The Envato Market Insider’s Guide
Everything we know about Envato Market in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Envato Market
The Insider’s Guide
Marketplace for website themes, templates, code and creative files
Every plan, grade, refund rule and rival among tools for selling digital products, read from Envato Market’s own pages.
Made by Envato Pty Ltd · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Envato Market’s own pages, its app-store listings and our grades. Every fact in it is on Envato Market’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 28 other tools for selling digital products we grade
Envato Market, which includes ThemeForest, is a marketplace where independent authors sell WordPress themes and plugins, HTML and Shopify templates, UI kits, code, video, audio, graphics, photos and 3D files. Buyers pay per item under a Regular or Extended license. Authors apply to sell, and Envato runs a separate subscription product, Envato Elements, for unlimited stock assets.
To get you started, here are 7 things to know about Envato Market, taken from its own pages and our grades.
Browsing and buying is plain, but picking the right license and fitting a theme to your own site is on you.
- 1
Best for one-off buys of website themes and templates
Envato Market is a store for website themes, templates, code and creative files, priced item by item.
- 2
It runs on Web
Web.
- 3
Wide item catalog
Browse themes and templates for WordPress, HTML, Shopify, Webflow, Figma and more, plus code, video, audio, graphics, photos and 3D files.
- 4
Per-item pricing
Each item has its own price, shown in US dollars and excluding tax and handling fees. Individual authors set the prices.
- 5
Regular and Extended licenses
A Regular License covers one end product that is free to its users; an Extended License is needed when end users must pay to use the product.
- 6
A 1.6 GPA, above 0 of 28
That is against the other tools for selling digital products we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Envato Market you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
Envato Market at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Envato Pty Ltd
- Category
- Selling Digital Products
- Our grade
- 1.6 GPA, weak
The report card
Best for one-off buys of website themes and templates
Envato Market is a store for website themes, templates, code and creative files, priced item by item. The item pages are where the catch sits: a Regular License covers one end product, and anything your own customers pay for needs the dearer Extended License.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Per-item prices with no price on record that we could compare. Whether a theme is a bargain depends on the license, since a product end users pay for needs the dearer Extended License. |
| Free plan and trial | F | Nothing on record is free: buying a theme or template costs money, and there is no trial. The unlimited-download subscription is a separate product, Envato Elements. |
| Features | C | A wide catalogue, Regular and Extended licenses, author rankings and collections, and a Market API. It is a store, so the job stops at the sale, and author fees and payout terms could not be read. |
| Ease of use | C | No store rating on record. Browsing and buying is plain, but picking the right license and fitting a theme to your own site is on you. |
| Platforms and integrations | C | Web only. Items are made for WordPress, Shopify, WooCommerce, Elementor, Webflow and Figma, which is compatibility rather than a connection, and there is a Market API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Envato Market is for
- Fits if you want a ready-made theme or template for a single site
- Works for developers who resell work and need to know exactly which license applies
Who it is not for
- Watch out: a Regular License allows one end product, and a product users pay for needs the Extended License
- Skip it if you want many downloads for a flat fee, as that is Envato Elements, a separate product
- Watch out: standard licenses do not allow reuse inside stock items or templates you sell on
- Not for you if you are selling and need fee figures first, as author fees and payout terms could not be read
Good to know
Good for
- Web designers and agencies buying ready-made themes and templates
- Developers who want to sell themes, plugins or code to a large buyer base
- Small businesses launching a site from a pre-built template
Worth knowing
- Author fees, commission rates and payout terms could not be read: Envato's author help pages block automated reading, so none are listed here.
- A Regular License allows one end product, and a product that end users pay for needs the more expensive Extended License.
- Standard licenses do not allow an item to be reused inside stock items or templates sold on to others.
- The unlimited-download subscription is a separate product, Envato Elements, and is not part of this marketplace's pricing.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Envato Market's current pricing could not be confirmed from its own site.
Per-item prices with no price on record that we could compare.
We could not confirm Envato Market’s current prices from its own site, so this guide lists no plans. themeforest.net has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Marketplace for website themes, templates, code and creative files. Here is what it does, as its own site describes it, and what it covers: templates, online store, digital downloads.
A wide catalogue, Regular and Extended licenses, author rankings and collections, and a Market API.
- Wide item catalog
- Browse themes and templates for WordPress, HTML, Shopify, Webflow, Figma and more, plus code, video, audio, graphics, photos and 3D files.
- Per-item pricing
- Each item has its own price, shown in US dollars and excluding tax and handling fees. Individual authors set the prices.
- Regular and Extended licenses
- A Regular License covers one end product that is free to its users; an Extended License is needed when end users must pay to use the product.
- Author rankings and collections
- Buyers can follow authors, see top authors and top new files, and save items to public collections.
- Market API
- Envato publishes a Market API for working with the marketplace programmatically.
- Affiliate program
- The site links to an affiliate program for people who recommend items to others.
Where it runs
- Web
What it works with
- WordPress
- Shopify
- WooCommerce
- Elementor
- Webflow
- Figma
Envato Market is made by Envato Pty Ltd.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/28
Other tools for selling digital products it is graded above
Envato Market's GPA of 1.6 is higher than 0 of the 28 other tools for selling digital products we grade.
It stands best on value for money (C, above 3 of 28) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 29 tools for selling digital products we grade, cut by the letter each got. Envato Market’s own letter is outlined.
- CValue for moneyAbove 3 of 28
- FFree plan and trialAbove 0 of 28
- CFeaturesAbove 0 of 28
- CEase of useAbove 1 of 28
- CPlatforms and integrationsAbove 0 of 28
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Envato Market you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 28 of the 28 other tools for selling digital products grade higher.
What you could make
- Digital downloads and templates: an app builder makes these well.
What you could not
- Checkout, card payments and sales tax handled for you.
- It plugs into other products, WordPress, Shopify and WooCommerce among them.
What this rests on. Envato Market’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Easy Digital Downloads, Gumroad, Payhip, Lemon Squeezy and Sellfy
The 5 tools Envato Market is most often weighed against, with where each one differs from it.
- 2.2GPA
Easy Digital Downloads
Free plan · from $199/yr
WordPress plugin for selling digital downloads from your own site.
- Easy Digital Downloads has a free plan. Envato Market does not.
- Envato Market also covers templates.
- 2.6GPA
Gumroad
Free
Sell downloads, memberships and courses for a cut of each sale.
- Gumroad has a free plan. Envato Market does not.
- Only Gumroad lists iOS and Android apps.
- Envato Market also covers templates and online store.
- 2.6GPA
Payhip
Free plan · from $29/mo
Store for downloads, courses and memberships, with a free plan.
- Payhip has a free plan. Envato Market does not.
- Envato Market also covers templates.
- Payhip also covers online courses and affiliate tracking.
- 2.8GPA
Lemon Squeezy
Free plan · from $10/mo
Merchant of record checkout for software, subscriptions and downloads.
- Lemon Squeezy has a free plan. Envato Market does not.
- Envato Market also covers templates.
- Lemon Squeezy also covers email campaigns, affiliate tracking and merchant of record.
- 2.4GPA
Sellfy
Free trial · from $22/mo
Store builder for selling downloads, subscriptions and print-on-demand.
- Envato Market also covers templates.
- Sellfy also covers email campaigns, affiliate tracking and print on demand.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Envato Market free?
No. Envato Market is a paid product.
What platforms does Envato Market work on?
Envato Market is available on Web.
Does Envato Market have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Envato Market is listed for Web.
Does Envato Market have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Envato Market is listed for Web.
Is Envato Market open source?
Envato Market is not described as open source on its own site, as read on Nov 12, 2026.
What does Envato Market integrate with?
Envato Market's listing names WordPress, Shopify, WooCommerce, Elementor, Webflow and Figma.
Who makes Envato Market?
Envato Market is made by Envato Pty Ltd.
What are the alternatives to Envato Market?
The closest alternatives to Envato Market in our directory are Easy Digital Downloads, Gumroad, Payhip, Lemon Squeezy and Sellfy.
How does Envato Market compare with other tools for selling digital products?
Envato Market's GPA of 1.6 is higher than 0 of the 28 other tools for selling digital products we grade.
Could I make my own version of Envato Market?
To replace Envato Market you would be making checkout, card payments and sales tax handled for you.
Where this guide comes from
The prices, plans, platforms and features were read from Envato Market’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Envato Market's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Envato Pty Ltd. Prices change, so check themeforest.net before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Envato Market, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/envato-market
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Envato Market: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/envato-market
Know someone choosing between tools for selling digital products?
Send them this guide: toolgpa.com/tools/envato-market/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded tools for selling digital products after Envato Market, each with an Insider's Guide of its own.
- Selling Digital Products Insider's GuideEvery one of the 29 tools for selling digital products we grade, compared
- Whop Insider's GuideStorefront, checkout and payouts for paid communities and products3.4 GPA
- itch.io Insider's GuideOpen marketplace for indie games, assets and tools, pay what you want3.2 GPA
- Patreon Insider's GuidePaid memberships, a shop and community for creators and their fans3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Envato Market’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Envato Market is a trademark of its owner, and this guide is not made, paid for or approved by Envato Pty Ltd. Prices and plans change: check themeforest.net before you buy.