Hippo Video vs Sendspark (2026): which should you pick?
As of Nov 12, 2026, Hippo Video grades higher than Sendspark: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Hippo Video grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Hippo Video
Video messaging and AI video creation aimed at sales teams
Sendspark
AI-personalized video outreach for sales and marketing teams
Which one is for you
Pick Hippo Video if
- Fits if you send personalized videos to prospects and want them tracked
- Works for teams that also want AI avatar videos from text
Look elsewhere if
- Pricey if you want the real allowances, which start at Teams, $60 a user
- Tight if you stay free, with 2 video flows and 50 personalized videos
- Watch out: the avatar line costs extra, $5 a video on its Free and Starter plans
- Watch out: Enterprise needs 10 seats at $80 each
- Not for you if you need single sign-on, which is Enterprise only
Pick Sendspark if
- Fits if you send a lot of outreach to sales prospects and want each video personalised
- Works for small teams who live in HubSpot or Gmail
Look elsewhere if
- Skip it if you need Salesforce, Outreach or the API on the cheapest plan: they start at Growth, $69 a month
- Tight if you personalise many videos, as each uses Dynamic Video Minutes and extras cost $0.19 to $0.39 a minute
- Pricey if you buy for yourself: Solo is one seat at $39 a month
- Watch out: payments, including the rest of an annual term, are non-refundable after you cancel
- Not for you if you want a phone app, as none is listed
How we grade them
| 2.2GPAHippo VideoFair | 2.0GPASendsparkFair | |
|---|---|---|
| Value for money | DPro is $20 a user a month yearly, but it adds only virtual backgrounds and interactive videos; the flows and AI allowances start at Teams, $60, three times the category's $20 dearer-quarter start. | DSolo is $39 a month for one seat on yearly billing ($49 monthly), which is where the category's dearest tenth begins. The next plan is $69 for 3 seats. |
| Free plan and trial | CA free plan with 2 video flows, 10 minutes of captions and 5 AI Editor videos, plus a 7-day trial of Teams. | CA 7-day free trial on every plan, no credit card needed. There's no free plan. |
| Features | CRecording, personalized videos, flows, sales pages and captions. Single sign-on and roles are Enterprise only, and text-to-video is a separate product. | CRecording, AI personalisation, video emails, landing pages, workflows and analytics. Salesforce, Outreach, API access and custom domain start at Growth, and extras are billed on top. |
| Ease of use | CNo store rating on record, and you set up flows, sales pages and integrations. | CNo store rating on record. It has CRM connections, workflows and personalisation to set up. |
| Platforms and integrations | AWeb, Mac, Windows, iPhone and Android, with Gmail, Outlook, LinkedIn, HubSpot, Salesforce and Gong. | BWeb, browser extension, Mac and Windows, with HubSpot, Salesforce, Gmail, LinkedIn and others. No phone app is listed. |
| Best for | personalized sales videos with AI avatars | personalised sales videos at scale |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hippo Video and Sendspark. How we grade
Price against what you get
Hippo Video starts at $20 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Sendspark starts at $39 a month and scores 2.3.
Hippo Video scores higher and starts $19 a month lower. Of the other screen recording and video tools on the chart, 10 score higher than Hippo Video for less, and 30 score higher than Sendspark for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hippo Video also covers video editing.
- Sendspark also covers marketing automation and voice cloning.
At a glance
| Hippo Video | Sendspark | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $20 per user / month, billed annually ($30 billed monthly) | $39 per month for up to 1 seat, billed annually ($49 billed monthly) |
| Free plan | 2 video flows, 10 minutes of closed captions, 5 AI Editor videos, 2 sales page templates and 50 automated personalized videos. | None |
| Free trial | 7-day free trial on the Teams plan | 7-day free trial on every plan, no credit card required |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Hippo Video | Sendspark |
| Price read from | hippovideo.io | sendspark.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Hippo Video
- Prices are per user, and Enterprise has a 10-seat minimum.
- The text-to-video line is priced separately: Starter at $24 per user / month billed annually ($29 monthly), Creator at $69 ($89 monthly), and a custom Enterprise plan.
- In the text-to-video line, the Free and Starter plans charge $5 per video creation, and a custom avatar is a $1000 one-time add-on.
- Single sign-on and role-based access are limited to Enterprise.
Sendspark
- Each personalized video uses Dynamic Video Minutes. Extra minutes cost $0.39 on Solo, $0.29 on Growth, $0.24 on Team and $0.19 on Business.
- Salesforce, Outreach and other advanced integrations, API access and custom domain start at the Growth plan.
- Extra workflow tasks are billed per 1,000: $10 on Solo, $7 on Growth, $5 on Team and $2 on Business.
- Payments already made, including the rest of an annual term, are non-refundable after cancelling.
Key features
Hippo Video
- Recording and editing
- Record and upload videos with a teleprompter, basic editing and a script-based AI editor, using mobile and desktop apps.
- Personalized videos
- Automated personalized videos with prospect names, images and text, or a prospect's website or LinkedIn background, in quantities that depend on the plan.
- Video flows and sales pages
- Pre-built video flows for different purposes and sales page templates for sharing videos with prospects.
- Text-to-video with AI avatars
- A separate product line turns text and documents into videos with AI avatars, with its own plans.
- Sales and email integrations
- Gmail, Outlook and LinkedIn on the Free plan, with integrations for sales platforms such as HubSpot, Salesloft and Gong listed on the site.
- Closed captions and chapters
- Closed captions are included in plan-based minute allowances, and AI-generated chapters are listed under Enterprise.
Sendspark
- AI video personalization
- Record one video and generate a version for each prospect that says their name in a cloned voice, shows their website behind you and carries a personalized thumbnail.
- Recording options
- Record screen, camera or both from a Chrome extension or a desktop app for Mac and Windows, with a teleprompter and AI script drafting.
- Video emails and landing pages
- Send clickable GIF previews that work in any inbox, or share branded video landing pages with calls to action and a calendar link.
- Automated workflows
- Agentic Workflows create and send personalized videos when a trigger fires. Growth, Team and Business include 7,500, 25,000 and 75,000 workflow tasks.
- Analytics and CRM sync
- Shows who watched, how much of the video and who clicked, and syncs engagement back to the CRM.
- API and webhooks
- Growth and higher plans can create personalized videos from their own app and receive webhook events when a video is viewed or clicked.
Plans
Hippo Video
Free$0
Video messaging with basic editing and analytics, a teleprompter, mobile and desktop apps, and Gmail, Outlook and LinkedIn integrations. No credit card needed.
Pro$20
per user / month, billed annually ($30 billed monthly)
Adds virtual backgrounds and interactive videos to the Free plan.
Teams$60
per user / month, billed annually ($75 billed monthly)
15+ video flows, 200 minutes of captions, 50 AI Editor videos, 15 sales page templates, 300 personalized videos and sales-platform integrations. 7-day trial.
Enterprise$80
per user / month, billed annually, minimum 10 seats
Everything in Teams plus unlimited flows, captions and AI Editor videos, 500 personalized videos, role-based access, single sign-on and an account manager.
Sendspark
Solo$39
per month for up to 1 seat, billed annually ($49 billed monthly)
5,000 stored videos and 100 Dynamic Video Minutes. Extra seats are $39 per month on annual billing.
Growth$69
per month for up to 3 seats, billed annually ($99 billed monthly)
20,000 stored videos, 250 minutes, Salesforce-level integrations, API and webhooks, custom logo and domain.
Team$199
per month for up to 10 seats, billed annually ($299 billed monthly)
100,000 stored videos, 1,000 minutes, guided workflow setup, dedicated onboarding and an admin dashboard.
Business$499
per month for up to 25 seats, billed annually ($699 billed monthly)
Unlimited stored videos, 3,000 minutes, live support through Slack and a dedicated account manager.
AgencyCustom
For managing several client teams from one dashboard, with custom minute packages. Sold through sales.
EnterpriseCustom
Adds SOC 2 compliance, role-based permissions, custom integrations and enterprise analytics. Sold through sales.
Ways to pay less
Hippo Video
No public discounts listed.
Sendspark
- Annual discount
Save up to 33% on annual billing
Sendspark's pricing page shows lower monthly prices when a plan is billed annually, and says the saving is up to 33%.
Common questions
Which is cheaper, Hippo Video or Sendspark?
As of Nov 12, 2026, Hippo Video starts at $20 per user / month, billed annually ($30 billed monthly), and Sendspark starts at $39 per month for up to 1 seat, billed annually ($49 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Hippo Video or Sendspark?
As of Nov 12, 2026, only Hippo Video has a free plan. Sendspark does not, though it has a free trial.
Which platforms do Hippo Video and Sendspark run on?
As of Nov 12, 2026, only Hippo Video lists iOS and Android apps and only Sendspark lists a browser extension. Both list a web app and macOS and Windows apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.