercom.
Who makes ChurnZero?
ChurnZero is made by a company of the same name.
What are the alternatives to ChurnZero?
The closest alternatives to ChurnZero in our directory are Planhat, HubSpot, Salesforce and Attio.
How does ChurnZero compare with other CRM tools?
ChurnZero's GPA of 1.8 is higher than 16 of the 116 other CRM tools we grade, and level with 20.
Could I make my own version of ChurnZero?
To replace ChurnZero you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from ChurnZero’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from ChurnZero's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by ChurnZero. Prices change, so check churnzero.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- ChurnZero, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/churnzero
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "ChurnZero: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/churnzero
Know someone choosing between CRM tools?
Send them this guide: toolgpa.com/tools/churnzero/guide
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See our other guides
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- CRM Software Insider's GuideEvery one of the 117 CRM tools we grade, compared
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- Frappe CRM Insider's GuideOpen-source CRM with unlimited users, billed by hosting3.0 GPA
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Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what ChurnZero’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. ChurnZero is a trademark of its owner, and this guide is not made, paid for or approved by ChurnZero. Prices and plans change: check churnzero.com before you buy.