Gumshoe vs Peec AI (2026): which should you pick?
As of Oct 23, 2026, Peec AI grades higher than Gumshoe: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Peec AI grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Gumshoe
AI visibility audits that ask questions as your buyer personas
Peec AI
AI search analytics that tracks brand prompts across AI models
Which one is for you
Pick Gumshoe if
- Fits if you sell to several kinds of buyer and want AI results split by each one
- Works for teams that want to see a sample audit of their brand before paying
Look elsewhere if
- Pricey if you have several product lines, as each one is its own $99 project
- Skip it if you want to see which sites AI cites or how it describes you, as those audits are on Pro at $299
- Not for you if you want an API, integrations or exports into your own reports, as none are listed
- Watch out: both plans bill monthly with no yearly option listed, and many brands or clients need a sales quote
- Tight if you want daily numbers on Starter, which gets weekly snapshots and one Visibility Audit a month
Pick Peec AI if
- Fits if your whole team needs a login, since users are unlimited on every plan
- Works for shops that want win rates per product in AI shopping answers, from a Shopify or CSV catalog
Look elsewhere if
- Tight if you want more than 3 AI models, as each extra one costs $30 to $140 a month
- Skip it if you need Claude, Grok or DeepSeek tracked, which only Enterprise covers
- Not for you if you need the API or SSO without an Enterprise contract, billed annually
- Watch out: Looker Studio and multi-country tracking start on Advanced at $495, and the trial's length isn't stated
- Watch out: agencies are priced separately, on their own bundle page
How we grade them
| 2.0GPAGumshoeFair | 2.2GPAPeec AIFair | |
|---|---|---|
| Value for money | CStarter is $99 a month per project, billed monthly, with unlimited seats. That's at the dearer quarter of this category, and a project is one product line, so three lines means three plans. Citations and sentiment need Pro at $299. | CStarter is $95 a month for 50 prompts on 3 models, billed monthly, with 15% off yearly. That's inside this category's usual range, just under the dearer quarter at $99, but each extra model costs $30 to $140 a month. |
| Free plan and trial | COne free sample audit with no card: 4 personas, 5 prompts each, on 4 models, and it doesn't expire. It's a one-time look, though. Tracking over time is paid. | CNo free plan. There's a free trial, but the pricing page doesn't say how long it lasts. |
| Features | CPersona-based prompts, a leaderboard against up to 30 rivals, 12 models tracked with 6 per audit, and AI readability checks per page. The listing's own gap: Starter has only the Visibility and Technical Audits, so sentiment, citations and content need Pro. | CVisibility, position, sentiment and share of voice, with source analytics, fact-checking, AI shopping tracking and crawler logs. The gap the listing names: self-serve plans watch 3 models, Perplexity is an add-on, and Claude, Grok and DeepSeek are Enterprise only. |
| Ease of use | CNo rating on record. It builds the personas and their questions for you, and there are still audits to run and read. | CNo rating on record. You pick prompts, models and competitors, and work out which add-on models you need, before the daily scores mean much. |
| Platforms and integrations | CWeb only, with no integrations or API listed. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Shopify, Cloudflare, Vercel, Akamai, WordPress and CloudFront, with Looker Studio from Advanced. The API and SSO come with Enterprise. |
| Best for | AI visibility broken down by buyer persona | in-house teams starting to measure AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gumshoe and Peec AI. How we grade
Price against what you get
Gumshoe starts at $99 a month and scores 2.0 out of 4 on features, ease of use and platforms. Peec AI starts at $95 a month and scores 2.3.
Peec AI scores higher and starts $4 a month lower. Of the other AI search visibility tools on the chart, 80 score higher than Gumshoe for less, and 19 score higher than Peec AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Gumshoe also covers content optimization.
- Peec AI also covers web analytics.
At a glance
| Gumshoe | Peec AI | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per project / month, billed monthly | $95 per month for 50 prompts on 3 AI models, billed monthly |
| Free plan | None | None |
| Free trial | One free sample audit: 4 personas, 5 prompts each, 4 models; no card, does not expire | Free trial offered; the pricing page does not state its length |
| Web | ||
| Made by | Gumshoe AI | Peec AI |
| Price read from | gumshoe.ai | peec.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Gumshoe
- Prices are per project, so a brand tracking three product lines pays for three plans.
- Starter has only the Visibility and Technical Audits; sentiment, citation and content audits need Pro.
- Both plans bill monthly with no annual option listed; many brands or clients need a sales quote.
- There is no free plan, only a one-time sample audit; a paid plan is needed for tracking over time.
Peec AI
- Self-serve plans track 3 AI models; each extra model is an add-on of $30, $70 or $140 a month depending on plan.
- Claude, Grok, DeepSeek, Qwen, Mistral and Meta models are listed only on Enterprise; Perplexity appears among the add-on models.
- API access and single sign-on come only with Enterprise.
- Agencies have separate bundle pricing on their own page.
Key features
Gumshoe
- Persona-based prompts
- Builds buyer personas for your market and the prompts each would ask, so results show how answers change with who is asking.
- Visibility Audit
- Brand leaderboard, visibility by persona, topic and model, and up to 30 competitors side by side, with change since the last audit.
- Model coverage
- Each audit uses 6 models drawn from 12 tracked, including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok and Google AI Overviews.
- Sentiment and Citation Audits
- On Pro: how models describe your brand, and which domains they cite when answering questions in your category.
- Technical and Content Audits
- Scores each page on how readable it is to AI, flagging schema, JSON-LD, structure and metadata, and finds content gaps (Content Audit on Pro).
Peec AI
- Visibility, position and sentiment
- Daily scores for how often a brand appears, its position in the answer, sentiment and share of voice, measured against competitors.
- Source analytics
- Shows the domains and URLs AI answers retrieve and cite, classifies them as competitor, editorial, reference or UGC, and flags gaps where only rivals appear.
- Brand perception and fact-checking
- Scores what AI answers say a brand is known for, groups recurring objections, and checks claims in answers against facts you set.
- AI Shopping tracking
- Upload a product catalog from Shopify or a CSV to track visibility and win rate per product in AI shopping answers.
- Agent analytics
- Audits which AI bots robots.txt allows and logs AI crawler hits and AI referral visits from CDNs and hosts such as Cloudflare, Vercel and Akamai.
- Looker Studio, API and MCP
- Data flows to Looker Studio from Advanced, and to custom pipelines or AI assistants through the API and an MCP server.
Plans
Gumshoe
Starter$99
per project / month, billed monthly
A monthly Visibility Audit, weekly snapshot audits, 10 Technical Audit runs and 3 content generation runs. Unlimited seats.
Pro$299
per project / month, billed monthly
Adds the Sentiment, Citation and Content Audits, daily snapshots, 50 Technical Audit runs and 10 content generation runs.
Peec AI
Starter$95
per month for 50 prompts on 3 AI models, billed monthly
Daily tracking, 1 project, unlimited users and chat support. Models are picked from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI.
Pro$245
per month for 150 prompts on 3 AI models, billed monthly
Daily tracking, 2 projects, unlimited users and chat and email support.
Advanced$495
per month for 350 prompts on 3 AI models, billed monthly
Daily tracking, 5 projects, tracking in several countries and the Looker Studio connector.
EnterpriseCustom
Billed annually. All models, up to 13 tracked, including Claude, Perplexity, Grok and DeepSeek; unlimited projects, custom prompts, API access and SSO.
Ways to pay less
Gumshoe
No public discounts listed.
Peec AI
- Annual discount
15% off with annual billing
Peec AI's pricing FAQ says customers who choose annual billing get a 15% discount.
Common questions
Which is cheaper, Gumshoe or Peec AI?
As of Oct 23, 2026, Peec AI is cheaper to start with: $95 a month, against $99 a month for Gumshoe. Gumshoe starts at $99 per project / month, billed monthly, and Peec AI starts at $95 per month for 50 prompts on 3 AI models, billed monthly.
Which has a free plan, Gumshoe or Peec AI?
As of Oct 23, 2026, neither Gumshoe nor Peec AI has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.