Biteable vs Promo.com (2026): which should you pick?
As of Nov 12, 2026, Biteable grades higher than Promo.com: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Biteable grades higher on value for money and the free plan. Promo.com grades higher on platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Biteable
Template-based online video maker for work videos
Which one is for you
Pick Biteable if
- Fits if you make short promo or training videos from templates
- Works for one person who wants stock clips and captions in one place
Look elsewhere if
- Skip it if you want a free plan, because there's only the 7-day trial
- Tight if you want 4K, captions or translation, which are Premium at $49
- Pricey if you pay monthly, at $29 against $15 yearly
- Watch out: avatar clips cap at 20 a month on Pro and 40 on Premium
- Not for you if you need a phone or desktop app, since it's web only
Pick Promo.com if
- Fits if you make social video ads for a small business from templates
- Works for agencies that want white label sharing, which starts on Pro
Look elsewhere if
- Skip it if you want AI-made videos on the cheapest plan, because Basic has none
- Pricey if you need more than a few videos: Standard is $59 and Pro is $199 a user a month on yearly billing
- Not for you if you want to try before paying, as there's no free plan or trial
- Watch out: unused PromoAI videos don't roll over, and Promo's other product ActiveCast is sold on separate plans
How we grade them
| 2.0GPABiteableFair | 1.6GPAPromo.comWeak | |
|---|---|---|
| Value for money | C$15 a month billed yearly for one user ($29 monthly), above the category's $12.99 middle but under $20. | D$29 a user a month on yearly billing ($59 monthly) for Basic, which has no PromoAI videos. The plan with 360 of them is Standard at $59, and the category's dearest tenth starts at $39. |
| Free plan and trial | CA 7-day trial of Pro and Premium with no card, and no free plan after it. | FNo free plan and no trial. A 7-day money-back guarantee only applies if you haven't downloaded, published or scheduled a video. |
| Features | CTemplates, stock, an AI builder, recording, brand profiles and analytics. The listing shows gaps: avatar clips are capped at 20 a month, and captions, translation and 4K need Premium. | CTemplates, Getty clips, music, brand kits and a social planner, but Basic has no PromoAI videos and unused ones don't carry over. |
| Ease of use | CNo store rating on record, and the work is building the video itself. | CNo store rating on record. It's a web app where the work is building the video, which means a learning curve. |
| Platforms and integrations | CWeb only, with no integrations on record. | BWeb, iOS and Android, with Facebook, Instagram and YouTube publishing. No desktop app. |
| Best for | quick template-based videos in a browser | template-based video ads for social |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Biteable and Promo.com. How we grade
Price against what you get
Biteable starts at $15 a month and scores 2.0 out of 4 on features, ease of use and platforms. Promo.com starts at $29 a month for each person and scores 2.3.
Promo.com scores higher, and starts $14 a month higher: the question is whether the extra is worth that to you. Of the other screen recording and video tools on the chart, 38 score higher than Biteable for less, and 29 score higher than Promo.com for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Biteable also covers screen recording and text to speech.
- Promo.com also covers video generation.
At a glance
| Biteable | Promo.com | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $15 per month for 1 user, billed yearly ($29 billed monthly) | $29 per user / month, billed annually ($59 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial of Pro and Premium features, no card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Biteable | Promo AI Marketing Ltd. |
| Price read from | biteable.com | promo.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Biteable
- There is no free plan; the 7-day trial is the only free option and covers Pro and Premium features.
- Pro covers one user. Premium includes three users, and more can be added, but the page does not show a price per extra user.
- Avatar clips are capped at 20 a month on Pro and 40 on Premium.
- 4K export, captions, translation and custom fonts need Premium.
Promo.com
- Prices here are for PromoAI. ActiveCast is a separate product with separate plans.
- The Basic plan includes no PromoAI videos.
- Unused PromoAI videos do not carry into the next billing cycle, except on an upgrade.
- The page offers a 7-day money-back guarantee if no videos were downloaded, published or scheduled.
Key features
Biteable
- Templates and stock
- Thousands of customizable templates plus millions of stock clips and animations and royalty-free music.
- AI video builder
- An AI builder is included on every plan, alongside AI avatar clips capped at 20 or 40 a month.
- Recording
- Unlimited screen and video recordings, and a way to invite anyone to record themselves or their screen.
- Brand profiles
- Save a brand and apply it automatically to videos; Premium and Business save up to 20 profiles and custom fonts.
- Voice, captions and translation
- Premium adds AI text-to-speech voiceovers, automatic closed captions and AI text translation to any language.
- Video analytics
- Pro and higher plans include analytics on how published videos are watched.
Promo.com
- PromoAI videos
- Generates videos from a brief; counts per plan (none on Basic).
- Templates
- Ready-made video templates for social, ads and industries.
- Stock footage and music
- Getty Images clips and licensed music tracks, with monthly clip allowances.
- Social planner
- A calendar with scheduling and publishing for PromoAI videos.
- Brand kits
- Store logos, fonts and colors; the number of brands grows by plan.
- Resale rights
- White label sharing and resale rights on Pro and Business.
Plans
Biteable
Pro$15
per month for 1 user, billed yearly ($29 billed monthly)
Unlimited HD exports, 20 AI avatar clips a month, stock clips, one brand profile and video analytics.
Premium$49
per month for up to 3 users, billed yearly ($99 billed monthly)
4K exports, 40 avatar clips, 40+ AI voices, translation, captions, custom fonts and videos up to 20 minutes.
BusinessCustom
Unlimited publishers, enforceable SSO, priority support and invoice billing. Sold through sales.
Promo.com
Basic$29
per user / month, billed annually ($59 billed monthly)
No PromoAI videos; 120 Getty Images clips, 2 GB upload storage, 1 brand and 200 music tracks. $348 billed yearly.
Standard$59
per user / month, billed annually ($119 billed monthly)
360 PromoAI videos, 3,600 Getty clips, 10 GB storage, 3 brands. $708 billed yearly.
Pro$199
per user / month, billed annually ($399 billed monthly)
3,600 PromoAI videos, 50 GB storage, 10 brands, white label and resale rights. $2,388 billed yearly.
BusinessCustom
Unlimited PromoAI videos, clips, storage and brands; sold through sales.
Ways to pay less
Biteable
- Annual discount
Save up to 50% on yearly plans
Biteable's pricing FAQ says taking an annual plan saves up to 50% compared with monthly billing.
- Education
Reduced-price education plan
Teachers and students at approved institutions can apply for an Education plan at reduced prices through an online form.
Promo.com
- Annual discount
Save 50% with annual billing
The pricing page labels the annual toggle Save 50%, with the monthly price crossed out against the lower annual one.
- Nonprofit
Nonprofit discount
The FAQ says eligible nonprofits get discounted rates; no figure is given.
Common questions
Which is cheaper, Biteable or Promo.com?
As of Nov 12, 2026, Biteable starts at $15 per month for 1 user, billed yearly ($29 billed monthly), and Promo.com starts at $29 per user / month, billed annually ($59 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Biteable or Promo.com?
As of Nov 12, 2026, neither Biteable nor Promo.com has a free plan. Biteable has a free trial.
Which platforms do Biteable and Promo.com run on?
As of Nov 12, 2026, only Promo.com lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.