The Gauge Insider’s Guide
Everything we know about Gauge in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Gauge
The Insider’s Guide
AI search visibility tracking with a built-in content engine
Every plan, grade, refund rule and rival among AI search visibility tools, read from Gauge’s own pages.
Made by Gauge Technologies, Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Gauge’s own pages, its app-store listings and our grades. Every fact in it is on Gauge’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 1 of the 157 other AI search visibility tools we grade
Gauge tracks how a brand is mentioned and cited in AI answers, running a set of prompts every day and comparing the results with competitors. It suggests actions, writes articles from visibility gaps and publishes them to a CMS. A separate product, Gauge Agents, tests which tools coding agents pick and whether they can use them.
To get you started, here are 8 things to know about Gauge, taken from its own pages and our grades.
There's a CMS to connect for publishing, and tracking Claude or Grok means bringing your own Anthropic or xAI API key.
- 1
Best for high-volume prompt tracking with articles included
Gauge tracks 600 prompts a day and writes 18 articles a month from the gaps it finds, publishing them to Webflow, Framer, Sanity or GitHub.
- 2
Paid plans start at $599 a month
As its pricing page puts it: $599 per month for 600 prompts across 3 AI platforms.
- 3
It runs on Web
Web.
- 4
Daily prompt tracking
Each tracked prompt is asked of every covered AI platform once a day; Growth's 600 prompts on 3 platforms come to 54,000 answers a month.
- 5
Competitor and citation analysis
Compares brand and competitor mentions in AI answers and shows which websites, Reddit threads and YouTube videos the models cite.
- 6
Action Center
A list of recommended actions drawn from the tracking data that a team can review, assign and follow through.
- 7
A 1.6 GPA, above 1 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
The plain part of Gauge you could make: long-form writing. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Gauge at a glance
- Pricing
- Paid, from $599 per month for 600 prompts across 3 AI platforms
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Gauge Technologies, Inc.
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 1.6 GPA, weak
The report card
Best for high-volume prompt tracking with articles included
Gauge tracks 600 prompts a day and writes 18 articles a month from the gaps it finds, publishing them to Webflow, Framer, Sanity or GitHub. But the only priced plan is $599 a month with no trial, it covers just ChatGPT, AI Mode and Copilot, and tracking Claude or Grok means paying for your own API key. Small teams should look elsewhere.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Growth is $599 a month, the only priced plan, for 600 daily prompts on 3 platforms and 18 articles. That's about $1 per prompt a month, but the floor is about twelve times this category's middle of $49 and deep in its dearest tenth. |
| Free plan and trial | F | Nothing free: no free plan and no advertised trial. The 1,000 free credits are for Gauge Agents, a separate product. |
| Features | C | Daily tracking with competitor and citation analysis, an Action Center, a content engine, the Ask Gauge agent and agency mode. The gap the listing names: Growth covers only ChatGPT, AI Mode and Copilot, and AI Overviews, Gemini, Perplexity and sentiment need Enterprise. |
| Ease of use | C | No rating on record. There's a CMS to connect for publishing, and tracking Claude or Grok means bringing your own Anthropic or xAI API key. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to GA4, Search Console, DataForSEO, Webflow, Framer, Sanity, GitHub and Slack, with MCP for AI assistants. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Gauge is for
- Fits if you track hundreds of prompts daily and want articles written from the gaps
- Works for agencies running several clients, with an agency mode and 3 seats on Growth
Who it is not for
- Pricey if you're a small team, at $599 a month with nothing cheaper
- Skip it if Gemini, Perplexity, AI Overviews or sentiment matter, as they need Enterprise
- Not for you if you want to try before paying, since there's no free plan or trial
- Watch out: Claude and Grok tracking runs on your own Anthropic or xAI API key, billed by them
- Watch out: Gauge Agents is a separate product, sold in credit plans from $100 to $20,000 a month
Good to know
Good for
- Marketing teams that want AI answer tracking and content production in one tool
- Developer-tool companies that also want to test how coding agents choose them
- Teams that want daily tracking across a large prompt set
Worth knowing
- There is no free plan or advertised trial; the cheapest plan is $599 a month.
- Growth covers only ChatGPT, Google AI Mode and Microsoft Copilot; AI Overviews, Gemini, Perplexity and sentiment analysis need Enterprise.
- Claude and Grok tracking is optional on any plan and uses your own Anthropic or xAI API key, billed by that provider.
- Gauge Agents is priced separately in monthly credit plans from $100 to $20,000, with 1,000 free credits to start.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$599
A month to start
Gauge is a paid product, starting at $599 per month for 600 prompts across 3 AI platforms.
Nothing free: no free plan and no advertised trial.
Growth
$599
per month for 600 prompts across 3 AI platforms
Prompts run daily on ChatGPT, Google AI Mode and Microsoft Copilot, 18 articles a month, 3 seats, one location, email and Slack support.
Enterprise
Custom
Custom prompts, seats and locations, six core platforms adding AI Overviews, Gemini and Perplexity, sentiment analysis, exports and strategy sessions.
Read from withgauge.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI search visibility tracking with a built-in content engine. Here is what it does, as its own site describes it, and what it covers: AI features, long-form writing, AI search visibility, content optimization.
Daily tracking with competitor and citation analysis, an Action Center, a content engine, the Ask Gauge agent and agency mode.
- Daily prompt tracking
- Each tracked prompt is asked of every covered AI platform once a day; Growth's 600 prompts on 3 platforms come to 54,000 answers a month.
- Competitor and citation analysis
- Compares brand and competitor mentions in AI answers and shows which websites, Reddit threads and YouTube videos the models cite.
- Action Center
- A list of recommended actions drawn from the tracking data that a team can review, assign and follow through.
- Content engine
- Writes briefs, outlines and articles from visibility gaps and publishes them to Webflow, Framer, Sanity or a GitHub-based blog. Growth includes 18 articles a month.
- Ask Gauge agent
- A built-in chat agent that analyzes the visibility data alongside GA4, Search Console and DataForSEO data. Chats are unlimited on both plans.
- Slack, MCP and agency mode
- Gauge data can be queried from Slack or an AI assistant through MCP, and agency mode manages tracking for several clients.
Where it runs
- Web
What it works with
- Google Analytics 4
- Google Search Console
- DataForSEO
- Webflow
- Framer
- Sanity
- GitHub
- Slack
Gauge is made by Gauge Technologies, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/157
Other AI search visibility tools it is graded above
Gauge's GPA of 1.6 is higher than 1 of the 157 other AI search visibility tools we grade, and level with 11.
It stands best on platforms and integrations (B, above 51 of 157) and worst on free plan and trial (F, above 0).
Its paid plans start at $599 a month, against a middle price of $59 for the category: 128 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 27 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Gauge’s own letter is outlined.
- DValue for moneyAbove 0 of 157
- FFree plan and trialAbove 0 of 157
- CFeaturesAbove 6 of 157
- CEase of useAbove 0 of 157
- BPlatforms and integrationsAbove 51 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. Gauge is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Gauge you could make: long-form writing. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 145 of the 157 other AI search visibility tools grade higher. It costs $7,188 a year.
What you could make
- Long-form writing: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A score built from what the top results for each keyword cover.
- It plugs into other products, Google Analytics 4, Google Search Console and DataForSEO among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Gauge’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Profound, Peec AI, Otterly.AI, AthenaHQ and Scrunch
The 5 tools Gauge is most often weighed against, with where each one differs from it.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- Gauge also covers long-form writing.
- Profound also covers AI agents and web analytics.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- Gauge also covers long-form writing and content optimization.
- Peec AI also covers reports and web analytics.
- 2.4GPA
Otterly.AI
Free trial · from $25/mo
Daily brand and citation tracking across AI search engines.
- Gauge also covers long-form writing and content optimization.
- Otterly.AI also covers reports and site audit.
- 2.2GPA
AthenaHQ
Free plan · from $245/mo
Credit-based AI search tracking with content optimization agents.
- AthenaHQ has a free plan. Gauge does not.
- Gauge also covers long-form writing.
- AthenaHQ also covers AI agents.
- 1.8GPA
Scrunch
Free trial · from $250/mo
AI search monitoring plus pages served to AI agents.
- Gauge also covers long-form writing.
- Scrunch also covers site audit and web analytics.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Gauge free?
No. Gauge is a paid product, starting at $599 per month for 600 prompts across 3 AI platforms.
How much does Gauge cost?
Gauge lists 2 plans. Growth: $599 per month for 600 prompts across 3 AI platforms.
What platforms does Gauge work on?
Gauge is available on Web.
Does Gauge have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Gauge is listed for Web.
Does Gauge have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Gauge is listed for Web.
Is Gauge open source?
Gauge is not described as open source on its own site, as read on Oct 23, 2026.
What does Gauge integrate with?
Gauge's listing names Google Analytics 4, Google Search Console, DataForSEO, Webflow, Framer, Sanity, GitHub and Slack.
Who makes Gauge?
Gauge is made by Gauge Technologies, Inc.
What are the alternatives to Gauge?
The closest alternatives to Gauge in our directory are Profound, Peec AI, Otterly.AI, AthenaHQ and Scrunch.
How does Gauge compare with other AI search visibility tools?
Gauge's GPA of 1.6 is higher than 1 of the 157 other AI search visibility tools we grade, and level with 11.
Is Gauge good value for money?
ToolGPA grades Gauge D for value for money. Its paid plans start at $599 a month, against a middle price of $59 for the category: 128 of the 128 others that charge start lower.
Could I make my own version of Gauge?
The plain part of Gauge you could make: long-form writing. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Gauge’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Gauge's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Gauge Technologies, Inc. Prices change, so check withgauge.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Gauge, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/gauge
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Gauge: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/gauge
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/gauge/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after Gauge, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Gauge’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Gauge is a trademark of its owner, and this guide is not made, paid for or approved by Gauge Technologies, Inc. Prices and plans change: check withgauge.com before you buy.