The Clearbit Insider’s Guide
Everything we know about Clearbit in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Clearbit
The Insider’s Guide
B2B enrichment data now offered as part of HubSpot
Every plan, grade, refund rule and rival among lead and email finders, read from Clearbit’s own pages.
Made by Clearbit · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Clearbit’s own pages, its app-store listings and our grades. Every fact in it is on Clearbit’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 2 of the 72 other lead and email finders we grade
Clearbit supplies B2B data for enriching lead, contact and account records, with firmographics, role and seniority, industry codes and website-visitor intent signals. Its site now says Clearbit has joined HubSpot, and it publishes no pricing, so buyers should check HubSpot for current packaging.
To get you started, here are 7 things to know about Clearbit, taken from its own pages and our grades.
The page shows no plans, prices or trial, so there is little to grade a buyer on.
- 1
Best for enriching leads inside HubSpot
Clearbit's site now says it has joined HubSpot, and describes lead enrichment, industry data and website visitor signals.
- 2
It runs on Web
Web.
- 3
Lead, contact and account enrichment
Enriches records with data gathered from public web sources, proprietary data and language models, with coverage the site describes as global.
- 4
Industry and hierarchy data
Includes 6-digit NAICS, GICS and SIC industry categories, plus parent and subsidiary relationships for routing leads.
- 5
Role and seniority normalization
Turns job titles into a standard set of roles and seniorities so they map to an ideal customer profile.
- 6
A 1.6 GPA, above 2 of 72
That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Clearbit you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one.
Clearbit at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Clearbit
- Category
- Lead & Email Finders
- Our grade
- 1.6 GPA, weak
The report card
Best for enriching leads inside HubSpot
Clearbit's site now says it has joined HubSpot, and describes lead enrichment, industry data and website visitor signals. The page shows no plans, prices or trial, so there is little to grade a buyer on.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published on the page we read, so it sits at the middle of the category by default. |
| Free plan and trial | F | No free plan or trial is shown anywhere on the page. |
| Features | C | Enriches leads, contacts and accounts, standardises job titles and industries, and shortens forms. It is an enrichment and signals product, not a contact search app, as far as the page says. |
| Ease of use | C | No store rating on record. The page describes data you connect to your own systems, which takes setup. |
| Platforms and integrations | C | Web only on the listing, with one integration on record. Only the home page could be read, so the platform and connections are not confirmed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Clearbit is for
- Fits if your team already runs on HubSpot and wants enriched records and visitor signals
- Works for marketers who want shorter web forms filled in from an email address
Who it is not for
- Skip it if you need a published price, as the page shows none
- Not for you if you want a database to search for new contacts, as the page describes enrichment only
- Tight if you want a free start, as no plan or trial is listed
- Watch out: only the home page was read, so how it is now packaged inside HubSpot is not confirmed here
Good to know
Good for
- Teams scoring and routing inbound leads from enriched fields
- Marketers shortening sign-up forms
- HubSpot users looking for built-in enrichment
Worth knowing
- The Clearbit site says Clearbit has joined HubSpot, and its page publishes no plans or prices.
- Only the homepage could be read, so integrations, platforms and current packaging are not confirmed here.
- It is an enrichment and signals product, not a prospecting database with its own contact search interface, as far as the page states.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Clearbit's current pricing could not be confirmed from its own site.
No price is published on the page we read, so it sits at the middle of the category by default.
We could not confirm Clearbit’s current prices from its own site, so this guide lists no plans. clearbit.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
B2B enrichment data now offered as part of HubSpot. Here is what it does, as its own site describes it, and what it covers: research, forms, reports.
Enriches leads, contacts and accounts, standardises job titles and industries, and shortens forms.
- Lead, contact and account enrichment
- Enriches records with data gathered from public web sources, proprietary data and language models, with coverage the site describes as global.
- Industry and hierarchy data
- Includes 6-digit NAICS, GICS and SIC industry categories, plus parent and subsidiary relationships for routing leads.
- Role and seniority normalization
- Turns job titles into a standard set of roles and seniorities so they map to an ideal customer profile.
- Visitor intent signals
- Uses IP intelligence to show which companies visit a website, in a dashboard that highlights those matching your ideal customer profile.
- Dynamic form shortening
- Removes form fields that can be filled by enrichment from an email address, and shows fields only when no value is available.
Where it runs
- Web
What it works with
- HubSpot
Clearbit is made by Clearbit.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/72
Other lead and email finders it is graded above
Clearbit's GPA of 1.6 is higher than 2 of the 72 other lead and email finders we grade, and level with 10.
It stands best on value for money (C, above 11 of 72) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 73 lead and email finders we grade, cut by the letter each got. Clearbit’s own letter is outlined.
- CValue for moneyAbove 11 of 72
- FFree plan and trialAbove 0 of 72
- CFeaturesAbove 2 of 72
- CEase of useAbove 5 of 72
- CPlatforms and integrationsAbove 0 of 72
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Clearbit you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 60 of the 72 other lead and email finders grade higher.
What you could make
- Reports and forms: an app builder makes these well.
What you could not
- A library of papers and sources to search.
What this rests on. Clearbit’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
ZoomInfo, Apollo.io, People Data Labs, Cognism and Lusha
The 5 tools Clearbit is most often weighed against, with where each one differs from it.
- 2.8GPA
ZoomInfo
Free plan
B2B contact and company data platform with AI sales tools.
- ZoomInfo has a free plan. Clearbit does not.
- Only ZoomInfo lists an iOS app.
- Only ZoomInfo lists a browser extension.
- 2.4GPA
Apollo.io
Free plan · from $49/mo
B2B contact database with built-in email sequences and a dialer.
- Apollo.io has a free plan. Clearbit does not.
- Only Apollo.io lists a browser extension.
- Clearbit also covers research, forms and reports.
- 1.6GPA
People Data Labs
Free plan · from $98/mo
Person and company data sold through APIs and data feeds.
- People Data Labs has a free plan. Clearbit does not.
- Clearbit also covers forms and reports.
- 2.0GPA
Cognism
Paid
B2B contact data with phone-verified mobiles, focused on Europe.
- Only Cognism lists a browser extension.
- Clearbit also covers research, forms and reports.
- 2.4GPA
Lusha
Free plan · from $37.45/mo
B2B contact data for verified emails and direct phone numbers.
- Lusha has a free plan. Clearbit does not.
- Only Lusha lists a browser extension.
- Clearbit also covers research, forms and reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Clearbit free?
No. Clearbit is a paid product.
What platforms does Clearbit work on?
Clearbit is available on Web.
Does Clearbit have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Clearbit is listed for Web.
Does Clearbit have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Clearbit is listed for Web.
Is Clearbit open source?
Clearbit is not described as open source on its own site, as read on Nov 13, 2026.
What does Clearbit integrate with?
Clearbit's listing names HubSpot. A listing names up to eight integrations, so it may connect to more.
Who makes Clearbit?
Clearbit is made by a company of the same name.
What are the alternatives to Clearbit?
The closest alternatives to Clearbit in our directory are ZoomInfo, Apollo.io, People Data Labs, Cognism and Lusha.
How does Clearbit compare with other lead and email finders?
Clearbit's GPA of 1.6 is higher than 2 of the 72 other lead and email finders we grade, and level with 10.
Could I make my own version of Clearbit?
To replace Clearbit you would be making a library of papers and sources to search.
Where this guide comes from
The prices, plans, platforms and features were read from Clearbit’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Clearbit's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Clearbit. Prices change, so check clearbit.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Clearbit, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/clearbit
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Clearbit: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/clearbit
Know someone choosing between lead and email finders?
Send them this guide: toolgpa.com/tools/clearbit/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded lead and email finders after Clearbit, each with an Insider's Guide of its own.
- Lead & Email Finders Insider's GuideEvery one of the 73 lead and email finders we grade, compared
- Clay Insider's GuideData enrichment tables that query 150+ data providers in one place2.8 GPA
- FullEnrich Insider's GuideEmail and phone finder that checks 20+ data providers in turn2.8 GPA
- GetProspect Insider's GuideEmail finder and B2B database with a LinkedIn extension2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Clearbit’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Clearbit is a trademark of its owner, and this guide is not made, paid for or approved by Clearbit. Prices and plans change: check clearbit.com before you buy.