Clearbit vs Cognism (2026): which should you pick?
As of Nov 13, 2026, Cognism grades higher than Clearbit: 2.0 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Cognism grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Clearbit if
- Fits if your team already runs on HubSpot and wants enriched records and visitor signals
- Works for marketers who want shorter web forms filled in from an email address
Look elsewhere if
- Skip it if you need a published price, as the page shows none
- Not for you if you want a database to search for new contacts, as the page describes enrichment only
- Tight if you want a free start, as no plan or trial is listed
- Watch out: only the home page was read, so how it is now packaged inside HubSpot is not confirmed here
Pick Cognism if
- Fits if you sell into Europe and your team cold calls mobile numbers
- Works for sales teams of five or more reps
Look elsewhere if
- Not for you if you want to try before you buy, as there's no free plan or trial
- Skip it if you're on your own, since both packages come with 5 seats
- Watch out: no prices are published, so packages, CRM Enrichment and data feeds are all quoted by sales
- Pricey if you want intent data or CRM Enrichment, which need Pro and an add-on
- Tight if you reveal a lot of contacts, since each seat gets a set number of credits and more are bought separately
How we grade them
| 1.6GPAClearbitWeak | 2.0GPACognismFair | |
|---|---|---|
| Value for money | CNo price is published on the page we read, so it sits at the middle of the category by default. | CNo prices are published: Standard and Pro are quoted by sales, so it sits at the ordinary grade. Both include 5 seats, so the quote is your five-person figure, and each seat comes with a set number of credits, one per contact revealed. |
| Free plan and trial | FNo free plan or trial is shown anywhere on the page. | FNothing free on record: no free plan and no trial, and both packages are sold through its sales team. |
| Features | CEnriches leads, contacts and accounts, standardises job titles and industries, and shortens forms. It is an enrichment and signals product, not a contact search app, as far as the page says. | BEmails and phone-checked mobiles, hiring, funding and job-change signals, AI search and research, a browser extension, CRM enrichment, an API and MCP. It covers the whole job, and intent data comes with Pro. |
| Ease of use | CNo store rating on record. The page describes data you connect to your own systems, which takes setup. | CNo App Store rating on record. It's a sales platform for teams of five or more, with filters, signals and CRM syncing to set up, so expect some onboarding. |
| Platforms and integrations | CWeb only on the listing, with one integration on record. Only the home page could be read, so the platform and connections are not confirmed. | BWeb and a browser extension, with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Bullhorn, Salesloft, Outreach and Zapier, plus an API and MCP. |
| Best for | enriching leads inside HubSpot | phone-checked mobile numbers for selling into Europe |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Clearbit and Cognism. How we grade
Where they differ
- Clearbit also covers research, forms and reports.
In commonWeb
At a glance
| Clearbit | Cognism | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Clearbit | Cognism Ltd |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Clearbit
- The Clearbit site says Clearbit has joined HubSpot, and its page publishes no plans or prices.
- Only the homepage could be read, so integrations, platforms and current packaging are not confirmed here.
- It is an enrichment and signals product, not a prospecting database with its own contact search interface, as far as the page states.
Cognism
- No prices are published: the Standard and Pro packages, CRM Enrichment and data feeds are all quoted by sales.
- Both packages include 5 seats, and Cognism says teams of at least 5 salespeople get the most from it.
- Each seat gets a set number of credits, one per revealed contact; more credits are bought separately.
- Intent data and on-demand mobile verification need Pro, and CRM Enrichment is an extra add-on.
Key features
Clearbit
- Lead, contact and account enrichment
- Enriches records with data gathered from public web sources, proprietary data and language models, with coverage the site describes as global.
- Industry and hierarchy data
- Includes 6-digit NAICS, GICS and SIC industry categories, plus parent and subsidiary relationships for routing leads.
- Role and seniority normalization
- Turns job titles into a standard set of roles and seniorities so they map to an ideal customer profile.
- Visitor intent signals
- Uses IP intelligence to show which companies visit a website, in a dashboard that highlights those matching your ideal customer profile.
- Dynamic form shortening
- Removes form fields that can be filled by enrichment from an email address, and shows fields only when no value is available.
Cognism
- Contact and company data
- Emails, mobile numbers, job titles and work history for people, and revenue, headcount, headquarters and technology use for companies.
- Phone-verified mobiles
- Mobile numbers that pass extra manual and automated checks. Pro adds on-demand verification of chosen prospects and a premium mobile filter.
- Signals and intent data
- Hiring, funding, M&A and job-change signals on every package; Pro adds Bombora intent data with up to 12 topics chosen from over 11,000.
- AI search and research
- AI search, an AI persona builder and AI company research help find accounts and refine lists built with firmographic and technographic filters.
- Browser extension
- Shows contact data and buying signals on LinkedIn and company websites, and pushes contacts into a CRM.
- CRM Enrichment, MCP and API
- An add-on or standalone product enriches CRM records and keeps them current. MCP and API access come with both prospecting packages.
Plans
Clearbit
Pricing could not be confirmed. See clearbit.com.
Cognism
Pricing could not be confirmed. See cognism.com.
Common questions
Which is cheaper, Clearbit or Cognism?
As of Nov 13, 2026, Clearbit has no price we could confirm, and Cognism has no price we could confirm.
Which has a free plan, Clearbit or Cognism?
As of Nov 13, 2026, neither Clearbit nor Cognism has a free plan.
Which platforms do Clearbit and Cognism run on?
As of Nov 13, 2026, only Cognism lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.