The Promo.com Insider’s Guide
Everything we know about Promo.com in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Promo.com
The Insider’s Guide
Marketing video maker with templates and AI-made videos
Every plan, grade, refund rule and rival among screen recording and video tools, read from Promo.com’s own pages.
Made by Promo AI Marketing Ltd. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Promo.com’s own pages, its app-store listings and our grades. Every fact in it is on Promo.com’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 84 other screen recording and video tools we grade
Promo.com makes video ads and social videos from templates, stock footage and licensed music. Its PromoAI plans add AI-generated videos and a social media planner with scheduling. ActiveCast is a separate Promo product sold on its own plans.
To get you started, here are 8 things to know about Promo.com, taken from its own pages and our grades.
It's a web app where the work is building the video, which means a learning curve.
- 1
Best for template-based video ads for social
Promo.com makes video ads from templates, stock clips and licensed music.
- 2
Paid plans start at $29 a month for each person
As its pricing page puts it: $29 per user / month, billed annually ($59 billed monthly).
- 3
It runs on 3 platforms
Web, iOS and Android.
- 4
PromoAI videos
Generates videos from a brief; counts per plan (none on Basic).
- 5
Templates
Ready-made video templates for social, ads and industries.
- 6
Stock footage and music
Getty Images clips and licensed music tracks, with monthly clip allowances.
- 7
A 1.6 GPA, above 0 of 84
That is against the other screen recording and video tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Promo.com you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
Promo.com at a glance
- Pricing
- Paid, from $29 per user / month, billed annually ($59 billed monthly)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- Promo AI Marketing Ltd.
- Category
- Screen Recording & Video
- Our grade
- 1.6 GPA, weak
The report card
Best for template-based video ads for social
Promo.com makes video ads from templates, stock clips and licensed music. But the cheapest plan has no AI-made videos at all, the plan that does costs $59 a user a month on yearly billing, and the tool is web and phone only.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $29 a user a month on yearly billing ($59 monthly) for Basic, which has no PromoAI videos. The plan with 360 of them is Standard at $59, and the category's dearest tenth starts at $39. |
| Free plan and trial | F | No free plan and no trial. A 7-day money-back guarantee only applies if you haven't downloaded, published or scheduled a video. |
| Features | C | Templates, Getty clips, music, brand kits and a social planner, but Basic has no PromoAI videos and unused ones don't carry over. |
| Ease of use | C | No store rating on record. It's a web app where the work is building the video, which means a learning curve. |
| Platforms and integrations | B | Web, iOS and Android, with Facebook, Instagram and YouTube publishing. No desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Promo.com is for
- Fits if you make social video ads for a small business from templates
- Works for agencies that want white label sharing, which starts on Pro
Who it is not for
- Skip it if you want AI-made videos on the cheapest plan, because Basic has none
- Pricey if you need more than a few videos: Standard is $59 and Pro is $199 a user a month on yearly billing
- Not for you if you want to try before paying, as there's no free plan or trial
- Watch out: unused PromoAI videos don't roll over, and Promo's other product ActiveCast is sold on separate plans
Good to know
Good for
- Small businesses making social video ads from templates
- Marketers who want stock footage and music licensed in one place
- Agencies that need white label sharing
Worth knowing
- Prices here are for PromoAI. ActiveCast is a separate product with separate plans.
- The Basic plan includes no PromoAI videos.
- Unused PromoAI videos do not carry into the next billing cycle, except on an upgrade.
- The page offers a 7-day money-back guarantee if no videos were downloaded, published or scheduled.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start, for each person
Promo.com is a paid product, starting at $29 per user / month, billed annually ($59 billed monthly).
Basic
$29
per user / month, billed annually ($59 billed monthly)
No PromoAI videos; 120 Getty Images clips, 2 GB upload storage, 1 brand and 200 music tracks. $348 billed yearly.
Standard
$59
per user / month, billed annually ($119 billed monthly)
360 PromoAI videos, 3,600 Getty clips, 10 GB storage, 3 brands. $708 billed yearly.
Pro
$199
per user / month, billed annually ($399 billed monthly)
3,600 PromoAI videos, 50 GB storage, 10 brands, white label and resale rights. $2,388 billed yearly.
Business
Custom
Unlimited PromoAI videos, clips, storage and brands; sold through sales.
Read from promo.com on Nov 12, 2026.
Ways to pay less
Annual discount
Save 50% with annual billing
The pricing page labels the annual toggle Save 50%, with the monthly price crossed out against the lower annual one.
Stated on promo.comNonprofit
Nonprofit discount
The FAQ says eligible nonprofits get discounted rates; no figure is given.
Stated on promo.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Marketing video maker with templates and AI-made videos. Here is what it does, as its own site describes it, and what it covers: AI features, templates, video editing, video generation.
Templates, Getty clips, music, brand kits and a social planner, but Basic has no PromoAI videos and unused ones don't carry over.
- PromoAI videos
- Generates videos from a brief; counts per plan (none on Basic).
- Templates
- Ready-made video templates for social, ads and industries.
- Stock footage and music
- Getty Images clips and licensed music tracks, with monthly clip allowances.
- Social planner
- A calendar with scheduling and publishing for PromoAI videos.
- Brand kits
- Store logos, fonts and colors; the number of brands grows by plan.
- Resale rights
- White label sharing and resale rights on Pro and Business.
Where it runs
- Web
- iOS
- Android
What it works with
- YouTube
Promo.com is made by Promo AI Marketing Ltd.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/84
Other screen recording and video tools it is graded above
Promo.com's GPA of 1.6 is higher than 0 of the 84 other screen recording and video tools we grade, and level with 2.
It stands best on platforms and integrations (B, above 31 of 84) and worst on free plan and trial (F, above 0).
Its paid plans start at $29 a month for each person, against a middle price of $12 for the category: 53 of the 62 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 29 tools score higher and cost less.
Each grade against the category
Every bar is all 85 screen recording and video tools we grade, cut by the letter each got. Promo.com’s own letter is outlined.
- DValue for moneyAbove 0 of 84
- FFree plan and trialAbove 0 of 84
- CFeaturesAbove 0 of 84
- CEase of useAbove 1 of 84
- BPlatforms and integrationsAbove 31 of 84
Price against what you get
Each dot is one of 71 screen recording and video tools. Further left costs less; higher up scores better on features, ease of use and platforms. Promo.com is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Promo.com you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 82 of the 84 other screen recording and video tools grade higher. It costs $348 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- A video editor.
- A video model, which you can rent by the second but not make.
- A real app for iOS and Android. Something home-made would be a web page.
- It is priced for each person, which means accounts and billing for a team.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Promo.com’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Biteable, Lumen5, Renderforest, Wave.video and FlexClip
The 5 tools Promo.com is most often weighed against, with where each one differs from it.
- 2.0GPA
Biteable
Free trial · from $15/mo
Template-based online video maker for work videos.
- Only Promo.com lists iOS and Android apps.
- Promo.com also covers video generation.
- Biteable also covers screen recording and text to speech.
- 2.0GPA
Lumen5
Free plan · from $19/mo
Turn blog posts, scripts and ideas into videos with AI.
- Lumen5 has a free plan. Promo.com does not.
- Only Promo.com lists iOS and Android apps.
- Lumen5 also covers text to speech and voice cloning.
- 2.0GPA
Renderforest
Free plan · from $8/mo
AI video, image, audio and website maker with templates.
- Renderforest has a free plan. Promo.com does not.
- Only Promo.com lists iOS and Android apps.
- Promo.com also covers templates.
- 2.0GPA
Wave.video
Free plan · from $16/mo
Video editor, hosting and live streaming in one browser tool.
- Wave.video has a free plan. Promo.com does not.
- Only Promo.com lists iOS and Android apps.
- Promo.com also covers video generation.
- 2.0GPA
FlexClip
Free plan · from $11.99/mo
Online video maker and editor with templates and AI tools.
- FlexClip has a free plan. Promo.com does not.
- Only Promo.com lists iOS and Android apps.
- Promo.com also covers video generation.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Promo.com free?
No. Promo.com is a paid product, starting at $29 per user / month, billed annually ($59 billed monthly).
How much does Promo.com cost?
Promo.com lists 4 plans. Basic: $29 per user / month, billed annually ($59 billed monthly).
What platforms does Promo.com work on?
Promo.com is available on Web, iOS and Android.
Does Promo.com offer any discounts?
Promo.com publicly lists the following: Save 50% with annual billing; Nonprofit discount.
Does Promo.com have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Promo.com is listed for Web, iOS and Android.
Does Promo.com have a macOS app?
No macOS app was listed when its pages were read on Nov 12, 2026. Promo.com is listed for Web, iOS and Android.
Is Promo.com open source?
Promo.com is not described as open source on its own site, as read on Nov 12, 2026.
What does Promo.com integrate with?
Promo.com's listing names Facebook, Instagram and YouTube. A listing names up to eight integrations, so it may connect to more.
Who makes Promo.com?
Promo.com is made by Promo AI Marketing Ltd.
What are the alternatives to Promo.com?
The closest alternatives to Promo.com in our directory are Biteable, Lumen5, Renderforest, Wave.video and FlexClip.
How does Promo.com compare with other screen recording and video tools?
Promo.com's GPA of 1.6 is higher than 0 of the 84 other screen recording and video tools we grade, and level with 2.
Is Promo.com good value for money?
ToolGPA grades Promo.com D for value for money. Its paid plans start at $29 a month for each person, against a middle price of $12 for the category: 53 of the 62 others that charge start lower.
Could I make my own version of Promo.com?
To replace Promo.com you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
Where this guide comes from
The prices, plans, platforms and features were read from Promo.com’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Promo.com's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Promo AI Marketing Ltd. Prices change, so check promo.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Promo.com, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/promocom
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Promo.com: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/promocom
Know someone choosing between screen recording and video tools?
Send them this guide: toolgpa.com/tools/promocom/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded screen recording and video tools after Promo.com, each with an Insider's Guide of its own.
- Screen Recording & Video Insider's GuideEvery one of the 85 screen recording and video tools we grade, compared
- DaVinci Resolve Insider's GuideVideo editing, color, effects and audio post-production in one app3.4 GPA
- Zencastr Insider's GuideFree podcast recording, chat-based editing and hosting in one app3.4 GPA
- Cap Insider's GuideOpen-source screen recorder with instant share links and an editor3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Promo.com’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Promo.com is a trademark of its owner, and this guide is not made, paid for or approved by Promo AI Marketing Ltd. Prices and plans change: check promo.com before you buy.