Gauge vs Otterly.AI (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than Gauge: 2.4 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Gauge
AI search visibility tracking with a built-in content engine
Otterly.AI
Daily brand and citation tracking across AI search engines
Which one is for you
Pick Gauge if
- Fits if you track hundreds of prompts daily and want articles written from the gaps
- Works for agencies running several clients, with an agency mode and 3 seats on Growth
Look elsewhere if
- Pricey if you're a small team, at $599 a month with nothing cheaper
- Skip it if Gemini, Perplexity, AI Overviews or sentiment matter, as they need Enterprise
- Not for you if you want to try before paying, since there's no free plan or trial
- Watch out: Claude and Grok tracking runs on your own Anthropic or xAI API key, billed by them
- Watch out: Gauge Agents is a separate product, sold in credit plans from $100 to $20,000 a month
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
How we grade them
| 1.6GPAGaugeWeak | 2.4GPAOtterly.AIFair | |
|---|---|---|
| Value for money | DGrowth is $599 a month, the only priced plan, for 600 daily prompts on 3 platforms and 18 articles. That's about $1 per prompt a month, but the floor is about twelve times this category's middle of $49 and deep in its dearest tenth. | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. |
| Free plan and trial | FNothing free: no free plan and no advertised trial. The 1,000 free credits are for Gauge Agents, a separate product. | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. |
| Features | CDaily tracking with competitor and citation analysis, an Action Center, a content engine, the Ask Gauge agent and agency mode. The gap the listing names: Growth covers only ChatGPT, AI Mode and Copilot, and AI Overviews, Gemini, Perplexity and sentiment need Enterprise. | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. |
| Ease of use | CNo rating on record. There's a CMS to connect for publishing, and tracking Claude or Grok means bringing your own Anthropic or xAI API key. | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, Search Console, DataForSEO, Webflow, Framer, Sanity, GitHub and Slack, with MCP for AI assistants. | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. |
| Best for | high-volume prompt tracking with articles included | daily brand and citation checks in AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gauge and Otterly.AI. How we grade
Price against what you get
Gauge starts at $599 a month and scores 2.3 out of 4 on features, ease of use and platforms. Otterly.AI starts at $25 a month and scores 2.3.
They score the same, and Otterly.AI starts $574 a month lower. Of the other AI search visibility tools on the chart, 27 score higher than Gauge for less, and 4 score higher than Otterly.AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Gauge also covers long-form writing and content optimization.
- Otterly.AI also covers reports and site audit.
At a glance
| Gauge | Otterly.AI | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $599 per month for 600 prompts across 3 AI platforms | $25 per month, billed yearly ($29 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial with 50 prompts, no credit card required |
| Web | ||
| Made by | Gauge Technologies, Inc. | OtterlyAI GmbH |
| Price read from | withgauge.com | otterly.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Gauge
- There is no free plan or advertised trial; the cheapest plan is $599 a month.
- Growth covers only ChatGPT, Google AI Mode and Microsoft Copilot; AI Overviews, Gemini, Perplexity and sentiment analysis need Enterprise.
- Claude and Grok tracking is optional on any plan and uses your own Anthropic or xAI API key, billed by that provider.
- Gauge Agents is priced separately in monthly credit plans from $100 to $20,000, with 1,000 free credits to start.
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Key features
Gauge
- Daily prompt tracking
- Each tracked prompt is asked of every covered AI platform once a day; Growth's 600 prompts on 3 platforms come to 54,000 answers a month.
- Competitor and citation analysis
- Compares brand and competitor mentions in AI answers and shows which websites, Reddit threads and YouTube videos the models cite.
- Action Center
- A list of recommended actions drawn from the tracking data that a team can review, assign and follow through.
- Content engine
- Writes briefs, outlines and articles from visibility gaps and publishes them to Webflow, Framer, Sanity or a GitHub-based blog. Growth includes 18 articles a month.
- Ask Gauge agent
- A built-in chat agent that analyzes the visibility data alongside GA4, Search Console and DataForSEO data. Chats are unlimited on both plans.
- Slack, MCP and agency mode
- Gauge data can be queried from Slack or an AI assistant through MCP, and agency mode manages tracking for several clients.
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Plans
Gauge
Growth$599
per month for 600 prompts across 3 AI platforms
Prompts run daily on ChatGPT, Google AI Mode and Microsoft Copilot, 18 articles a month, 3 seats, one location, email and Slack support.
EnterpriseCustom
Custom prompts, seats and locations, six core platforms adding AI Overviews, Gemini and Perplexity, sentiment analysis, exports and strategy sessions.
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Common questions
Which is cheaper, Gauge or Otterly.AI?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $599 a month for Gauge. Gauge starts at $599 per month for 600 prompts across 3 AI platforms, and Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
Which has a free plan, Gauge or Otterly.AI?
As of Oct 23, 2026, neither Gauge nor Otterly.AI has a free plan. Otterly.AI has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.