Loom vs Wistia

Loom

• Teams sharing quick recorded walkthroughs instead of scheduling a call
• Jira and Confluence users who want video tied into Atlassian tools
• Occasional recorders who can work within 25 short videos on the free plan

Wistia

• Marketing teams embedding branded, ad-free video on their own site
• Companies that want leads and viewing data from video in their marketing tools
• Teams running webinars and reusing the recordings as on-demand video

Loom

• The free Starter plan is capped at 25 videos per person, 5-minute screen recordings and 720p quality.
• Auto-summaries, auto-chapters and filler-word removal need Business + AI or Enterprise.
• Business plans are billed per Creator, and Enterprise is sold on annual subscriptions only.
• No Linux app is listed; recording is offered on Mac, Windows, Chrome, iOS and Android.

Wistia

• The Free plan is limited to 1 user, 25 GB of storage and 200 GB of bandwidth, and keeps Wistia branding on the player.
• Marketing automation integrations and lead scoring need Business + Signals, a webinar plan or Enterprise.
• Business includes 3 users and each extra user costs $25; SSO and playback protection are Enterprise-only.
• Dubbing and AI audio descriptions are a paid add-on below Enterprise, and cancellations are not refunded.

Loom

Screen and camera recording

Record the screen, the camera or both from the desktop app, the Chrome extension or the mobile apps, then share the video as a link.

Basic editing

Trim recordings, stitch clips together and add backgrounds, text, arrows and box overlays.

Transcripts and captions

Transcriptions and closed captions in more than 50 languages, included on the free Starter plan.

Comments and viewer insights

Viewers can respond with comments, emoji reactions and tasks, and creators can see who watched. Engagement insights and calls-to-action are paid features.

Loom AI

Business + AI and Enterprise add auto-summaries, auto-chapters and filler-word removal. An AI bug report feature fills in Jira work items from a recording.

Meeting recordings

Meetings can be recorded without a length limit, including on the Starter plan.

Wistia

Hosting and embedding

Videos are stored in one library and played through an ad-free, customizable player that embeds on any site. Paid plans add collections, channels and playlists.

Recording studio

Record the screen, a webcam or both in the browser, or invite guests by link. Each participant is recorded locally on a separate track with a cloud backup.

Editing and AI clips

A timeline editor plus transcript-based editing, AI background-noise removal and silence trimming. Remix turns a prompt into highlight reels, cut-downs and social clips.

Analytics and lead capture

Paid plans add heatmaps, engagement graphs, A/B testing and CSV export, along with calls to action and in-video forms that collect leads.

Webinars

Webinar plans cover live, simulive and pre-recorded events with registration pages, chat, Q&A and polls, and up to 9 presenters on screen.

Automation Suite

Puts video and webinar engagement on contact records in HubSpot, Adobe Marketo Engage and Pardot for lead scoring, segmentation and triggered campaigns.

Loom

• Starter$0

  Up to 25 videos per person, 5-minute screen recordings, 720p quality and up to 50 members.

• Business$18

  per user / month, billed monthly

  Unlimited storage, recordings up to 6 hours, HD recording, custom branding, engagement insights and calls-to-action.

• Business + AI$24

  per user / month, billed monthly

  Everything in Business plus Loom's AI features, including auto-summaries, auto-chapters and filler-word removal.

• EnterpriseCustom

  Annual contracts through sales with SSO, SCIM, custom data retention and advanced security controls.

Wistia

• Free$0

  1 user, up to 25 GB of storage, 200 GB of bandwidth, basic video analytics and Wistia branding on the player.

• Business$79

  per month, billed annually ($99 billed monthly)

  3 users with more at $25 each, 250 GB of storage, no Wistia branding, collections and playlists, CTAs and forms, heatmaps and A/B testing.

• Business + Signals$329

  per month, billed annually ($412 billed monthly)

  Business plus the Automation Suite: HubSpot, Marketo and Pardot integrations, lead scoring, triggered campaigns and revenue attribution.

• Webinars$429

  per month, billed annually ($537 billed monthly)

  Everything in Business plus live webinars for up to 500 attendees, 1.5-hour streams, registration pages and the Automation Suite.

• Webinars Plus$829

  per month, billed annually ($1,037 billed monthly)

  1,000 attendees, 3-hour streams, webinars embedded on your own site, simulcast to social platforms and Wistia branding removed.

• EnterpriseCustom

  Storage from 1 TB, custom users, team accounts, SSO, video playback protection and a dedicated customer success manager.

Loom

• Annual discount

  Save up to 17% with annual billing

  Loom's pricing page says you can be billed monthly but save 17% if you pay annually.

• Education

  Up to 75% off for education

  Verified teachers, professors and students at accredited institutions can get up to 50% off premium plans for general academic use, or 75% off for classroom use.

Wistia

• Annual discount

  Save 20% with annual billing

  Wistia's pricing page labels annual billing as saving 20%: Business is $79 a month billed annually against $99 billed monthly, and Business + Signals is $329 against $412.

• Nonprofit

  Discount for nonprofit organizations

  Wistia's help center says it offers a discount to nonprofits that email its support team with documentation of their status. The size of the discount is not stated.