Vidyard vs Wistia
We give Vidyard a 3.2 GPA and Wistia a 3.0, out of 4.0. Vidyard grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Vidyard
Video messaging, AI avatars and video hosting for sales teams
Wistia
Video hosting, recording and webinars for marketing teams
How we grade them
| 3.2GPAVidyardVery good | 3.0GPAWistiaVery good | |
|---|---|---|
| Value for money | CStarter is $59 per seat a month billed annually, or $89 monthly. That's far above what video tools here usually start at. And CRM integrations, video hubs and custom CTAs wait for Teams, which is custom-priced. Unlimited Video Agent use is another $24 per seat a month. | CBusiness is $79 a month billed annually, or $99 monthly, with 3 users and more at $25 each. That's well above what video tools here usually start at. And the marketing automation integrations need Business + Signals at $329 a month. Webinar plans start at $429. |
| Free plan and trial | BThe Free plan gives 5 recorded videos a month of up to 30 minutes each, 15 AI videos, stock avatars and 3 custom AI avatars. But its plan table lists video hosting and analytics as not included. Starter has a 14-day trial. | BThe Free plan is a real one: 1 user, up to 25 GB of storage, 200 GB of bandwidth, basic analytics, the recording studio and transcript-based editing. But the player carries Wistia branding and it's 1 user only. Business has a free trial with no credit card. |
| Features | AScreen and camera recording at up to 4K in the desktop app, video messages with view notifications, calls to action, AI avatars trained on your own video, hosting with no bandwidth limits, team analytics, and a Video Agent that sends personalized videos when a buyer acts. The whole sales-video job. | AAn ad-free, customizable player that embeds on any site, a browser recording studio with each guest on a separate track, timeline and transcript editing, AI clips from a prompt, heatmaps, A/B testing, in-video lead forms, and webinars with up to 9 presenters on screen. The whole video-marketing job. |
| Ease of use | BNo rating is on record to go by, so a B. Reps record from a browser extension, a desktop app or a phone, and share by link or from inside Gmail, Outlook and their sales tools. It sits where they already work. | BNo rating is on record to go by, so a B. Recording, editing and hosting all happen in the browser, and guests join a recording by link. Getting viewing data into HubSpot or Marketo is a bigger job, on a pricier plan. |
| Platforms and integrations | AWeb, a Chrome and Edge extension, Mac and Windows apps, and iOS and Android, with Salesforce, HubSpot, Marketo, Salesloft, Gong, Gmail, Outlook and Slack. API access is listed under Enterprise. The mobile apps record with the camera only. | BA web app with HubSpot, Adobe Marketo Engage, Salesforce Pardot, Google Analytics, Mailchimp, Klaviyo and LinkedIn, plus an API. No desktop or phone app is listed. |
| Best for | video messages for sales teams | video hosting for marketing teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Vidyard and Wistia. How we grade
Where they differ
- Vidyard starts at $59 per seat / month, billed annually ($89 billed monthly). Wistia starts at $79 per month, billed annually ($99 billed monthly), with 3 users.
- Only Vidyard lists macOS, Windows, iOS and Android apps.
- Only Vidyard lists a browser extension.
- Vidyard also covers AI agents and reports.
- Wistia also covers transcription and noise cancellation.
At a glance
| Vidyard | Wistia | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $59 per seat / month, billed annually ($89 billed monthly) | $79 per month, billed annually ($99 billed monthly), with 3 users |
| Free plan | 5 recorded videos a month of up to 30 minutes each, 15 AI videos, stock avatars and 3 custom AI avatars, with editing and sharing tools. The plan table lists hosting and analytics as not included. | 1 user, up to 25 GB of storage and 200 GB of bandwidth, basic video analytics, the recording studio and transcript-based editing. The player carries Wistia branding. |
| Free trial | 14-day trial of the Starter plan | Free trial of Business with no credit card; the webinar plans state a 14-day trial |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Buildscale, Inc. d/b/a Vidyard | Wistia |
| Price read from | vidyard.com | wistia.com |
| Checked | Oct 6, 2026 | Oct 6, 2026 |
Who each one suits
Vidyard
- Sales reps sending personalized video messages to prospects
- Revenue teams that want video viewing data in their CRM
- Marketers hosting business video with calls to action
Wistia
- Marketing teams embedding branded, ad-free video on their own site
- Companies that want leads and viewing data from video in their marketing tools
- Teams running webinars and reusing the recordings as on-demand video
Worth knowing
Vidyard
- The Free plan allows 5 recorded videos a month and 15 AI videos, and its plan table lists video hosting and analytics as not included.
- CRM and marketing automation integrations, video hubs and custom CTAs start on Teams, which is custom-priced.
- Unlimited Video Agent use is an add-on: $24 per seat a month billed annually on Starter, custom-priced on Teams and Enterprise.
- The mobile apps record with the camera only, and the browser extension runs only in Chrome and Edge.
Wistia
- The Free plan is limited to 1 user, 25 GB of storage and 200 GB of bandwidth, and keeps Wistia branding on the player.
- Marketing automation integrations and lead scoring need Business + Signals, a webinar plan or Enterprise.
- Business includes 3 users and each extra user costs $25; SSO and playback protection are Enterprise-only.
- Dubbing and AI audio descriptions are a paid add-on below Enterprise, and cancellations are not refunded.
Key features
Vidyard
- Screen and camera recording
- The Chrome and Edge extension records the screen, the camera or both at up to 1080p. The Mac and Windows desktop app records in any application at up to 4K.
- Video messages with view tracking
- Share a recording by link or from inside Gmail, Outlook and sales tools, add a call to action, and get a notification when someone watches.
- Video Agent
- Creates and delivers personalized video messages automatically when a buyer takes an action such as downloading content or booking a demo. Unlimited use is a paid add-on.
- AI avatars
- Stock avatars are available on every plan, and custom avatars are trained on a video the user supplies. The AI script generator is included from Starter.
- Hosting and video hubs
- Vidyard Hosting, included from Starter, keeps business videos in one central library. Playback is ad-free with no bandwidth limits, and Video Hubs on a branded page start on Teams.
- Analytics
- Starter adds video analytics, an insights dashboard, reporting and team performance views. Teams and Enterprise can send viewing data to a CRM or marketing automation platform.
Wistia
- Hosting and embedding
- Videos are stored in one library and played through an ad-free, customizable player that embeds on any site. Paid plans add collections, channels and playlists.
- Recording studio
- Record the screen, a webcam or both in the browser, or invite guests by link. Each participant is recorded locally on a separate track with a cloud backup.
- Editing and AI clips
- A timeline editor plus transcript-based editing, AI background-noise removal and silence trimming. Remix turns a prompt into highlight reels, cut-downs and social clips.
- Analytics and lead capture
- Paid plans add heatmaps, engagement graphs, A/B testing and CSV export, along with calls to action and in-video forms that collect leads.
- Webinars
- Webinar plans cover live, simulive and pre-recorded events with registration pages, chat, Q&A and polls, and up to 9 presenters on screen.
- Automation Suite
- Puts video and webinar engagement on contact records in HubSpot, Adobe Marketo Engage and Pardot for lead scoring, segmentation and triggered campaigns.
Plans
Vidyard
Free$0
5 recorded videos a month up to 30 minutes each, 15 AI videos, stock and custom AI avatars, and limited integrations.
Starter$59
per seat / month, billed annually ($89 billed monthly)
Unlimited recording, video hosting, video and team analytics, a branded sharing page, CTA templates and password protection. Tagged 'now 10% off' with no end date.
TeamsCustom
For teams of 5 or more: CRM and marketing automation integrations, customizable CTAs, video hubs and custom team permissions.
EnterpriseCustom
Unlimited integrations, single sign-on, API access and custom permissions and security options, billed by invoice.
Wistia
Free$0
1 user, up to 25 GB of storage, 200 GB of bandwidth, basic video analytics and Wistia branding on the player.
Business$79
per month, billed annually ($99 billed monthly)
3 users with more at $25 each, 250 GB of storage, no Wistia branding, collections and playlists, CTAs and forms, heatmaps and A/B testing.
Business + Signals$329
per month, billed annually ($412 billed monthly)
Business plus the Automation Suite: HubSpot, Marketo and Pardot integrations, lead scoring, triggered campaigns and revenue attribution.
Webinars$429
per month, billed annually ($537 billed monthly)
Everything in Business plus live webinars for up to 500 attendees, 1.5-hour streams, registration pages and the Automation Suite.
Webinars Plus$829
per month, billed annually ($1,037 billed monthly)
1,000 attendees, 3-hour streams, webinars embedded on your own site, simulcast to social platforms and Wistia branding removed.
EnterpriseCustom
Storage from 1 TB, custom users, team accounts, SSO, video playback protection and a dedicated customer success manager.
Ways to pay less
Vidyard
- Annual discount
Save 30% with annual billing
Vidyard's pricing page labels annual billing as saving 30%. Starter is $59 per seat a month billed annually against $89 billed monthly.
Wistia
- Annual discount
Save 20% with annual billing
Wistia's pricing page labels annual billing as saving 20%: Business is $79 a month billed annually against $99 billed monthly, and Business + Signals is $329 against $412.
- Nonprofit
Discount for nonprofit organizations
Wistia's help center says it offers a discount to nonprofits that email its support team with documentation of their status. The size of the discount is not stated.
