The Hightouch Insider’s Guide
Everything we know about Hightouch in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Hightouch
The Insider’s Guide
Reverse ETL and composable customer data platform
Every plan, grade, refund rule and rival among automation tools, read from Hightouch’s own pages.
Made by Hightouch · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Hightouch’s own pages, its app-store listings and our grades. Every fact in it is on Hightouch’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 54 of the 134 other automation tools we grade
Hightouch syncs data from a warehouse such as Snowflake, Databricks or BigQuery into the tools teams use, including CRMs and ad platforms. Its reverse ETL product sits within a composable customer data platform and an AI-driven marketing platform. Paid plans are quoted through sales.
To get you started, here are 8 things to know about Hightouch, taken from its own pages and our grades.
You connect a warehouse and map data into each destination.
- 1
Best for sending warehouse data back into business tools
Hightouch pushes data from a warehouse into tools such as Salesforce and Google Ads.
- 2
There is a free plan
Basic Reverse ETL: free, up to 2 active syncs, unlimited destinations and user seats.
- 3
It runs on Web
Web.
- 4
Reverse ETL
Syncs define how data moves from a warehouse source to a destination, and models define and organize the source data.
- 5
Audience building
Customer Studio builds audiences in the warehouse, and Identity Resolution stitches user records together.
- 6
Integrations
The site lists 300+ integrations, with sources such as Snowflake and BigQuery and destinations such as Salesforce, HubSpot and Google Ads.
- 7
A 2.2 GPA, above 54 of 134
That is against the other automation tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Hightouch you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Hightouch at a glance
- Pricing
- Free plan
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Hightouch
- Category
- Automation
- Our grade
- 2.2 GPA, fair
The report card
Best for sending warehouse data back into business tools
Hightouch pushes data from a warehouse into tools such as Salesforce and Google Ads. The free Basic Reverse ETL plan allows 2 active syncs, and every other plan is quoted after a demo, with SAML SSO and label-based access on the higher plans.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Only the free plan has a published price. Composable CDP and the Agentic Marketing Platform are quoted after a demo. |
| Free plan and trial | C | Basic Reverse ETL is free with 2 active syncs and unlimited seats and destinations. Two syncs is a cap you'll reach. |
| Features | C | Syncs from warehouses into business tools. SAML SSO and label-based access control sit on the higher plans. |
| Ease of use | C | No store rating on record. You connect a warehouse and map data into each destination. |
| Platforms and integrations | B | Web, with Snowflake, Databricks, BigQuery, Salesforce, HubSpot, Google Ads, dbt and Looker. No desktop or phone apps. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Hightouch is for
- Fits if your data lives in a warehouse and you want it in Salesforce or HubSpot
- Works for a small team trying 2 syncs for free
Who it is not for
- Tight if you need more than 2 active syncs without paying
- Skip it if you want a price list, as paid plans need a demo
- Watch out: billing is usage based and not shown
- Watch out: SAML SSO and label-based access sit on the higher plans
Good to know
Good for
- Data teams pushing warehouse data into CRMs and ad platforms
- Marketing teams building audiences on top of a warehouse
Worth knowing
- Only the Basic Reverse ETL plan has a published price; it is free and limited to 2 active syncs.
- Composable CDP and the Agentic Marketing Platform are quoted after a demo, so no dollar figure is shown.
- Billing is usage-based; the page says there are no limits on monthly tracked users, sources or destinations.
- Features such as SAML SSO and label-based access control sit on the higher plans.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
3
plans to choose from
Hightouch has a free plan.
Only the free plan has a published price.
Basic Reverse ETL
$0
Up to 2 active syncs, unlimited destination count and unlimited user seats.
Composable CDP
Custom
Usage-based mix of Reverse ETL, Events, Customer Studio, Identity Resolution and more. Sold through a demo.
Agentic Marketing Platform
Custom
Ad Studio, Lifecycle Studio and AI Decisioning with a pre-set amount of monthly personalized actions. Sold through a demo.
The free plan
Basic Reverse ETL: free, up to 2 active syncs, unlimited destinations and user seats.
Read from hightouch.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Reverse ETL and composable customer data platform. Here is what it does, as its own site describes it, and what it covers: AI features, marketing automation, workflow automation.
Syncs from warehouses into business tools.
- Reverse ETL
- Syncs define how data moves from a warehouse source to a destination, and models define and organize the source data.
- Audience building
- Customer Studio builds audiences in the warehouse, and Identity Resolution stitches user records together.
- Integrations
- The site lists 300+ integrations, with sources such as Snowflake and BigQuery and destinations such as Salesforce, HubSpot and Google Ads.
- Observability
- Live debugger, in-app sync logs and test runs are listed among the features, with sync planning that can run on your own warehouse.
- Security and governance
- The pricing page lists SOC 2, ISO 27001, HIPAA and GDPR compliance, SSH tunneling, role-based access control and approval flows.
Where it runs
- Web
What it works with
- Snowflake
- Databricks
- Google BigQuery
- Salesforce
- HubSpot
- Google Ads
- dbt
- Looker
Hightouch is made by Hightouch.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
54/134
Other automation tools it is graded above
Hightouch's GPA of 2.2 is higher than 54 of the 134 other automation tools we grade, and level with 35.
It stands best on platforms and integrations (B, above 39 of 134) and worst on features (C, above 2).
Each grade against the category
Every bar is all 135 automation tools we grade, cut by the letter each got. Hightouch’s own letter is outlined.
- CValue for moneyAbove 22 of 134
- CFree plan and trialAbove 38 of 134
- CFeaturesAbove 2 of 134
- CEase of useAbove 27 of 134
- BPlatforms and integrationsAbove 39 of 134
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Hightouch you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
What you could not
- Connections to other products, each kept working as those products change.
- Email sent in volume that still reaches the inbox.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: SOC 2, HIPAA and roles and permissions.
What this rests on. Hightouch’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Fivetran, Airbyte, Integrate.io, Hevo Data and Matillion
The 5 tools Hightouch is most often weighed against, with where each one differs from it.
- 2.4GPA
Fivetran
Free plan
Managed data movement with a free plan and usage-based pricing.
- Hightouch also covers marketing automation.
- 2.2GPA
Airbyte
Free plan · from $20/mo
Data integration with a free self-hosted core and a managed cloud.
- Airbyte is open source and self-hostable, according to its own site.
- Hightouch also covers marketing automation.
- 2.2GPA
Integrate.io
Free trial · from $1,999/mo
Low-code data pipelines for ETL, ELT and reverse ETL.
- Hightouch has a free plan. Integrate.io does not, though it has a free trial.
- Hightouch also covers marketing automation.
- Integrate.io also covers no-code.
- 2.0GPA
Hevo Data
Free trial · from $265/mo
Managed data pipelines that load sources into a warehouse.
- Hightouch has a free plan. Hevo Data does not, though it has a free trial.
- Hightouch also covers marketing automation.
- 2.0GPA
Matillion
Free trial
Cloud data integration and ETL with an AI data engineering agent.
- Hightouch has a free plan. Matillion does not, though it has a free trial.
- Hightouch also covers marketing automation.
- Matillion also covers AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Hightouch free?
Hightouch has a free plan. Basic Reverse ETL: free, up to 2 active syncs, unlimited destinations and user seats.
How much does Hightouch cost?
Hightouch lists 3 plans. Basic Reverse ETL: $0.
What platforms does Hightouch work on?
Hightouch is available on Web.
Does Hightouch have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Hightouch is listed for Web.
Does Hightouch have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Hightouch is listed for Web.
Is Hightouch open source?
Hightouch is not described as open source on its own site, as read on Nov 13, 2026.
What does Hightouch integrate with?
Hightouch's listing names Snowflake, Databricks, Google BigQuery, Salesforce, HubSpot, Google Ads, dbt and Looker.
Who makes Hightouch?
Hightouch is made by a company of the same name.
What are the alternatives to Hightouch?
The closest alternatives to Hightouch in our directory are Fivetran, Airbyte, Integrate.io, Hevo Data and Matillion.
How does Hightouch compare with other automation tools?
Hightouch's GPA of 2.2 is higher than 54 of the 134 other automation tools we grade, and level with 35.
Could I make my own version of Hightouch?
To replace Hightouch you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Hightouch’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Hightouch's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Hightouch. Prices change, so check hightouch.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Hightouch, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/hightouch
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Hightouch: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/hightouch
Know someone choosing between automation tools?
Send them this guide: toolgpa.com/tools/hightouch/guide
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See our other guides
The best-graded automation tools after Hightouch, each with an Insider's Guide of its own.
- Automation Insider's GuideEvery one of the 135 automation tools we grade, compared
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- IFTTT Insider's GuideSimple trigger-and-action automations for apps and smart devices3.0 GPA
- Node-RED Insider's GuideOpen-source, flow-based programming tool for event-driven apps3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Hightouch’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Hightouch is a trademark of its owner, and this guide is not made, paid for or approved by Hightouch. Prices and plans change: check hightouch.com before you buy.