The Demandbase Insider’s Guide
Everything we know about Demandbase in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Demandbase
The Insider’s Guide
Account-based go-to-market platform for sales and marketing
Every plan, grade, refund rule and rival among lead and email finders, read from Demandbase’s own pages.
Made by Demandbase · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Demandbase’s own pages, its app-store listings and our grades. Every fact in it is on Demandbase’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 1 of the 49 other lead and email finders we grade
Demandbase is an account-based platform for sales and marketing teams. It uses signals, buying group activity and AI to prioritize accounts, and runs advertising and data products. Pricing is a platform fee plus a flat fee per user, quoted through a form.
To get you started, here are 7 things to know about Demandbase, taken from its own pages and our grades.
No price is published, sales and marketing are sold together, and it's built for companies far larger than a solo prospector.
- 1
Best for account-based marketing and sales
Demandbase is an account-based platform covering marketing, advertising, sales and data.
- 2
It runs on Web
Web.
- 3
Account prioritization
Uses AI to analyze signals and buying group activity and rank accounts.
- 4
Marketing programs
Identifies in-market accounts and activates coordinated programs across channels.
- 5
Sales view
Shows which accounts are active, who is involved and when to engage.
- 6
A 1.6 GPA, above 1 of 49
That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Demandbase you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Demandbase at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Demandbase
- Category
- Lead & Email Finders
- Our grade
- 1.6 GPA, weak
The report card
Best for account-based marketing and sales
Demandbase is an account-based platform covering marketing, advertising, sales and data. No price is published, sales and marketing are sold together, and it's built for companies far larger than a solo prospector.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published; you fill in a form. The model is a platform fee plus a flat fee per user. |
| Free plan and trial | F | No free plan and no trial on record anywhere in the listing. |
| Features | C | Account prioritization, marketing programs, a sales view, advertising and data. It's an enterprise platform, not a contact finder. |
| Ease of use | C | No store rating on record. A platform like this takes a team to set up. |
| Platforms and integrations | C | Web only, and the listing names no integrations. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Demandbase is for
- Fits if you run account-based marketing with sales and ads together
- Works for large revenue teams with a budget
Who it is not for
- Skip it if you want a price, as it's a form and a custom plan
- Not for you if you only want one side, since sales and marketing are sold together
- Skip it if you're one seller who wants a plain contact lookup, as this is far heavier
- Watch out: there's a platform fee on top of a flat fee per user, and no trial is on record
Good to know
Good for
- Enterprise teams aligning sales and marketing around target accounts
- Teams that want advertising and data in one account-based platform
Worth knowing
- Prices are not published; a form is used to get a custom plan.
- Sales and marketing are sold together, not as separate products, per the pricing page.
- Pricing is a platform fee plus a flat fee per user, per the pricing page.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Demandbase's current pricing could not be confirmed from its own site.
No price is published; you fill in a form.
We could not confirm Demandbase’s current prices from its own site, so this guide lists no plans. demandbase.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Account-based go-to-market platform for sales and marketing. Here is what it does, as its own site describes it, and what it covers: AI features, workflow automation.
Account prioritization, marketing programs, a sales view, advertising and data.
- Account prioritization
- Uses AI to analyze signals and buying group activity and rank accounts.
- Marketing programs
- Identifies in-market accounts and activates coordinated programs across channels.
- Sales view
- Shows which accounts are active, who is involved and when to engage.
- Advertising
- Targeted advertising programs can be bought as a starting point.
- Data products
- Account, buying group and engagement data can be used on their own and fed into existing systems.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Demandbase is made by Demandbase.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/49
Other lead and email finders it is graded above
Demandbase's GPA of 1.6 is higher than 1 of the 49 other lead and email finders we grade, and level with 3.
It stands best on value for money (C, above 6 of 49) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 50 lead and email finders we grade, cut by the letter each got. Demandbase’s own letter is outlined.
- CValue for moneyAbove 6 of 49
- FFree plan and trialAbove 0 of 49
- CFeaturesAbove 1 of 49
- CEase of useAbove 1 of 49
- CPlatforms and integrationsAbove 0 of 49
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Demandbase you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 45 of the 49 other lead and email finders grade higher.
What you could not
- Connections to other products, each kept working as those products change.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Demandbase’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
6sense, ZoomInfo, Leadfeeder, Cognism and D&B Hoovers
The 5 tools Demandbase is most often weighed against, with where each one differs from it.
- 1.6GPA
6sense
Paid
Account-based platform with intent data and AI sales agents.
- Only 6sense lists a browser extension.
- 2.8GPA
ZoomInfo
Free plan
B2B contact and company data platform with AI sales tools.
- ZoomInfo has a free plan. Demandbase does not.
- Only ZoomInfo lists an iOS app.
- Only ZoomInfo lists a browser extension.
- 2.2GPA
Leadfeeder
Free plan · from $79/mo
Identifies the companies visiting your website and finds contacts.
- Leadfeeder has a free plan. Demandbase does not.
- Only Leadfeeder lists a browser extension.
- Leadfeeder also covers web clipper.
- 2.0GPA
Cognism
Paid
B2B contact data with phone-verified mobiles, focused on Europe.
- Only Cognism lists a browser extension.
- Demandbase also covers workflow automation.
- 1.8GPA
D&B Hoovers
Free trial
Sales intelligence from Dun & Bradstreet business data.
- Demandbase also covers workflow automation.
- D&B Hoovers also covers research.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
9
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Demandbase free?
No. Demandbase is a paid product.
What platforms does Demandbase work on?
Demandbase is available on Web.
Does Demandbase have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Demandbase is listed for Web.
Does Demandbase have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Demandbase is listed for Web.
Is Demandbase open source?
Demandbase is not described as open source on its own site, as read on Nov 12, 2026.
Who makes Demandbase?
Demandbase is made by a company of the same name.
What are the alternatives to Demandbase?
The closest alternatives to Demandbase in our directory are 6sense, ZoomInfo, Leadfeeder, Cognism and D&B Hoovers.
How does Demandbase compare with other lead and email finders?
Demandbase's GPA of 1.6 is higher than 1 of the 49 other lead and email finders we grade, and level with 3.
Could I make my own version of Demandbase?
To replace Demandbase you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Demandbase’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Demandbase's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Demandbase. Prices change, so check demandbase.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Demandbase, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/demandbase
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Demandbase: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/demandbase
Know someone choosing between lead and email finders?
Send them this guide: toolgpa.com/tools/demandbase/guide
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See our other guides
The best-graded lead and email finders after Demandbase, each with an Insider's Guide of its own.
- Lead & Email Finders Insider's GuideEvery one of the 50 lead and email finders we grade, compared
- Clay Insider's GuideData enrichment tables that query 150+ data providers in one place2.8 GPA
- FullEnrich Insider's GuideEmail and phone finder that checks 20+ data providers in turn2.8 GPA
- GetProspect Insider's GuideEmail finder and B2B database with a LinkedIn extension2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Demandbase’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Demandbase is a trademark of its owner, and this guide is not made, paid for or approved by Demandbase. Prices and plans change: check demandbase.com before you buy.