The Gumshoe Insider’s Guide
Everything we know about Gumshoe in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Gumshoe
The Insider’s Guide
AI visibility audits that ask questions as your buyer personas
Every plan, grade, refund rule and rival among AI search visibility tools, read from Gumshoe’s own pages.
Made by Gumshoe AI · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Gumshoe’s own pages, its app-store listings and our grades. Every fact in it is on Gumshoe’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 29 of the 157 other AI search visibility tools we grade
Gumshoe builds the buyer personas in a market and the questions each would ask, then puts them to AI models and reports how often your brand comes up against competitors, by persona, topic and model. Further audits cover sentiment, the sources models cite, content gaps and how readable your pages are to AI. Plans are priced per project, meaning one brand plus one product or service line.
To get you started, here are 9 things to know about Gumshoe, taken from its own pages and our grades.
You can see one free sample audit first.
- 1
Best for AI visibility broken down by buyer persona
Gumshoe builds buyer personas for your market and the prompts each would ask, then shows how AI answers change depending on who's asking.
- 2
Paid plans start at $99 a month
As its pricing page puts it: $99 per project / month, billed monthly.
- 3
You can try it first
One free sample audit: 4 personas, 5 prompts each, 4 models; no card, does not expire
- 4
It runs on Web
Web.
- 5
Persona-based prompts
Builds buyer personas for your market and the prompts each would ask, so results show how answers change with who is asking.
- 6
Visibility Audit
Brand leaderboard, visibility by persona, topic and model, and up to 30 competitors side by side, with change since the last audit.
- 7
Model coverage
Each audit uses 6 models drawn from 12 tracked, including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok and Google AI Overviews.
- 8
A 2.0 GPA, above 29 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Gumshoe you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Gumshoe at a glance
- Pricing
- Free trial, from $99 per project / month, billed monthly
- Free plan
- No
- Free trial
- One free sample audit: 4 personas, 5 prompts each, 4 models; no card, does not expire
- Runs on
- Web
- Made by
- Gumshoe AI
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.0 GPA, fair
The report card
Best for AI visibility broken down by buyer persona
Gumshoe builds buyer personas for your market and the prompts each would ask, then shows how AI answers change depending on who's asking. You can see one free sample audit first. After that it's $99 a month per project, billed monthly with no yearly option listed, sentiment, citation and content audits wait on Pro at $299, and there's no API or integration at all.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Starter is $99 a month per project, billed monthly, with unlimited seats. That's at the dearer quarter of this category, and a project is one product line, so three lines means three plans. Citations and sentiment need Pro at $299. |
| Free plan and trial | C | One free sample audit with no card: 4 personas, 5 prompts each, on 4 models, and it doesn't expire. It's a one-time look, though. Tracking over time is paid. |
| Features | C | Persona-based prompts, a leaderboard against up to 30 rivals, 12 models tracked with 6 per audit, and AI readability checks per page. The listing's own gap: Starter has only the Visibility and Technical Audits, so sentiment, citations and content need Pro. |
| Ease of use | C | No rating on record. It builds the personas and their questions for you, and there are still audits to run and read. |
| Platforms and integrations | C | Web only, with no integrations or API listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Gumshoe is for
- Fits if you sell to several kinds of buyer and want AI results split by each one
- Works for teams that want to see a sample audit of their brand before paying
Who it is not for
- Pricey if you have several product lines, as each one is its own $99 project
- Skip it if you want to see which sites AI cites or how it describes you, as those audits are on Pro at $299
- Not for you if you want an API, integrations or exports into your own reports, as none are listed
- Watch out: both plans bill monthly with no yearly option listed, and many brands or clients need a sales quote
- Tight if you want daily numbers on Starter, which gets weekly snapshots and one Visibility Audit a month
Good to know
Good for
- Product marketers who want results broken down by buyer persona
- Brands tracking several product lines as separate projects
- Agencies running AI visibility audits for clients
Worth knowing
- Prices are per project, so a brand tracking three product lines pays for three plans.
- Starter has only the Visibility and Technical Audits; sentiment, citation and content audits need Pro.
- Both plans bill monthly with no annual option listed; many brands or clients need a sales quote.
- There is no free plan, only a one-time sample audit; a paid plan is needed for tracking over time.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start
Gumshoe is a paid product with a free trial, starting at $99 per project / month, billed monthly.
That's at the dearer quarter of this category, and a project is one product line, so three lines means three plans.
Starter
$99
per project / month, billed monthly
A monthly Visibility Audit, weekly snapshot audits, 10 Technical Audit runs and 3 content generation runs. Unlimited seats.
Pro
$299
per project / month, billed monthly
Adds the Sentiment, Citation and Content Audits, daily snapshots, 50 Technical Audit runs and 10 content generation runs.
Trying it first
One free sample audit: 4 personas, 5 prompts each, 4 models; no card, does not expire
Read from gumshoe.ai on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI visibility audits that ask questions as your buyer personas. Here is what it does, as its own site describes it, and what it covers: AI features, reports, AI search visibility, content optimization.
The listing's own gap: Starter has only the Visibility and Technical Audits, so sentiment, citations and content need Pro.
- Persona-based prompts
- Builds buyer personas for your market and the prompts each would ask, so results show how answers change with who is asking.
- Visibility Audit
- Brand leaderboard, visibility by persona, topic and model, and up to 30 competitors side by side, with change since the last audit.
- Model coverage
- Each audit uses 6 models drawn from 12 tracked, including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok and Google AI Overviews.
- Sentiment and Citation Audits
- On Pro: how models describe your brand, and which domains they cite when answering questions in your category.
- Technical and Content Audits
- Scores each page on how readable it is to AI, flagging schema, JSON-LD, structure and metadata, and finds content gaps (Content Audit on Pro).
Where it runs
- Web
What it works with
Its own pages name no integrations.
Gumshoe is made by Gumshoe AI.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
29/157
Other AI search visibility tools it is graded above
Gumshoe's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
Its paid plans start at $99 a month, against a middle price of $59 for the category: 99 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 80 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Gumshoe’s own letter is outlined.
- CValue for moneyAbove 19 of 157
- CFree plan and trialAbove 63 of 157
- CFeaturesAbove 6 of 157
- CEase of useAbove 0 of 157
- CPlatforms and integrationsAbove 0 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. Gumshoe is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Gumshoe you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 90 of the 157 other AI search visibility tools grade higher. It costs $1,188 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A score built from what the top results for each keyword cover.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Gumshoe’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Profound, Peec AI, Scrunch, Otterly.AI and AthenaHQ
The 5 tools Gumshoe is most often weighed against, with where each one differs from it.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- Gumshoe also covers reports.
- Profound also covers AI agents and web analytics.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- Gumshoe also covers content optimization.
- Peec AI also covers web analytics.
- 1.8GPA
Scrunch
Free trial · from $250/mo
AI search monitoring plus pages served to AI agents.
- Gumshoe also covers reports.
- Scrunch also covers site audit and web analytics.
- 2.4GPA
Otterly.AI
Free trial · from $25/mo
Daily brand and citation tracking across AI search engines.
- Gumshoe also covers content optimization.
- Otterly.AI also covers site audit.
- 2.2GPA
AthenaHQ
Free plan · from $245/mo
Credit-based AI search tracking with content optimization agents.
- AthenaHQ has a free plan. Gumshoe does not, though it has a free trial.
- Gumshoe also covers reports.
- AthenaHQ also covers AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Gumshoe free?
No, Gumshoe is a paid product, but you can try it first. One free sample audit: 4 personas, 5 prompts each, 4 models; no card, does not expire.
How much does Gumshoe cost?
Gumshoe lists 2 plans. Starter: $99 per project / month, billed monthly.
What platforms does Gumshoe work on?
Gumshoe is available on Web.
Does Gumshoe have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Gumshoe is listed for Web.
Does Gumshoe have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Gumshoe is listed for Web.
Is Gumshoe open source?
Gumshoe is not described as open source on its own site, as read on Oct 23, 2026.
Who makes Gumshoe?
Gumshoe is made by Gumshoe AI.
What are the alternatives to Gumshoe?
The closest alternatives to Gumshoe in our directory are Profound, Peec AI, Scrunch, Otterly.AI and AthenaHQ.
How does Gumshoe compare with other AI search visibility tools?
Gumshoe's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
Is Gumshoe good value for money?
ToolGPA grades Gumshoe C for value for money. On features, ease of use and platforms it scores 2.0 out of 4.
Could I make my own version of Gumshoe?
The plain part of Gumshoe you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Gumshoe’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Gumshoe's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Gumshoe AI. Prices change, so check gumshoe.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Gumshoe, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/gumshoe
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Gumshoe: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/gumshoe
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/gumshoe/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after Gumshoe, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Gumshoe’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Gumshoe is a trademark of its owner, and this guide is not made, paid for or approved by Gumshoe AI. Prices and plans change: check gumshoe.ai before you buy.