Gauge vs Scrunch (2026): which should you pick?
As of Oct 23, 2026, Scrunch grades higher than Gauge: 1.8 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Gauge grades higher on platforms. Scrunch grades higher on the free plan. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Gauge
AI search visibility tracking with a built-in content engine
Scrunch
AI search monitoring plus pages served to AI agents
Which one is for you
Pick Gauge if
- Fits if you track hundreds of prompts daily and want articles written from the gaps
- Works for agencies running several clients, with an agency mode and 3 seats on Growth
Look elsewhere if
- Pricey if you're a small team, at $599 a month with nothing cheaper
- Skip it if Gemini, Perplexity, AI Overviews or sentiment matter, as they need Enterprise
- Not for you if you want to try before paying, since there's no free plan or trial
- Watch out: Claude and Grok tracking runs on your own Anthropic or xAI API key, billed by them
- Watch out: Gauge Agents is a separate product, sold in credit plans from $100 to $20,000 a month
Pick Scrunch if
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Look elsewhere if
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
How we grade them
| 1.6GPAGaugeWeak | 1.8GPAScrunchWeak | |
|---|---|---|
| Value for money | DGrowth is $599 a month, the only priced plan, for 600 daily prompts on 3 platforms and 18 articles. That's about $1 per prompt a month, but the floor is about twelve times this category's middle of $49 and deep in its dearest tenth. | DCore is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. |
| Free plan and trial | FNothing free: no free plan and no advertised trial. The 1,000 free credits are for Gauge Agents, a separate product. | CNo free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. |
| Features | CDaily tracking with competitor and citation analysis, an Action Center, a content engine, the Ask Gauge agent and agency mode. The gap the listing names: Growth covers only ChatGPT, AI Mode and Copilot, and AI Overviews, Gemini, Perplexity and sentiment need Enterprise. | CPosition, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. |
| Ease of use | CNo rating on record. There's a CMS to connect for publishing, and tracking Claude or Grok means bringing your own Anthropic or xAI API key. | CNo rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, Search Console, DataForSEO, Webflow, Framer, Sanity, GitHub and Slack, with MCP for AI assistants. | CWeb only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. |
| Best for | high-volume prompt tracking with articles included | brands that want monitoring plus pages for AI agents |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gauge and Scrunch. How we grade
Price against what you get
Gauge starts at $599 a month and scores 2.3 out of 4 on features, ease of use and platforms. Scrunch starts at $250 a month and scores 2.0.
Gauge scores higher, and starts $349 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 27 score higher than Gauge for less, and 98 score higher than Scrunch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Gauge also covers long-form writing.
- Scrunch also covers site audit and web analytics.
At a glance
| Gauge | Scrunch | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $599 per month for 600 prompts across 3 AI platforms | $250 per month for 125 prompts |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial of the Core plan |
| Web | ||
| Made by | Gauge Technologies, Inc. | Scrunch |
| Price read from | withgauge.com | scrunch.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Gauge
- There is no free plan or advertised trial; the cheapest plan is $599 a month.
- Growth covers only ChatGPT, Google AI Mode and Microsoft Copilot; AI Overviews, Gemini, Perplexity and sentiment analysis need Enterprise.
- Claude and Grok tracking is optional on any plan and uses your own Anthropic or xAI API key, billed by that provider.
- Gauge Agents is priced separately in monthly credit plans from $100 to $20,000, with 1,000 free credits to start.
Scrunch
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Key features
Gauge
- Daily prompt tracking
- Each tracked prompt is asked of every covered AI platform once a day; Growth's 600 prompts on 3 platforms come to 54,000 answers a month.
- Competitor and citation analysis
- Compares brand and competitor mentions in AI answers and shows which websites, Reddit threads and YouTube videos the models cite.
- Action Center
- A list of recommended actions drawn from the tracking data that a team can review, assign and follow through.
- Content engine
- Writes briefs, outlines and articles from visibility gaps and publishes them to Webflow, Framer, Sanity or a GitHub-based blog. Growth includes 18 articles a month.
- Ask Gauge agent
- A built-in chat agent that analyzes the visibility data alongside GA4, Search Console and DataForSEO data. Chats are unlimited on both plans.
- Slack, MCP and agency mode
- Gauge data can be queried from Slack or an AI assistant through MCP, and agency mode manages tracking for several clients.
Scrunch
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
Plans
Gauge
Growth$599
per month for 600 prompts across 3 AI platforms
Prompts run daily on ChatGPT, Google AI Mode and Microsoft Copilot, 18 articles a month, 3 seats, one location, email and Slack support.
EnterpriseCustom
Custom prompts, seats and locations, six core platforms adding AI Overviews, Gemini and Perplexity, sentiment analysis, exports and strategy sessions.
Scrunch
Core$250
per month for 125 prompts
For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.
Agency Core$500
per month for 250 prompts
For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.
EnterpriseCustom
Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.
Agency EnterpriseCustom
For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.
Common questions
Which is cheaper, Gauge or Scrunch?
As of Oct 23, 2026, Scrunch is cheaper to start with: $250 a month, against $599 a month for Gauge. Gauge starts at $599 per month for 600 prompts across 3 AI platforms, and Scrunch starts at $250 per month for 125 prompts.
Which has a free plan, Gauge or Scrunch?
As of Oct 23, 2026, neither Gauge nor Scrunch has a free plan. Scrunch has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.