Gumshoe vs Otterly.AI (2026): which should you pick?

Pick Gumshoe if

• Fits if you sell to several kinds of buyer and want AI results split by each one
• Works for teams that want to see a sample audit of their brand before paying

Look elsewhere if

• Pricey if you have several product lines, as each one is its own $99 project
• Skip it if you want to see which sites AI cites or how it describes you, as those audits are on Pro at $299
• Not for you if you want an API, integrations or exports into your own reports, as none are listed
• Watch out: both plans bill monthly with no yearly option listed, and many brands or clients need a sales quote
• Tight if you want daily numbers on Starter, which gets weekly snapshots and one Visibility Audit a month

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Gumshoe

• Prices are per project, so a brand tracking three product lines pays for three plans.
• Starter has only the Visibility and Technical Audits; sentiment, citation and content audits need Pro.
• Both plans bill monthly with no annual option listed; many brands or clients need a sales quote.
• There is no free plan, only a one-time sample audit; a paid plan is needed for tracking over time.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Gumshoe

Persona-based prompts

Builds buyer personas for your market and the prompts each would ask, so results show how answers change with who is asking.

Visibility Audit

Brand leaderboard, visibility by persona, topic and model, and up to 30 competitors side by side, with change since the last audit.

Model coverage

Each audit uses 6 models drawn from 12 tracked, including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok and Google AI Overviews.

Sentiment and Citation Audits

On Pro: how models describe your brand, and which domains they cite when answering questions in your category.

Technical and Content Audits

Scores each page on how readable it is to AI, flagging schema, JSON-LD, structure and metadata, and finds content gaps (Content Audit on Pro).

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Gumshoe

• Starter$99

  per project / month, billed monthly

  A monthly Visibility Audit, weekly snapshot audits, 10 Technical Audit runs and 3 content generation runs. Unlimited seats.

• Pro$299

  per project / month, billed monthly

  Adds the Sentiment, Citation and Content Audits, daily snapshots, 50 Technical Audit runs and 10 content generation runs.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.