The Hawky Insider’s Guide
Everything we know about Hawky in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Hawky
The Insider’s Guide
AI agents that manage paid media and generate ad creative
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Hawky’s own pages.
Made by Hawky AI · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Hawky’s own pages, its app-store listings and our grades. Every fact in it is on Hawky’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 13 of the 72 other ad creative and reporting tools we grade
Hawky is a platform of AI agents for performance marketing teams. A Performance Agent adjusts bids, budgets and channel mix against a target KPI, a Creative Agent produces on-brand ads from past winners, and a Copilot answers questions about the account. It connects to Meta, Google, YouTube and TikTok ad accounts and is sold through sales.
To get you started, here are 7 things to know about Hawky, taken from its own pages and our grades.
No prices are published, and the autonomous agents sit on the top tier.
- 1
Best for AI agents that run performance marketing
Hawky sells AI agents for ad performance and creative in three tiers, Dashboards, Ask and Auto-pilot.
- 2
It runs on Web
Web.
- 3
Performance Agent
Plans, launches and optimizes Meta, Google and YouTube campaigns against a chosen KPI and rebalances spend when a segment underperforms.
- 4
Creative Agent
Generates ads in the brand's style from an uploaded brand kit and from its best-performing creative.
- 5
Creative and performance dashboards
Tags every creative element automatically, tracks ROAS, CAC, CTR and spend, and watches competitor ads.
- 6
A 1.8 GPA, above 13 of 72
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Hawky you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Hawky at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Hawky AI
- Category
- Ad Creative & Reporting
- Our grade
- 1.8 GPA, weak
The report card
Best for AI agents that run performance marketing
Hawky sells AI agents for ad performance and creative in three tiers, Dashboards, Ask and Auto-pilot. No prices are published, and the autonomous agents sit on the top tier.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published. The FAQ says pricing is a subscription minimum plus KPI-linked upside, quoted through sales. |
| Free plan and trial | F | No free plan or trial is listed; every tier has a talk-to-sales button. |
| Features | C | Dashboards, a copilot, performance and creative agents and an approval trail. The agents are on Auto-pilot only, and funnel data from GA4 and a CRM starts at Ask. |
| Ease of use | C | No store rating on record. Ad accounts, GA4 and a CRM have to be connected first. |
| Platforms and integrations | B | Web only, with Meta Ads, Google Ads, TikTok Ads, GA4, Slack and Microsoft Teams. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Hawky is for
- Fits if you run ads across several platforms and want agents with an approval step
- Works for teams that would rather pay tied to results than per seat
Who it is not for
- Skip it if you want a price on the page, as none is published
- Watch out: the autonomous agents are only on the top Auto-pilot tier
- Watch out: GA4 and CRM funnel data needs the Ask tier or above
- Not for you if you want a trial, because none is listed
Good to know
Good for
- Performance marketing teams running Meta, Google and TikTok accounts
- Brands that want creative variations built from their own winning ads
- Agencies that want unlimited users without per-seat pricing
Worth knowing
- No prices are published: the pricing page lists three tiers (Dashboards, Ask, Auto-pilot) with a talk-to-sales button on each.
- The FAQ says pricing is a subscription minimum plus KPI-tied upside rather than a per-seat fee.
- The autonomous agents, including the Performance and Creative Agents, are on the top Auto-pilot tier.
- Bottom-funnel data from GA4 and a CRM is a feature of the Ask tier and above.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Hawky's current pricing could not be confirmed from its own site.
The FAQ says pricing is a subscription minimum plus KPI-linked upside, quoted through sales.
We could not confirm Hawky’s current prices from its own site, so this guide lists no plans. hawky.ai has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI agents that manage paid media and generate ad creative. Here is what it does, as its own site describes it, and what it covers: AI features, chat assistant, AI agents, reports, dashboards, ad creative.
Dashboards, a copilot, performance and creative agents and an approval trail.
- Performance Agent
- Plans, launches and optimizes Meta, Google and YouTube campaigns against a chosen KPI and rebalances spend when a segment underperforms.
- Creative Agent
- Generates ads in the brand's style from an uploaded brand kit and from its best-performing creative.
- Creative and performance dashboards
- Tags every creative element automatically, tracks ROAS, CAC, CTR and spend, and watches competitor ads.
- Copilot
- Answers plain-language questions about the account with cited answers, and builds shareable reports; it comes on the Ask tier and above.
- Approval gate and audit trail
- The FAQ says teams choose how much autonomy the agents have, from approving every batch to none, with the same audit trail either way.
Where it runs
- Web
What it works with
- Meta Ads
- Google Ads
- TikTok Ads
- GA4
- Slack
- Microsoft Teams
Hawky is made by Hawky AI.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/72
Other ad creative and reporting tools it is graded above
Hawky's GPA of 1.8 is higher than 13 of the 72 other ad creative and reporting tools we grade, and level with 16.
It stands best on platforms and integrations (B, above 27 of 72) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Hawky’s own letter is outlined.
- CValue for moneyAbove 15 of 72
- FFree plan and trialAbove 0 of 72
- CFeaturesAbove 0 of 72
- CEase of useAbove 0 of 72
- BPlatforms and integrationsAbove 27 of 72
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Hawky you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 43 of the 72 other ad creative and reporting tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- An AI model, which you can rent by the request but not make.
- Ad images and videos made to each network's sizes.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Meta Ads, Google Ads and TikTok Ads among them.
What this rests on. Hawky’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Madgicx, Pixis, Motion, Segwise and Ryze
The 5 tools Hawky is most often weighed against, with where each one differs from it.
- 2.4GPA
Madgicx
Free trial · from $32/mo
AI optimization, automation and reports for Meta ad accounts.
- Hawky also covers chat assistant.
- Madgicx also covers workflow automation and image generation.
- 2.0GPA
Pixis
Free plan · from $100/mo
AI ad optimization, creative and AI-search visibility products.
- Pixis has a free plan. Hawky does not.
- Hawky also covers chat assistant, AI agents and dashboards.
- Pixis also covers AI search visibility.
- 1.8GPA
Motion
Free trial · from $999/mo
Creative analytics that shows which ads work and why.
- Hawky also covers chat assistant and ad creative.
- 2.0GPA
Segwise
Free trial · from $250/mo
Creative analytics and ad generation for mobile and DTC marketers.
- Hawky also covers chat assistant and dashboards.
- 2.2GPA
Ryze
Free trial · from $89/mo
AI agent that runs paid ads, SEO and site changes for a flat fee.
- Hawky also covers chat assistant and dashboards.
- Ryze also covers AI search visibility.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Hawky free?
No. Hawky is a paid product.
What platforms does Hawky work on?
Hawky is available on Web.
Does Hawky have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Hawky is listed for Web.
Does Hawky have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Hawky is listed for Web.
Is Hawky open source?
Hawky is not described as open source on its own site, as read on Nov 13, 2026.
What does Hawky integrate with?
Hawky's listing names Meta Ads, Google Ads, TikTok Ads, GA4, Slack and Microsoft Teams.
Who makes Hawky?
Hawky is made by Hawky AI.
What are the alternatives to Hawky?
The closest alternatives to Hawky in our directory are Madgicx, Pixis, Motion, Segwise and Ryze.
How does Hawky compare with other ad creative and reporting tools?
Hawky's GPA of 1.8 is higher than 13 of the 72 other ad creative and reporting tools we grade, and level with 16.
Could I make my own version of Hawky?
To replace Hawky you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Hawky’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Hawky's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Hawky AI. Prices change, so check hawky.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Hawky, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/hawky
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Hawky: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/hawky
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/hawky/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded ad creative and reporting tools after Hawky, each with an Insider's Guide of its own.
- Ad Creative & Reporting Insider's GuideEvery one of the 74 ad creative and reporting tools we grade, compared
- Reporting Ninja Insider's GuideMarketing reports for agencies, built by AI or by hand2.6 GPA
- AdsGPT Insider's GuideAI generator for image and video ads with campaign launching2.4 GPA
- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Hawky’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Hawky is a trademark of its owner, and this guide is not made, paid for or approved by Hawky AI. Prices and plans change: check hawky.ai before you buy.