GEO Optimizer vs GEO Toolbox (2026): which should you pick?

Pick GEO Optimizer if

• Fits if you want one audit and a to-do list rather than a monthly subscription
• Works for an agency that wants a branded PDF to hand to a client

Look elsewhere if

• Skip it if you want ongoing tracking, as every plan is a one-time payment
• Not for you if you need a re-check later, since a new snapshot is a new purchase
• Tight if you are on the free scan: a score, 3 issues and basic advice
• Watch out: the Expert Service is quote-based from $2.5k
• Watch out: the free scan asks for an email address

Pick GEO Toolbox if

• Fits if you're an SEO consultant tracking AI citations for one to five brands
• Works for agencies with up to 25 client brands that need white-label reports

Look elsewhere if

• Skip it if you need daily numbers, as scans are weekly and daily scans are an add-on on Scale and Enterprise only
• Pricey if Gemini and Claude matter, as they start at Plus for $159 a month, and all 8 engines need Pro at $399
• Not for you if you want to try it without a card, and the trial gives only a quarter of the credits
• Watch out: credits don't roll over, and a Claude check costs 20 credits and Grok 31, against 1 for Perplexity
• Too light for SEO work: no keyword ranks, backlinks, site-speed audits or API, so you'll keep an SEO suite

GEO Optimizer

• It audits a site at a point in time; the pricing page describes no ongoing prompt tracking.
• Every plan is a one-time payment, so a later snapshot is a new purchase.
• The Expert Service price is quote-based, starting at $2.5k.
• The free scan asks for an email address.

GEO Toolbox

• Starter covers only ChatGPT, Perplexity and Google AI Overviews; Gemini and Claude need Plus, and all eight engines need Pro or Scale.
• Scans are weekly on every plan; daily scans are a paid add-on on Scale and Enterprise only.
• Credits do not roll over, and Claude (20 credits) and Grok (31) checks cost far more than Perplexity (1) or ChatGPT (4).
• It does no keyword rank tracking, backlink analysis or site-speed audits; the vendor says to keep an SEO suite for those.

GEO Optimizer

Six-pillar GEO score

Scores a site out of 100 across LLM citability, AI crawler access, structure, brand mention presence, platform readiness and schema markup.

Platform coverage

Audits cover ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini by default; enterprise audits add You.com, Brave Search AI and custom models on request.

Prioritized action plan

Findings are ranked by expected impact, and the full audit adds a 90-day strategy roadmap.

Branded PDF report

The paid audit delivers a PDF report, which the FAQ says arrives within 2 hours.

GEO Toolbox

AI visibility tracker

Weekly checks of your prompts on ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, AI Mode, Bing Copilot and Grok, split into cited, mentioned and not found.

GEO Scan and Query Fan-Out

Runs one prompt across all engines for a 0 to 100 visibility score, and lists the sub-questions the engines ask behind it.

Content Analyzer

Grades any URL on 21 signals such as schema markup, AI bot access, JavaScript rendering and freshness, and maps each to a fix.

Agent Readiness scan

Fetches a site as several AI crawlers and checks robots.txt against 34 bots, with a score and a list of problems.

Content Studio

From Plus up, writes SEO briefs and article drafts; each article costs 250 credits from the monthly pool.

Competitor and community intel

Shows who is cited instead of you, and from Plus up, the Reddit and forum threads that AI answers quote.

GEO Optimizer

• Quick Scan$0

  A GEO score snapshot in about 60 seconds, top 3 issues and basic recommendations by email.

• Deep Dive$199

  one-time payment

  Full GEO audit: six-pillar analysis, 40+ findings, a branded PDF report, a prioritized action plan and a 90-day roadmap.

• Expert Service$2.5k

  and up, quote-based

  Done-with-you service with hands-on fixes, content and technical rewrites, monthly progress reports and a dedicated strategist.

GEO Toolbox

• Starter$79

  per month for 50 prompts, billed annually ($99 billed monthly)

  1 brand, weekly scans on ChatGPT, Perplexity and Google AI Overviews, 12,000 credits a month and 180 days of history.

• Plus$159

  per month for 100 prompts, billed annually ($199 billed monthly)

  Up to 3 brands, any 5 of the 8 engines, 30,000 credits, 2 seats, share-of-voice reports, content briefs and about 15 articles a month.

• Pro$399

  per month for 150 prompts, billed monthly ($3,828 billed yearly)

  Up to 5 brands, all 8 engines, 50,000 credits, 3 seats, 50 AI analyst questions and about 30 articles a month.

• Growth$399

  per month for 15 brands, billed annually ($499 billed monthly)

  For agencies: 50 prompts per brand, any 5 of the 8 engines, 80,000 credits, unlimited seats and white-label client reports.

• Scale$999

  per month for 25 brands, billed monthly ($9,588 billed yearly)

  For agencies: 50 prompts per brand on all 8 engines, 130,000 credits, a daily-scan add-on and priority support. No free trial.

• EnterpriseCustom

  Custom credit volumes, unlimited brands and prompts, SSO, a dedicated success manager and a support SLA. Arranged on a call.

GEO Optimizer

No public discounts listed.

GEO Toolbox

• Annual discount

  Save 20% with annual billing

  GEO Toolbox says annual billing saves 20%, about two months free: Starter is $79 a month billed annually instead of $99 billed monthly.