The D&B Hoovers Insider’s Guide
Everything we know about D&B Hoovers in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
D&B Hoovers
The Insider’s Guide
Sales intelligence from Dun & Bradstreet business data
Every plan, grade, refund rule and rival among lead and email finders, read from D&B Hoovers’s own pages.
Made by Dun & Bradstreet, Inc. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from D&B Hoovers’s own pages, its app-store listings and our grades. Every fact in it is on D&B Hoovers’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 13 of the 72 other lead and email finders we grade
D&B Hoovers is Dun & Bradstreet's sales intelligence product. It combines company and contact data with buying signals, trigger events and AI-assisted workflows so sellers can find and prioritize accounts. The site publishes no prices and offers a free trial on request, and an MCP connection brings its data into AI tools.
To get you started, here are 8 things to know about D&B Hoovers, taken from its own pages and our grades.
But no price is shown, only a trial request and a phone number, and the page doesn't say how many contacts or companies it covers.
- 1
Best for company data from Dun & Bradstreet
D&B Hoovers is sales intelligence built on Dun & Bradstreet business data, with buying signals, account prioritization and a CRM connection.
- 2
You can try it first
Free trial offered on request; length and terms not stated
- 3
It runs on Web
Web.
- 4
Company and contact intelligence
Business data on companies, contacts and buying groups from Dun & Bradstreet, used to find high-potential accounts.
- 5
Buying signals
Intent data, website engagement, company news and trigger events that show when an account may be ready to talk.
- 6
Account prioritization
Ranks accounts by fit, active signals and meaningful business changes so sellers pick where to spend time.
- 7
A 1.8 GPA, above 13 of 72
That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace D&B Hoovers you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one.
D&B Hoovers at a glance
- Pricing
- Free trial
- Free plan
- No
- Free trial
- Free trial offered on request; length and terms not stated
- Runs on
- Web
- Made by
- Dun & Bradstreet, Inc.
- Category
- Lead & Email Finders
- Our grade
- 1.8 GPA, weak
The report card
Best for company data from Dun & Bradstreet
D&B Hoovers is sales intelligence built on Dun & Bradstreet business data, with buying signals, account prioritization and a CRM connection. But no price is shown, only a trial request and a phone number, and the page doesn't say how many contacts or companies it covers.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published. With nothing on record it sits in the middle of lead-finding tools, which start at $33.25 for the cheaper quarter. |
| Free plan and trial | D | A free trial on request, with no length or terms stated. No free plan. |
| Features | C | Company and contact data, buying signals, account scoring, AI workflows and a CRM link. No coverage counts or credit limits are given. |
| Ease of use | C | No store rating on record. Plans, seats and credits aren't shown, so expect a sales process. |
| Platforms and integrations | C | Web only, with one integration listed besides an MCP connection. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who D&B Hoovers is for
- Fits if you're an enterprise team that already trusts D&B data
- Works for account prioritization on top of company records
Who it is not for
- Skip it if you want a price, because the page offers only a trial request and a phone number
- Not for you if you want contact counts, as none are given
- Watch out: the site's home page returned a bot check, so only the product page was read
- Watch out: plans, seats and credit limits aren't listed anywhere we read
Good to know
Good for
- Enterprise sales teams that want trusted company data and signals
- Revenue teams building AI workflows on Dun & Bradstreet data
- Buyers who need a vendor trial before committing
Worth knowing
- No prices are published; the page offers a free trial request and a phone number.
- The homepage of the site returned a bot check, so only the product page was read.
- The product page does not list plans, seat counts or credit limits.
- The page describes data and signals but gives no coverage counts for contacts or companies.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
D&B Hoovers's current pricing could not be confirmed from its own site.
A free trial on request, with no length or terms stated.
We could not confirm D&B Hoovers’s current prices from its own site, so this guide lists no plans. dnb.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Sales intelligence from Dun & Bradstreet business data. Here is what it does, as its own site describes it, and what it covers: AI features, research.
Company and contact data, buying signals, account scoring, AI workflows and a CRM link.
- Company and contact intelligence
- Business data on companies, contacts and buying groups from Dun & Bradstreet, used to find high-potential accounts.
- Buying signals
- Intent data, website engagement, company news and trigger events that show when an account may be ready to talk.
- Account prioritization
- Ranks accounts by fit, active signals and meaningful business changes so sellers pick where to spend time.
- AI-powered workflows
- AI features that cut research and outreach prep time by turning account context into suggested next actions.
- MCP connection
- A Model Context Protocol connection that lets AI tools and agent workflows query Hoovers company intelligence and signals.
- CRM integration
- A customer story describes D&B Hoovers working with Salesforce.
Where it runs
- Web
What it works with
- Salesforce
D&B Hoovers is made by Dun & Bradstreet, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/72
Other lead and email finders it is graded above
D&B Hoovers's GPA of 1.8 is higher than 13 of the 72 other lead and email finders we grade, and level with 5.
It stands best on value for money (C, above 11 of 72) and worst on free plan and trial (D, above 14).
Each grade against the category
Every bar is all 73 lead and email finders we grade, cut by the letter each got. D&B Hoovers’s own letter is outlined.
- CValue for moneyAbove 11 of 72
- DFree plan and trialAbove 14 of 72
- CFeaturesAbove 2 of 72
- CEase of useAbove 5 of 72
- CPlatforms and integrationsAbove 0 of 72
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace D&B Hoovers you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 54 of the 72 other lead and email finders grade higher.
What you could not
- A library of papers and sources to search.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. D&B Hoovers’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
ZoomInfo, Crunchbase, Demandbase, 6sense and Cognism
The 5 tools D&B Hoovers is most often weighed against, with where each one differs from it.
- 2.8GPA
ZoomInfo
Free plan
B2B contact and company data platform with AI sales tools.
- ZoomInfo has a free plan. D&B Hoovers does not, though it has a free trial.
- Only ZoomInfo lists an iOS app.
- Only ZoomInfo lists a browser extension.
- 1.8GPA
Crunchbase
Free trial
Private company data with funding and growth predictions.
- 1.6GPA
Demandbase
Paid
Account-based go-to-market platform for sales and marketing.
- D&B Hoovers also covers research.
- Demandbase also covers workflow automation.
- 1.6GPA
6sense
Paid
Account-based platform with intent data and AI sales agents.
- Only 6sense lists a browser extension.
- D&B Hoovers also covers research.
- 6sense also covers workflow automation.
- 2.0GPA
Cognism
Paid
B2B contact data with phone-verified mobiles, focused on Europe.
- Only Cognism lists a browser extension.
- D&B Hoovers also covers research.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is D&B Hoovers free?
No, D&B Hoovers is a paid product, but you can try it first. Free trial offered on request; length and terms not stated.
What platforms does D&B Hoovers work on?
D&B Hoovers is available on Web.
Does D&B Hoovers have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. D&B Hoovers is listed for Web.
Does D&B Hoovers have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. D&B Hoovers is listed for Web.
Is D&B Hoovers open source?
D&B Hoovers is not described as open source on its own site, as read on Nov 12, 2026.
What does D&B Hoovers integrate with?
D&B Hoovers's listing names Salesforce. A listing names up to eight integrations, so it may connect to more.
Who makes D&B Hoovers?
D&B Hoovers is made by Dun & Bradstreet, Inc.
What are the alternatives to D&B Hoovers?
The closest alternatives to D&B Hoovers in our directory are ZoomInfo, Crunchbase, Demandbase, 6sense and Cognism.
How does D&B Hoovers compare with other lead and email finders?
D&B Hoovers's GPA of 1.8 is higher than 13 of the 72 other lead and email finders we grade, and level with 5.
Could I make my own version of D&B Hoovers?
To replace D&B Hoovers you would be making a library of papers and sources to search.
Where this guide comes from
The prices, plans, platforms and features were read from D&B Hoovers’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Dun & Bradstreet's own pages on 12 November 2026. The vendor's page would not load for us when we checked, so we carried on from the listing. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Dun & Bradstreet, Inc. Prices change, so check dnb.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- D&B Hoovers, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/d-b-hoovers
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "D&B Hoovers: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/d-b-hoovers
Know someone choosing between lead and email finders?
Send them this guide: toolgpa.com/tools/d-b-hoovers/guide
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See our other guides
The best-graded lead and email finders after D&B Hoovers, each with an Insider's Guide of its own.
- Lead & Email Finders Insider's GuideEvery one of the 73 lead and email finders we grade, compared
- Clay Insider's GuideData enrichment tables that query 150+ data providers in one place2.8 GPA
- FullEnrich Insider's GuideEmail and phone finder that checks 20+ data providers in turn2.8 GPA
- GetProspect Insider's GuideEmail finder and B2B database with a LinkedIn extension2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what D&B Hoovers’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. D&B Hoovers is a trademark of its owner, and this guide is not made, paid for or approved by Dun & Bradstreet, Inc. Prices and plans change: check dnb.com before you buy.