Submagic review (2026): is it worth $12 a month per member, billed yearly?
AI editor that adds captions, B-roll and cuts to short videos
Black Friday: is there a Submagic sale?
Submagic report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for AI captions for short videos
Submagic adds captions to short videos and cuts long ones into clips, from $12 a member a month on yearly billing. Each plan caps your video length and monthly credits, and 4K export needs the top plan.
Who Submagic is for
- Fits if you post short vertical videos and want captions added automatically
- Works for people who'll send clips straight to TikTok, Instagram or YouTube
Who Submagic is not for
- Skip it if your videos run past 2 minutes on Starter: the caps are 2, 5 and 30 minutes by plan
- Tight if you make many videos, as every plan limits videos a month through credits
- Pricey if you need 4K, which is Business only at $41 a member a month
- Watch out: API credit packs are extra, from $57 a month for 250 minutes
- Not for you if you want to know the trial length up front, as it isn't stated
Why Submagic gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyStarter is $12 a member a month on yearly billing ($19 monthly), under the category's middle of $12.99 and well above its cheapest quarter, which ends at $7.
- CFree plan and trialThe pricing page says no credit card is needed to start, but it doesn't state how long the trial lasts. No free plan.
- CFeaturesCaptions, Magic Clips, clean-up tools, b-roll and publishing, but video length stops at 2 minutes on Starter and 4K needs Business.
- CEase of useNo store rating on record. It has accounts to connect and credits to count.
- BPlatforms and integrationsWeb, iOS and Android, with Zapier, Make, n8n and posting to YouTube, TikTok and Instagram. No desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Submagic's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/submagic#review"><img src="https://toolgpa.com/badge/submagic.svg" alt="Submagic: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Submagic stands among screen recording and video tools
Submagic's GPA of 2.2 is higher than 19 of the 84 other screen recording and video tools we grade, and level with 16.
It stands best on platforms and integrations (B, above 31 of 84) and worst on features (C, above 0).
Its paid plans start at $12 a month for each person, against a middle price of $12 for the category: 30 of the 62 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 17 tools score higher and cost less.
Each grade against the category
Every bar is all 85 screen recording and video tools we grade, cut by the letter each got. Submagic’s own letter is outlined.
- CValue for moneyAbove 15 of 84, level with 40
- CFree plan and trialAbove 13 of 84, level with 52
- CFeaturesAbove 0 of 84, level with 48
- CEase of useAbove 1 of 84, level with 49
- BPlatforms and integrationsAbove 31 of 84, level with 48
Price against what you get
Each dot is one of 71 screen recording and video tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Submagic, or make your own?
Keep it
To replace Submagic you would be making a video editor. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 49 of the 84 other screen recording and video tools grade higher. It costs $144 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- A video editor.
- Speech turned into text you can trust.
- A real app for iOS and Android. Something home-made would be a web page.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, Zapier, Make and n8n among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Submagic’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Submagic?
Submagic is an AI video editor aimed at short-form content. It generates captions in styled templates, trims silences and bad takes, adds B-roll, zooms and sound, and can turn a long video into shorter Magic Clips. Finished videos can be scheduled to social platforms from the editor.
Worth knowing
- Plans are priced per member, and each tier caps videos per month through credits.
- Video length is capped at 2, 5 and 30 minutes on Starter, Pro and Business.
- 4K export needs Business; Starter exports 1080p at 30 FPS.
- API credit packs are extra, from $57 a month for 250 minutes.
Key features
- AI captions
- Auto-generated captions in 118 languages with styled templates, plus text-based trimming of the transcript.
- Magic Clips
- Repurposes a long video into several shorts by pulling out key moments.
- AI clean-up tools
- Removes silences and bad takes, cleans audio, adds zooms and writes hook titles, with some of these limited to Pro and above.
- B-roll and sound
- Inserts B-roll, music and sound effects; Storyblocks footage and audio start at the Pro plan.
- Publishing
- Schedule and publish finished videos to social platforms from the editor, with analytics on Pro and above.
- API and automation
- A video editing API and connections through Zapier, Make and n8n; API minutes are included by plan (10 to 100 a month).
Submagic pricing
As of Nov 12, 2026, Submagic is a paid product with a free trial, starting at $12 per member / month, billed yearly ($19 billed monthly).
- Starts at
- $12 per member / month, billed yearly ($19 billed monthly)
- Free plan
- None
- Free trial
- Pricing page says no credit card is required to start; trial length is not stated
| Plan | Price | What you get |
|---|---|---|
| Starter | $12per member / month, billed yearly ($19 billed monthly) | 45 credits per member (15 videos or 5 Magic Clips), 2-minute videos, 1080p at 30 FPS, no watermark. |
| Pro | $23per member / month, billed yearly | 120 credits per member (40 videos or 15 Magic Clips), 5-minute videos, Brand Kit, auto zooms and silence removal. Yearly saving shown: $192. |
| Business | $41per member / month, billed yearly | 300 credits per member (100 videos or 37 Magic Clips), 30-minute videos, 4K at 60 FPS and 30 custom templates. Yearly saving shown: $336. |
| Custom | Custom | Sold through sales, with custom video, member and API limits, SSO and a dedicated customer success contact. |
Read from submagic.co on Nov 12, 2026. Prices change, so confirm with Submagic before you buy.
Ways to pay less
- Annual discountSave up to 41% with yearly billing
The pricing page lists yearly savings of $84 on Starter, $192 on Pro and $336 on Business compared with monthly billing.
Stated on submagic.co
Works with
Submagic alternatives
- Submagic vs Vizard
Free plan · from $14.50/mo
- Submagic vs OpusClip
Free plan · from $14.50/mo
- Submagic vs Captions
Free plan · from $4.99/mo
- Submagic vs VEED
Free plan · from $25/mo
- Submagic vs CapCut
Free plan · from $9.99/mo
Common questions
Does Submagic have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Submagic is listed for Web, iOS and Android.
Does Submagic have a macOS app?
No macOS app was listed when its pages were read on Nov 12, 2026. Submagic is listed for Web, iOS and Android.
Is Submagic open source?
Submagic is not described as open source on its own site, as read on Nov 12, 2026.
Does Submagic have an API?
Yes. Submagic offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.