Google Business Profile pricing
Google Business Profile is free to use.
FreeChecked Oct 23, 2026 against business.google.com
Plans and prices
- Starts at
- Free
- Free plan
- Free with a Google account for any eligible business you verify: profile editing on Search and Maps, reviews, posts, performance data, bulk tools and the API.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Profile on Search and Maps, review replies, posts and offers, performance reports, bulk location management and the Business Profile APIs. |
Read from business.google.com on Oct 23, 2026. Prices change, so confirm with Google Business Profile before you buy.
How Google Business Profile's price compares
| Tool | Starts at | Free plan | |
|---|---|---|---|
| Google Business Profile | Free | Yes | |
| Bing Places for Business | Free | Yes | Compare |
| Apple Business | Free | Yes | Compare |
| Yelp for Business | $150 per month and up for Yelp Ads | Yes | Compare |
| BrightLocal | $31 per month for 1 location, billed annually ($41 billed monthly) | No | Compare |
| Whitespark | $1 per location / month, billed annually (Local Platform) | Yes | Compare |
Each price is the vendor’s own, with its billing basis as stated. Check dates are on each tool’s page.
Google Business Profile pricing questions
Is Google Business Profile free?
Yes. Google Business Profile is free to use. Free with a Google account for any eligible business you verify: profile editing on Search and Maps, reviews, posts, performance data, bulk tools and the API.
How much does Google Business Profile cost?
Google Business Profile lists one plan. Free: $0. Prices were read from business.google.com on Oct 23, 2026.
When were Google Business Profile's prices last checked?
On Oct 23, 2026, against business.google.com. Vendors change prices without notice, so confirm on their site before you buy.