Skip to content
ToolGPA

Alternatives · Local SEO

Google Business Profile alternatives

As of Oct 24, 2026, the best Google Business Profile alternative for most people is BrightLocal (2.4 GPA), second in our ranking of local SEO tools. The best free one is Bing Places for Business (3.0 GPA).

Google Business Profile compared with 5 alternatives: Bing Places for Business, Apple Business, Yelp for Business, BrightLocal and Whitespark.

Google Business Profile is free to use. 4 of the 5 alternatives are free or have a free plan. One more offers a free trial.

Listings checked up to Oct 23, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
Google Business ProfileThis toolFreeFreeWeb, iOS, Android
Bing Places for BusinessFreeFreeWeb
Apple BusinessFreeFreeWeb
Yelp for BusinessFree plan · from $150/moYesWeb, iOS, Android
BrightLocalFree trial · from $31/moTrial onlyWeb
WhitesparkFree plan · from $1/moYesWeb

Price against what you get

Google Business Profile has no paid plan and scores 2.3 out of 4 on features, ease of use and platforms. None of the 5 alternatives on this chart both scores higher and starts lower.

BrightLocal and Whitespark score higher without starting lower.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$1$2$5$10$20$50$100$200$500$1k$2kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessBing Places for Busin…Apple BusinessYelp for BusinessBrightLocalWhitespark

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of local SEO tools, and the best at every price

How each one differs from Google Business Profile

  1. Bing Places for Business

    Free Microsoft listing for a business on Bing search and Bing Maps

    • Bing Places for Business is free.
    • Bing Places for Business lists no iOS and Android apps, which Google Business Profile has.
    • Bing Places for Business does not cover review collection, which Google Business Profile does.

    Suits: Local businesses that want correct details on Bing and Bing Maps

    Bing Places for Business vs Google Business ProfileBing Places for Business pricing and details

  2. Apple Business

    Free Apple portal for a business's place card on Apple Maps

    • Apple Business is free.
    • Apple Business lists no iOS and Android apps, which Google Business Profile has.
    • Apple Business does not cover review collection, which Google Business Profile does.

    Suits: Local businesses that want their Apple Maps place card correct and complete

    Apple Business vs Google Business ProfileApple Business pricing and details

  3. Yelp for Business

    Free Yelp business page, with paid ads and page upgrades

    • Yelp for Business starts at $150 per month and up for Yelp Ads.
    • Yelp for Business does not cover review collection, which Google Business Profile does.

    Suits: Restaurants and home or local services whose customers look them up on Yelp

    Yelp for Business vs Google Business ProfileYelp for Business pricing and details

  4. BrightLocal

    Local SEO platform for rankings, listings, reviews and AI visibility

    • BrightLocal starts at $31 per month for 1 location, billed annually ($41 billed monthly).
    • BrightLocal has no free plan, only a free trial, unlike Google Business Profile.
    • BrightLocal lists no iOS and Android apps, which Google Business Profile has.
    • BrightLocal also covers rank tracking and AI search visibility.

    Suits: Agencies reporting local rankings and listings for many client locations

    BrightLocal vs Google Business ProfileBrightLocal pricing and details

  5. Whitespark

    Local SEO tools sold one by one: rank grids, citations and GBP control

    • Whitespark starts at $1 per location / month, billed annually (Local Platform).
    • Whitespark lists no iOS and Android apps, which Google Business Profile has.
    • Whitespark also covers rank tracking.

    Suits: Businesses that want only one local SEO tool rather than a full platform

    Whitespark vs Google Business ProfileWhitespark pricing and details

Limits worth knowing in Google Business Profile

  • Only businesses that meet customers face to face qualify; online-only businesses and properties for rent or sale cannot have a profile.
  • A profile must be verified before it can be edited or shows performance data, and Google chooses the method: phone, text, email, video or mail.
  • It covers Google Search and Maps only; listings on Bing, Apple Maps and Yelp are claimed and managed separately.
  • The Gemini connection works only with a personal account that manages a single verified profile, and chat by WhatsApp or text is limited to select regions.
Google Business Profile pricing and details

Common questions

What are the alternatives to Google Business Profile?

The alternatives to Google Business Profile in this directory are Bing Places for Business, Apple Business, Yelp for Business, BrightLocal and Whitespark. Each one has a side-by-side comparison with Google Business Profile.

Is there a free alternative to Google Business Profile?

Yes. Bing Places for Business and Apple Business are free to use. Yelp for Business and Whitespark have a free plan alongside paid ones.

When were these prices checked?

Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.