The GEO Optimizer Insider’s Guide
Everything we know about GEO Optimizer in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
GEO Optimizer
The Insider’s Guide
One-time GEO audits of how AI search treats your site
Every plan, grade, refund rule and rival among AI search visibility tools, read from GEO Optimizer’s own pages.
Made by GEO Optimizer, Inc. · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from GEO Optimizer’s own pages, its app-store listings and our grades. Every fact in it is on GEO Optimizer’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 76 of the 168 other AI search visibility tools we grade
GEO Optimizer audits a website against six signals that affect whether AI assistants cite it, including citability, crawler access, structure, brand mentions and schema markup. It sells one-time audits with no subscription, plus a done-with-you service.
To get you started, here are 9 things to know about GEO Optimizer, taken from its own pages and our grades.
No store rating on record, though you only enter a site address.
- 1
Best for a one-time check of how AI search treats a site
GEO Optimizer sells a point-in-time audit of how AI search sees your site.
- 2
What it costs
Paid plans start at $199 one-time for a full GEO audit.
- 3
There is a free plan
Free quick scan: a GEO score snapshot, the top 3 issues and basic recommendations, delivered by email.
- 4
It runs on Web
Web.
- 5
Six-pillar GEO score
Scores a site out of 100 across LLM citability, AI crawler access, structure, brand mention presence, platform readiness and schema markup.
- 6
Platform coverage
Audits cover ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini by default; enterprise audits add You.com, Brave Search AI and custom models on request.
- 7
Prioritized action plan
Findings are ranked by expected impact, and the full audit adds a 90-day strategy roadmap.
- 8
A 2.2 GPA, above 76 of 168
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of GEO Optimizer you could make: schema markup. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
GEO Optimizer at a glance
- Pricing
- Free plan, from $199 one-time for a full GEO audit
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- GEO Optimizer, Inc.
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.2 GPA, fair
The report card
Best for a one-time check of how AI search treats a site
GEO Optimizer sells a point-in-time audit of how AI search sees your site. The $199 audit is a single payment, and there is no ongoing tracking.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | $199 one-time for the full audit, the top of the category's one-time range ($19 to $199) but under a year of its $49 middle subscription. |
| Free plan and trial | C | A free quick scan gives a score, the top 3 issues and basic advice by email. It asks for your email address. |
| Features | C | Six-pillar score, 40+ findings, a branded PDF, an action plan and a 90-day roadmap. It audits at one moment and describes no prompt tracking. |
| Ease of use | C | No store rating on record, though you only enter a site address. |
| Platforms and integrations | C | Web only, with no integrations, apps or API listed on its pages. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who GEO Optimizer is for
- Fits if you want one audit and a to-do list rather than a monthly subscription
- Works for an agency that wants a branded PDF to hand to a client
Who it is not for
- Skip it if you want ongoing tracking, as every plan is a one-time payment
- Not for you if you need a re-check later, since a new snapshot is a new purchase
- Tight if you are on the free scan: a score, 3 issues and basic advice
- Watch out: the Expert Service is quote-based from $2.5k
- Watch out: the free scan asks for an email address
Good to know
Good for
- Teams that want a one-off audit and no subscription
- Marketers and founders without a technical background
Worth knowing
- It audits a site at a point in time; the pricing page describes no ongoing prompt tracking.
- Every plan is a one-time payment, so a later snapshot is a new purchase.
- The Expert Service price is quote-based, starting at $2.5k.
- The free scan asks for an email address.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$199 one-time
To start. There is a free plan too
GEO Optimizer has a free plan. Paid plans start at $199 one-time for a full GEO audit.
Quick Scan
$0
A GEO score snapshot in about 60 seconds, top 3 issues and basic recommendations by email.
Deep Dive
$199
one-time payment
Full GEO audit: six-pillar analysis, 40+ findings, a branded PDF report, a prioritized action plan and a 90-day roadmap.
Expert Service
$2.5k
and up, quote-based
Done-with-you service with hands-on fixes, content and technical rewrites, monthly progress reports and a dedicated strategist.
The free plan
Free quick scan: a GEO score snapshot, the top 3 issues and basic recommendations, delivered by email.
Read from geooptimizer.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
One-time GEO audits of how AI search treats your site. Here is what it does, as its own site describes it, and what it covers: site audit, AI search visibility, content optimization, schema markup.
It audits at one moment and describes no prompt tracking.
- Six-pillar GEO score
- Scores a site out of 100 across LLM citability, AI crawler access, structure, brand mention presence, platform readiness and schema markup.
- Platform coverage
- Audits cover ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini by default; enterprise audits add You.com, Brave Search AI and custom models on request.
- Prioritized action plan
- Findings are ranked by expected impact, and the full audit adds a 90-day strategy roadmap.
- Branded PDF report
- The paid audit delivers a PDF report, which the FAQ says arrives within 2 hours.
Where it runs
- Web
What it works with
Its own pages name no integrations.
GEO Optimizer is made by GEO Optimizer, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
76/168
Other AI search visibility tools it is graded above
GEO Optimizer's GPA of 2.2 is higher than 76 of the 168 other AI search visibility tools we grade, and level with 58.
It stands best on value for money (B, above 128 of 168) and worst on ease of use (C, above 0).
Each grade against the category
Every bar is all 169 AI search visibility tools we grade, cut by the letter each got. GEO Optimizer’s own letter is outlined.
- BValue for moneyAbove 128 of 168
- CFree plan and trialAbove 70 of 168
- CFeaturesAbove 6 of 168
- CEase of useAbove 0 of 168
- CPlatforms and integrationsAbove 0 of 168
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of GEO Optimizer you could make: schema markup. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It costs $199, paid once.
What you could make
- Schema markup: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A score built from what the top results for each keyword cover.
- A crawler that checks every page of a site.
What this rests on. GEO Optimizer’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
AEO Checker, AEOtool, GEO Toolbox, Profound and Peec AI
The 5 tools GEO Optimizer is most often weighed against, with where each one differs from it.
- 2.4GPA
AEO Checker
Free plan · from $8/mo
AEO reports and daily AI visibility tracking for brands.
- GEO Optimizer also covers site audit and schema markup.
- AEO Checker also covers reports and web analytics.
- 2.6GPA
AEOtool
Free plan · from $29/mo
Page-level answer engine optimization scoring and audits.
- Only AEOtool lists a browser extension.
- GEO Optimizer also covers site audit and schema markup.
- 2.0GPA
GEO Toolbox
Free trial · from $79/mo
Tracks how eight AI engines cite your brand, with content fixes.
- GEO Optimizer has a free plan. GEO Toolbox does not, though it has a free trial.
- GEO Optimizer also covers site audit and schema markup.
- GEO Toolbox also covers reports.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- GEO Optimizer has a free plan. Profound does not, though it has a free trial.
- GEO Optimizer also covers site audit and schema markup.
- Profound also covers AI agents and web analytics.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- GEO Optimizer has a free plan. Peec AI does not, though it has a free trial.
- GEO Optimizer also covers site audit, content optimization and schema markup.
- Peec AI also covers reports and web analytics.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is GEO Optimizer free?
GEO Optimizer has a free plan. Free quick scan: a GEO score snapshot, the top 3 issues and basic recommendations, delivered by email.
How much does GEO Optimizer cost?
GEO Optimizer lists 3 plans. Quick Scan: $0.
What platforms does GEO Optimizer work on?
GEO Optimizer is available on Web.
Does GEO Optimizer have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. GEO Optimizer is listed for Web.
Does GEO Optimizer have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. GEO Optimizer is listed for Web.
Is GEO Optimizer open source?
GEO Optimizer is not described as open source on its own site, as read on Nov 13, 2026.
Who makes GEO Optimizer?
GEO Optimizer is made by GEO Optimizer, Inc.
What are the alternatives to GEO Optimizer?
The closest alternatives to GEO Optimizer in our directory are AEO Checker, AEOtool, GEO Toolbox, Profound and Peec AI.
How does GEO Optimizer compare with other AI search visibility tools?
GEO Optimizer's GPA of 2.2 is higher than 76 of the 168 other AI search visibility tools we grade, and level with 58.
Could I make my own version of GEO Optimizer?
The plain part of GEO Optimizer you could make: schema markup. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from GEO Optimizer’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from GEO Optimizer's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by GEO Optimizer, Inc. Prices change, so check geooptimizer.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- GEO Optimizer, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/geo-optimizer
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "GEO Optimizer: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/geo-optimizer
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/geo-optimizer/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after GEO Optimizer, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 169 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what GEO Optimizer’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. GEO Optimizer is a trademark of its owner, and this guide is not made, paid for or approved by GEO Optimizer, Inc. Prices and plans change: check geooptimizer.com before you buy.