The Hippo Video Insider’s Guide
Everything we know about Hippo Video in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Hippo Video
The Insider’s Guide
Video messaging and AI video creation aimed at sales teams
Every plan, grade, refund rule and rival among screen recording and video tools, read from Hippo Video’s own pages.
Made by Hippo Video · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Hippo Video’s own pages, its app-store listings and our grades. Every fact in it is on Hippo Video’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 19 of the 84 other screen recording and video tools we grade
Hippo Video is a video platform with two product lines: video messaging for sales, marketing and support teams (recording, personalized videos, sales pages, CRM and email integrations) and a text-to-video product with AI avatars. The pricing page lists a free plan and per-user paid plans for each line.
To get you started, here are 9 things to know about Hippo Video, taken from its own pages and our grades.
No store rating on record, and you set up flows, sales pages and integrations.
- 1
Best for personalized sales videos with AI avatars
Hippo Video has two products: video messaging for sales and support, and a separate text-to-video tool with AI avatars.
- 2
Paid plans start at $20 a month for each person
As its pricing page puts it: $20 per user / month, billed annually ($30 billed monthly).
- 3
There is a free plan
2 video flows, 10 minutes of closed captions, 5 AI Editor videos, 2 sales page templates and 50 automated personalized videos.
- 4
It runs on 5 platforms
Web, macOS, Windows, iOS and Android.
- 5
Recording and editing
Record and upload videos with a teleprompter, basic editing and a script-based AI editor, using mobile and desktop apps.
- 6
Personalized videos
Automated personalized videos with prospect names, images and text, or a prospect's website or LinkedIn background, in quantities that depend on the plan.
- 7
Video flows and sales pages
Pre-built video flows for different purposes and sales page templates for sharing videos with prospects.
- 8
A 2.2 GPA, above 19 of 84
That is against the other screen recording and video tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Hippo Video you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
Hippo Video at a glance
- Pricing
- Free plan, from $20 per user / month, billed annually ($30 billed monthly)
- Free plan
- Yes
- Free trial
- 7-day free trial on the Teams plan
- Runs on
- Web, macOS, Windows, iOS, Android
- Made by
- Hippo Video
- Category
- Screen Recording & Video
- Our grade
- 2.2 GPA, fair
The report card
Best for personalized sales videos with AI avatars
Hippo Video has two products: video messaging for sales and support, and a separate text-to-video tool with AI avatars. The free plan is capped, the useful allowances sit on Teams at $60 a user, and the avatar line is priced on its own.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Pro is $20 a user a month yearly, but it adds only virtual backgrounds and interactive videos; the flows and AI allowances start at Teams, $60, three times the category's $20 dearer-quarter start. |
| Free plan and trial | C | A free plan with 2 video flows, 10 minutes of captions and 5 AI Editor videos, plus a 7-day trial of Teams. |
| Features | C | Recording, personalized videos, flows, sales pages and captions. Single sign-on and roles are Enterprise only, and text-to-video is a separate product. |
| Ease of use | C | No store rating on record, and you set up flows, sales pages and integrations. |
| Platforms and integrations | A | Web, Mac, Windows, iPhone and Android, with Gmail, Outlook, LinkedIn, HubSpot, Salesforce and Gong. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Hippo Video is for
- Fits if you send personalized videos to prospects and want them tracked
- Works for teams that also want AI avatar videos from text
Who it is not for
- Pricey if you want the real allowances, which start at Teams, $60 a user
- Tight if you stay free, with 2 video flows and 50 personalized videos
- Watch out: the avatar line costs extra, $5 a video on its Free and Starter plans
- Watch out: Enterprise needs 10 seats at $80 each
- Not for you if you need single sign-on, which is Enterprise only
Good to know
Good for
- Sales teams sending personalized video outreach
- Teams that want video inside Gmail, Outlook or a CRM
- Small teams starting on a free plan
Worth knowing
- Prices are per user, and Enterprise has a 10-seat minimum.
- The text-to-video line is priced separately: Starter at $24 per user / month billed annually ($29 monthly), Creator at $69 ($89 monthly), and a custom Enterprise plan.
- In the text-to-video line, the Free and Starter plans charge $5 per video creation, and a custom avatar is a $1000 one-time add-on.
- Single sign-on and role-based access are limited to Enterprise.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$20
A month to start, for each person. There is a free plan too
Hippo Video has a free plan. Paid plans start at $20 per user / month, billed annually ($30 billed monthly).
Free
$0
Video messaging with basic editing and analytics, a teleprompter, mobile and desktop apps, and Gmail, Outlook and LinkedIn integrations. No credit card needed.
Pro
$20
per user / month, billed annually ($30 billed monthly)
Adds virtual backgrounds and interactive videos to the Free plan.
Teams
$60
per user / month, billed annually ($75 billed monthly)
15+ video flows, 200 minutes of captions, 50 AI Editor videos, 15 sales page templates, 300 personalized videos and sales-platform integrations. 7-day trial.
Enterprise
$80
per user / month, billed annually, minimum 10 seats
Everything in Teams plus unlimited flows, captions and AI Editor videos, 500 personalized videos, role-based access, single sign-on and an account manager.
The free plan
2 video flows, 10 minutes of closed captions, 5 AI Editor videos, 2 sales page templates and 50 automated personalized videos.
Trying it first
7-day free trial on the Teams plan
Read from hippovideo.io on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
5
Places it runs: Web, macOS, Windows, iOS and Android
Video messaging and AI video creation aimed at sales teams. Here is what it does, as its own site describes it, and what it covers: AI features, screen recording, video editing, video generation.
Recording, personalized videos, flows, sales pages and captions.
- Recording and editing
- Record and upload videos with a teleprompter, basic editing and a script-based AI editor, using mobile and desktop apps.
- Personalized videos
- Automated personalized videos with prospect names, images and text, or a prospect's website or LinkedIn background, in quantities that depend on the plan.
- Video flows and sales pages
- Pre-built video flows for different purposes and sales page templates for sharing videos with prospects.
- Text-to-video with AI avatars
- A separate product line turns text and documents into videos with AI avatars, with its own plans.
- Sales and email integrations
- Gmail, Outlook and LinkedIn on the Free plan, with integrations for sales platforms such as HubSpot, Salesloft and Gong listed on the site.
- Closed captions and chapters
- Closed captions are included in plan-based minute allowances, and AI-generated chapters are listed under Enterprise.
Where it runs
- Web
- macOS
- Windows
- iOS
- Android
What it works with
- Gmail
- Outlook
- HubSpot
- Salesloft
- Gong
- Salesforce
Hippo Video is made by Hippo Video.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
19/84
Other screen recording and video tools it is graded above
Hippo Video's GPA of 2.2 is higher than 19 of the 84 other screen recording and video tools we grade, and level with 16.
It stands best on platforms and integrations (A, above 80 of 84) and worst on value for money (D, above 0).
Its paid plans start at $20 a month for each person, against a middle price of $12 for the category: 48 of the 62 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 10 tools score higher and cost less.
Each grade against the category
Every bar is all 85 screen recording and video tools we grade, cut by the letter each got. Hippo Video’s own letter is outlined.
- DValue for moneyAbove 0 of 84
- CFree plan and trialAbove 13 of 84
- CFeaturesAbove 0 of 84
- CEase of useAbove 1 of 84
- APlatforms and integrationsAbove 80 of 84
Price against what you get
Each dot is one of 71 screen recording and video tools. Further left costs less; higher up scores better on features, ease of use and platforms. Hippo Video is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Hippo Video you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 49 of the 84 other screen recording and video tools grade higher. It costs $240 a year.
What you could not
- A video editor.
- A video model, which you can rent by the second but not make.
- Recording the screen with its sound, and somewhere to keep the video.
- Apps for macOS, Windows, iOS and Android that stay in step with each other.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, Gmail, Outlook and LinkedIn among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Hippo Video’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Vidyard, Loom, Sendspark, BombBomb and Synthesia
The 5 tools Hippo Video is most often weighed against, with where each one differs from it.
- 2.4GPA
Vidyard
Free plan · from $59/mo
Video messaging, AI avatars and video hosting for sales teams.
- Only Vidyard lists a browser extension.
- Hippo Video also covers video generation.
- Vidyard also covers AI agents and reports.
- 2.8GPA
Loom
Free plan · from $18/mo
Screen and camera recorder for shareable video messages.
- Only Hippo Video lists a web app.
- Only Loom lists a browser extension.
- Hippo Video also covers video generation.
- 2.0GPA
Sendspark
Free trial · from $39/mo
AI-personalized video outreach for sales and marketing teams.
- Hippo Video has a free plan. Sendspark does not, though it has a free trial.
- Only Hippo Video lists iOS and Android apps.
- Only Sendspark lists a browser extension.
- 1.8GPA
BombBomb
Free trial · from $36/mo
Video messaging and email for sales and relationship outreach.
- Hippo Video has a free plan. BombBomb does not, though it has a free trial.
- Only Hippo Video lists macOS and Windows apps.
- Only BombBomb lists a browser extension.
- 2.4GPA
Synthesia
Free plan · from $14/mo
AI video platform that turns scripts into avatar-presented videos.
- Only Hippo Video lists macOS, Windows, iOS and Android apps.
- Only Synthesia lists a browser extension.
- Hippo Video also covers video editing and video generation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Hippo Video free?
Hippo Video has a free plan. 2 video flows, 10 minutes of closed captions, 5 AI Editor videos, 2 sales page templates and 50 automated personalized videos.
How much does Hippo Video cost?
Hippo Video lists 4 plans. Free: $0.
What platforms does Hippo Video work on?
Hippo Video is available on Web, macOS, Windows, iOS and Android.
Does Hippo Video have a Linux app?
No Linux app was listed when its pages were read on Nov 12, 2026. Hippo Video is listed for Web, macOS, Windows, iOS and Android.
Is Hippo Video open source?
Hippo Video is not described as open source on its own site, as read on Nov 12, 2026.
What does Hippo Video integrate with?
Hippo Video's listing names Gmail, Outlook, LinkedIn, HubSpot, Salesloft, Gong and Salesforce.
Does Hippo Video have a free trial?
Yes. 7-day free trial on the Teams plan.
Who makes Hippo Video?
Hippo Video is made by a company of the same name.
What are the alternatives to Hippo Video?
The closest alternatives to Hippo Video in our directory are Vidyard, Loom, Sendspark, BombBomb and Synthesia.
How does Hippo Video compare with other screen recording and video tools?
Hippo Video's GPA of 2.2 is higher than 19 of the 84 other screen recording and video tools we grade, and level with 16.
Is Hippo Video good value for money?
ToolGPA grades Hippo Video D for value for money. Its paid plans start at $20 a month for each person, against a middle price of $12 for the category: 48 of the 62 others that charge start lower.
Could I make my own version of Hippo Video?
To replace Hippo Video you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
Where this guide comes from
The prices, plans, platforms and features were read from Hippo Video’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Hippo Video's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Hippo Video. Prices change, so check hippovideo.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Hippo Video, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/hippo-video
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Hippo Video: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/hippo-video
Know someone choosing between screen recording and video tools?
Send them this guide: toolgpa.com/tools/hippo-video/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded screen recording and video tools after Hippo Video, each with an Insider's Guide of its own.
- Screen Recording & Video Insider's GuideEvery one of the 85 screen recording and video tools we grade, compared
- DaVinci Resolve Insider's GuideVideo editing, color, effects and audio post-production in one app3.4 GPA
- Zencastr Insider's GuideFree podcast recording, chat-based editing and hosting in one app3.4 GPA
- Cap Insider's GuideOpen-source screen recorder with instant share links and an editor3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Hippo Video’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Hippo Video is a trademark of its owner, and this guide is not made, paid for or approved by Hippo Video. Prices and plans change: check hippovideo.io before you buy.