Wistia
Video hosting, recording and webinars for marketing teams
What is Wistia?
Wistia is a video and webinar platform for businesses, used mostly by marketing teams. It hosts videos behind an ad-free, customizable player that embeds on a company's own site, and adds browser-based recording, editing, analytics and lead-capture forms. Webinar hosting and the Automation Suite, which sends viewing data to tools such as HubSpot and Marketo, are priced above the core Business plan.
Wistia has a free plan. Paid plans start at $79 per month, billed annually ($99 billed monthly), with 3 users. See every plan
Good for
- Marketing teams embedding branded, ad-free video on their own site
- Companies that want leads and viewing data from video in their marketing tools
- Teams running webinars and reusing the recordings as on-demand video
Worth knowing
- The Free plan is limited to 1 user, 25 GB of storage and 200 GB of bandwidth, and keeps Wistia branding on the player.
- Marketing automation integrations and lead scoring need Business + Signals, a webinar plan or Enterprise.
- Business includes 3 users and each extra user costs $25; SSO and playback protection are Enterprise-only.
- Dubbing and AI audio descriptions are a paid add-on below Enterprise, and cancellations are not refunded.
Key features
- Hosting and embedding
- Videos are stored in one library and played through an ad-free, customizable player that embeds on any site. Paid plans add collections, channels and playlists.
- Recording studio
- Record the screen, a webcam or both in the browser, or invite guests by link. Each participant is recorded locally on a separate track with a cloud backup.
- Editing and AI clips
- A timeline editor plus transcript-based editing, AI background-noise removal and silence trimming. Remix turns a prompt into highlight reels, cut-downs and social clips.
- Analytics and lead capture
- Paid plans add heatmaps, engagement graphs, A/B testing and CSV export, along with calls to action and in-video forms that collect leads.
- Webinars
- Webinar plans cover live, simulive and pre-recorded events with registration pages, chat, Q&A and polls, and up to 9 presenters on screen.
- Automation Suite
- Puts video and webinar engagement on contact records in HubSpot, Adobe Marketo Engage and Pardot for lead scoring, segmentation and triggered campaigns.
Wistia pricing
- Starts at
- $79 per month, billed annually ($99 billed monthly), with 3 users
- Free plan
- 1 user, up to 25 GB of storage and 200 GB of bandwidth, basic video analytics, the recording studio and transcript-based editing. The player carries Wistia branding.
- Free trial
- Free trial of Business with no credit card; the webinar plans state a 14-day trial
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 user, up to 25 GB of storage, 200 GB of bandwidth, basic video analytics and Wistia branding on the player. |
| Business | $79per month, billed annually ($99 billed monthly) | 3 users with more at $25 each, 250 GB of storage, no Wistia branding, collections and playlists, CTAs and forms, heatmaps and A/B testing. |
| Business + Signals | $329per month, billed annually ($412 billed monthly) | Business plus the Automation Suite: HubSpot, Marketo and Pardot integrations, lead scoring, triggered campaigns and revenue attribution. |
| Webinars | $429per month, billed annually ($537 billed monthly) | Everything in Business plus live webinars for up to 500 attendees, 1.5-hour streams, registration pages and the Automation Suite. |
| Webinars Plus | $829per month, billed annually ($1,037 billed monthly) | 1,000 attendees, 3-hour streams, webinars embedded on your own site, simulcast to social platforms and Wistia branding removed. |
| Enterprise | Custom | Storage from 1 TB, custom users, team accounts, SSO, video playback protection and a dedicated customer success manager. |
Read from wistia.com on Oct 6, 2026. Prices change, so confirm with Wistia before you buy.
Ways to pay less
- Annual discountSave 20% with annual billing
Wistia's pricing page labels annual billing as saving 20%: Business is $79 a month billed annually against $99 billed monthly, and Business + Signals is $329 against $412.
Stated on wistia.com - NonprofitDiscount for nonprofit organizations
Wistia's help center says it offers a discount to nonprofits that email its support team with documentation of their status. The size of the discount is not stated.
Stated on support.wistia.com
Works with
- HubSpot
- Adobe Marketo Engage
- Salesforce Pardot
- Google Analytics
- Mailchimp
- Klaviyo
- Google Drive
Wistia alternatives
- Wistia vs Vimeo
Free plan · from $12/mo
- Wistia vs Vidyard
Free plan · from $59/mo
- Wistia vs Loom
Free plan · from $18/mo
- Wistia vs Riverside
Free plan · from $9.99/mo
- Wistia vs Descript
Free plan · from $16/mo
Common questions
Is Wistia free?
Wistia has a free plan. 1 user, up to 25 GB of storage and 200 GB of bandwidth, basic video analytics, the recording studio and transcript-based editing. The player carries Wistia branding. Paid plans start at $79 per month, billed annually ($99 billed monthly), with 3 users.
How much does Wistia cost?
Wistia lists 6 plans. Free: $0. Business: $79 per month, billed annually ($99 billed monthly). Business + Signals: $329 per month, billed annually ($412 billed monthly). Webinars: $429 per month, billed annually ($537 billed monthly). Webinars Plus: $829 per month, billed annually ($1,037 billed monthly). Enterprise: custom pricing. Prices were read from wistia.com on Oct 6, 2026.
What platforms does Wistia work on?
Wistia is available on Web.
Does Wistia offer any discounts?
Wistia publicly lists the following: Save 20% with annual billing; Discount for nonprofit organizations.
Does Wistia have an Android app?
No Android app was listed when its pages were read on Oct 6, 2026. Wistia is listed for Web.
Does Wistia have an iPhone app?
No iPhone app was listed when its pages were read on Oct 6, 2026. Wistia is listed for Web.
Is Wistia open source?
Wistia is not described as open source on its own site, as read on Oct 6, 2026.
Does Wistia have an API?
Yes. Wistia offers a public API, according to its own site.
What does Wistia integrate with?
Wistia's listing names HubSpot, Adobe Marketo Engage, Salesforce Pardot, Google Analytics, Mailchimp, Klaviyo, Google Drive and LinkedIn. A listing names up to eight integrations, so it may connect to more.
Does Wistia have a free trial?
Yes. Free trial of Business with no credit card; the webinar plans state a 14-day trial.
Who makes Wistia?
Wistia is made by Wistia. It dates from 2006.
What are the alternatives to Wistia?
The closest alternatives to Wistia in our directory are Vimeo, Vidyard, Loom, Riverside and Descript. Each one has a side-by-side comparison with Wistia.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 6, 2026.