Promo.com vs Wave.video (2026): which should you pick?
As of Nov 12, 2026, Wave.video grades higher than Promo.com: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Promo.com grades higher on platforms. Wave.video grades higher on value for money and the free plan. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Wave.video
Video editor, hosting and live streaming in one browser tool
Which one is for you
Pick Promo.com if
- Fits if you make social video ads for a small business from templates
- Works for agencies that want white label sharing, which starts on Pro
Look elsewhere if
- Skip it if you want AI-made videos on the cheapest plan, because Basic has none
- Pricey if you need more than a few videos: Standard is $59 and Pro is $199 a user a month on yearly billing
- Not for you if you want to try before paying, as there's no free plan or trial
- Watch out: unused PromoAI videos don't roll over, and Promo's other product ActiveCast is sold on separate plans
Pick Wave.video if
- Fits if you want editing, live streaming and video hosting under one login
- Works for people who'll test the editor on the free plan first
Look elsewhere if
- Tight if you stay free: watermarked exports and the FAQ says MP4 downloads need a paid plan
- Skip it if you need separate team logins, as the FAQ describes shared credentials
- Watch out: extra hosted embeds on Business cost 20 cents each a month past 200
- Watch out: captioning past 200 minutes costs 5 cents a minute, and the pages disagree on Business storage (500 GB or 200 GB)
- Not for you if you want a desktop or phone app, as it's web only
How we grade them
| 1.6GPAPromo.comWeak | 2.0GPAWave.videoFair | |
|---|---|---|
| Value for money | D$29 a user a month on yearly billing ($59 monthly) for Basic, which has no PromoAI videos. The plan with 360 of them is Standard at $59, and the category's dearest tenth starts at $39. | CStreamer is $16 a month on yearly billing ($20 monthly), above the category's middle of $12.99. Business is $48. |
| Free plan and trial | FNo free plan and no trial. A 7-day money-back guarantee only applies if you haven't downloaded, published or scheduled a video. | CA free plan with a basic editor, live streaming with a watermark, 5 hosted embeds and 10 GB of storage. Downloading MP4s needs a paid plan. |
| Features | CTemplates, Getty clips, music, brand kits and a social planner, but Basic has no PromoAI videos and unused ones don't carry over. | CEditor, stock library, streaming, hosting, captions and webinars, but teams share one login and the pages disagree about Business storage. |
| Ease of use | CNo store rating on record. It's a web app where the work is building the video, which means a learning curve. | CNo store rating on record. A web app where you build each video yourself. |
| Platforms and integrations | BWeb, iOS and Android, with Facebook, Instagram and YouTube publishing. No desktop app. | CWeb only. No integrations are listed in the pages read. |
| Best for | template-based video ads for social | video, live streaming and hosting in one place |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Promo.com and Wave.video. How we grade
Price against what you get
Promo.com starts at $29 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Wave.video starts at $16 a month and scores 2.0.
Promo.com scores higher, and starts $13 a month higher: the question is whether the extra is worth that to you. Of the other screen recording and video tools on the chart, 29 score higher than Promo.com for less, and 39 score higher than Wave.video for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Promo.com also covers video generation.
- Wave.video also covers text to speech, webinars and multistreaming.
At a glance
| Promo.com | Wave.video | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $29 per user / month, billed annually ($59 billed monthly) | $16 per month, billed annually ($20 billed monthly) |
| Free plan | None | Basic editor and live streaming with a watermark, 5 hosted-video embeds, 10 GB storage. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Promo AI Marketing Ltd. | Animatron Inc. |
| Price read from | promo.com | wave.video |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Promo.com
- Prices here are for PromoAI. ActiveCast is a separate product with separate plans.
- The Basic plan includes no PromoAI videos.
- Unused PromoAI videos do not carry into the next billing cycle, except on an upgrade.
- The page offers a 7-day money-back guarantee if no videos were downloaded, published or scheduled.
Wave.video
- Free exports carry a Wave.video watermark; the FAQ says downloading MP4 files needs a paid plan.
- Teams share a login; the FAQ describes multiple user logins as shared credentials.
- Extra hosted embeds on Business cost 20 cents each a month past 200, and captioning past 200 minutes costs 5 cents a minute.
- Pages disagree on Business storage (500 GB in the plan table, 200 GB in the FAQ).
Key features
Promo.com
- PromoAI videos
- Generates videos from a brief; counts per plan (none on Basic).
- Templates
- Ready-made video templates for social, ads and industries.
- Stock footage and music
- Getty Images clips and licensed music tracks, with monthly clip allowances.
- Social planner
- A calendar with scheduling and publishing for PromoAI videos.
- Brand kits
- Store logos, fonts and colors; the number of brands grows by plan.
- Resale rights
- White label sharing and resale rights on Pro and Business.
Wave.video
- Video editor
- Browser editor with templates, layouts, an advanced text editor and a thumbnail maker; editing length and resolution rise by plan.
- Stock library
- Plans include a stock library of clips, images and soundtracks; the page cites 2M assets on lower plans and 200M on higher ones.
- Live streaming
- Streams to several channels with guests, scenes, shared presentations and pre-recorded video streaming on paid plans.
- Video hosting
- Host and embed videos with customization; each plan sets embeds, monthly traffic and storage.
- Captions and voice
- Creator and Business add styled captions and subtitles, image background removal and text to speech.
- Webinars and recording
- Paid streaming plans include webinars and recording with pause and resume, up to 4 or 12 hours.
Plans
Promo.com
Basic$29
per user / month, billed annually ($59 billed monthly)
No PromoAI videos; 120 Getty Images clips, 2 GB upload storage, 1 brand and 200 music tracks. $348 billed yearly.
Standard$59
per user / month, billed annually ($119 billed monthly)
360 PromoAI videos, 3,600 Getty clips, 10 GB storage, 3 brands. $708 billed yearly.
Pro$199
per user / month, billed annually ($399 billed monthly)
3,600 PromoAI videos, 50 GB storage, 10 brands, white label and resale rights. $2,388 billed yearly.
BusinessCustom
Unlimited PromoAI videos, clips, storage and brands; sold through sales.
Wave.video
Free$0
Basic editor and streaming with a watermark, 2 channels, 6 guests, up to 1 hour a stream.
Streamer$16
per month, billed annually ($20 billed monthly)
Videos up to 5 minutes, 5 channels, 10 guests, streams up to 4 hours at 1080p, webinars.
Creator$24
per month, billed annually ($30 billed monthly)
Edits up to 30 minutes, captions, background removal, text to speech, 20 embeds, 30 GB storage.
Business$48
per month, billed annually ($60 billed monthly)
Edits up to 2 hours at 60fps, 10 channels, 12 guests, 12-hour streams, 200 embeds, shared login.
Ways to pay less
Promo.com
- Annual discount
Save 50% with annual billing
The pricing page labels the annual toggle Save 50%, with the monthly price crossed out against the lower annual one.
- Nonprofit
Nonprofit discount
The FAQ says eligible nonprofits get discounted rates; no figure is given.
Wave.video
- Annual discount
Annual billing is 20% cheaper
Wave.video's pricing page labels its annual toggle as 20% off, with monthly prices shown at a higher rate.
Common questions
Which is cheaper, Promo.com or Wave.video?
As of Nov 12, 2026, Promo.com starts at $29 per user / month, billed annually ($59 billed monthly), and Wave.video starts at $16 per month, billed annually ($20 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Promo.com or Wave.video?
As of Nov 12, 2026, only Wave.video has a free plan. Promo.com does not.
Which platforms do Promo.com and Wave.video run on?
As of Nov 12, 2026, only Promo.com lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.