Promo.com review (2026): is it worth $29 a month per user, billed yearly?
Marketing video maker with templates and AI-made videos
Black Friday: is there a Promo.com sale?
Promo.com report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for template-based video ads for social
Promo.com makes video ads from templates, stock clips and licensed music. But the cheapest plan has no AI-made videos at all, the plan that does costs $59 a user a month on yearly billing, and the tool is web and phone only.
Who Promo.com is for
- Fits if you make social video ads for a small business from templates
- Works for agencies that want white label sharing, which starts on Pro
Who Promo.com is not for
- Skip it if you want AI-made videos on the cheapest plan, because Basic has none
- Pricey if you need more than a few videos: Standard is $59 and Pro is $199 a user a month on yearly billing
- Not for you if you want to try before paying, as there's no free plan or trial
- Watch out: unused PromoAI videos don't roll over, and Promo's other product ActiveCast is sold on separate plans
Why Promo.com gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$29 a user a month on yearly billing ($59 monthly) for Basic, which has no PromoAI videos. The plan with 360 of them is Standard at $59, and the category's dearest tenth starts at $39.
- FFree plan and trialNo free plan and no trial. A 7-day money-back guarantee only applies if you haven't downloaded, published or scheduled a video.
- CFeaturesTemplates, Getty clips, music, brand kits and a social planner, but Basic has no PromoAI videos and unused ones don't carry over.
- CEase of useNo store rating on record. It's a web app where the work is building the video, which means a learning curve.
- BPlatforms and integrationsWeb, iOS and Android, with Facebook, Instagram and YouTube publishing. No desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Promo.com's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Promo.com? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/promocom#review"><img src="https://toolgpa.com/badge/promocom.svg" alt="Promo.com: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where Promo.com stands among screen recording and video tools
Promo.com's GPA of 1.6 is higher than 0 of the 84 other screen recording and video tools we grade, and level with 2.
It stands best on platforms and integrations (B, above 31 of 84) and worst on free plan and trial (F, above 0).
Its paid plans start at $29 a month for each person, against a middle price of $12 for the category: 53 of the 62 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 29 tools score higher and cost less.
Each grade against the category
Every bar is all 85 screen recording and video tools we grade, cut by the letter each got. Promo.com’s own letter is outlined.
- DValue for moneyAbove 0 of 84, level with 14
- FFree plan and trialAbove 0 of 84, level with 5
- CFeaturesAbove 0 of 84, level with 48
- CEase of useAbove 1 of 84, level with 49
- BPlatforms and integrationsAbove 31 of 84, level with 48
Price against what you get
Each dot is one of 71 screen recording and video tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Promo.com, or make your own?
Keep it
To replace Promo.com you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 82 of the 84 other screen recording and video tools grade higher. It costs $348 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- A video editor.
- A video model, which you can rent by the second but not make.
- A real app for iOS and Android. Something home-made would be a web page.
- It is priced for each person, which means accounts and billing for a team.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Promo.com’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Promo.com?
Promo.com makes video ads and social videos from templates, stock footage and licensed music. Its PromoAI plans add AI-generated videos and a social media planner with scheduling. ActiveCast is a separate Promo product sold on its own plans.
Worth knowing
- Prices here are for PromoAI. ActiveCast is a separate product with separate plans.
- The Basic plan includes no PromoAI videos.
- Unused PromoAI videos do not carry into the next billing cycle, except on an upgrade.
- The page offers a 7-day money-back guarantee if no videos were downloaded, published or scheduled.
Key features
- PromoAI videos
- Generates videos from a brief; counts per plan (none on Basic).
- Templates
- Ready-made video templates for social, ads and industries.
- Stock footage and music
- Getty Images clips and licensed music tracks, with monthly clip allowances.
- Social planner
- A calendar with scheduling and publishing for PromoAI videos.
- Brand kits
- Store logos, fonts and colors; the number of brands grows by plan.
- Resale rights
- White label sharing and resale rights on Pro and Business.
Promo.com pricing
As of Nov 12, 2026, Promo.com is a paid product, starting at $29 per user / month, billed annually ($59 billed monthly).
- Starts at
- $29 per user / month, billed annually ($59 billed monthly)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Basic | $29per user / month, billed annually ($59 billed monthly) | No PromoAI videos; 120 Getty Images clips, 2 GB upload storage, 1 brand and 200 music tracks. $348 billed yearly. |
| Standard | $59per user / month, billed annually ($119 billed monthly) | 360 PromoAI videos, 3,600 Getty clips, 10 GB storage, 3 brands. $708 billed yearly. |
| Pro | $199per user / month, billed annually ($399 billed monthly) | 3,600 PromoAI videos, 50 GB storage, 10 brands, white label and resale rights. $2,388 billed yearly. |
| Business | Custom | Unlimited PromoAI videos, clips, storage and brands; sold through sales. |
Read from promo.com on Nov 12, 2026. Prices change, so confirm with Promo.com before you buy.
Ways to pay less
- Annual discountSave 50% with annual billing
The pricing page labels the annual toggle Save 50%, with the monthly price crossed out against the lower annual one.
Stated on promo.com - NonprofitNonprofit discount
The FAQ says eligible nonprofits get discounted rates; no figure is given.
Stated on promo.com
Works with
Promo.com alternatives
- Promo.com vs Biteable
Free trial · from $15/mo
- Promo.com vs Lumen5
Free plan · from $19/mo
- Promo.com vs Renderforest
Free plan · from $8/mo
- Promo.com vs Wave.video
Free plan · from $16/mo
- Promo.com vs FlexClip
Free plan · from $11.99/mo
Common questions
Does Promo.com have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Promo.com is listed for Web, iOS and Android.
Does Promo.com have a macOS app?
No macOS app was listed when its pages were read on Nov 12, 2026. Promo.com is listed for Web, iOS and Android.
Is Promo.com open source?
Promo.com is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.