Hippo Video vs Loom (2026): which should you pick?
As of Nov 13, 2026, we pick Loom: it is second in our ranking of screen recording and video tools, and it grades higher too, 2.8 against 2.2.
Checked Oct 4, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
Loom grades higher on value for money and ease of use. They get the same grade on the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Hippo Video
Video messaging and AI video creation aimed at sales teams
Loom
Screen and camera recorder for shareable video messages
Which one is for you
Pick Hippo Video if
- Fits if you send personalized videos to prospects and want them tracked
- Works for teams that also want AI avatar videos from text
Look elsewhere if
- Pricey if you want the real allowances, which start at Teams, $60 a user
- Tight if you stay free, with 2 video flows and 50 personalized videos
- Watch out: the avatar line costs extra, $5 a video on its Free and Starter plans
- Watch out: Enterprise needs 10 seats at $80 each
- Not for you if you need single sign-on, which is Enterprise only
Pick Loom if
- Fits if your team would rather watch a two-minute walkthrough than sit in a call
- Works for teams in Jira and Confluence that want video tied into them
Look elsewhere if
- Tight if you're staying free and explain things at length, as screen recordings stop at 5 minutes and 720p
- Not for you if you want a real timeline, because editing here is trimming and stitching
- Pricey if you want the summaries and chapters, since those need Business + AI at $24 per user a month
- Watch out: after the 14-day trial the workspace drops to Starter, which caps at 25 videos per person
- Skip it if you're on Linux, or need SSO without an annual Enterprise contract
How we grade them
| 2.2GPAHippo VideoFair | 2.8GPALoomGood | |
|---|---|---|
| Value for money | DPro is $20 a user a month yearly, but it adds only virtual backgrounds and interactive videos; the flows and AI allowances start at Teams, $60, three times the category's $20 dearer-quarter start. | CBusiness is $18 per user a month billed monthly, which is the top of the normal band for video tools here against a middle of $10. Annual billing saves up to 17%. The AI summaries sit a tier higher again at $24. |
| Free plan and trial | CA free plan with 2 video flows, 10 minutes of captions and 5 AI Editor videos, plus a 7-day trial of Teams. | CStarter is free and includes transcriptions in 50+ languages, but it stops at 25 videos per person, 5-minute screen recordings and 720p. Those are caps you reach, not caps you forget about. |
| Features | CRecording, personalized videos, flows, sales pages and captions. Single sign-on and roles are Enterprise only, and text-to-video is a separate product. | CIt does the record-and-send job fully: capture, transcripts, captions, comments, reactions, viewer insights. But that's a smaller job than an editor's, and Loom's own listing calls its editing basic, trimming and stitching with a few overlays. |
| Ease of use | CNo store rating on record, and you set up flows, sales pages and integrations. | A4.81 from 19,101 App Store ratings. Record from the desktop app, the Chrome extension or your phone and what comes out is a link, with nothing for the viewer to install. |
| Platforms and integrations | AWeb, Mac, Windows, iPhone and Android, with Gmail, Outlook, LinkedIn, HubSpot, Salesforce and Gong. | AMac, Windows, iPhone, Android and a Chrome extension, with ties to Jira, Confluence, Slack, Google Workspace, Salesforce and Figma. Only the lack of a Linux app spoils it. |
| Best for | personalized sales videos with AI avatars | quick screen recordings you share as a link |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hippo Video and Loom. How we grade
Price against what you get
Hippo Video starts at $20 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. Loom starts at $18 a month for each person and scores 3.3.
Loom scores higher and starts $2 a month lower. Of the other screen recording and video tools on the chart, 10 score higher than Hippo Video for less, and none scores higher than Loom for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hippo Video also covers video generation.
- Loom also covers transcription and screenshots.
At a glance
| Hippo Video | Loom | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $20 per user / month, billed annually ($30 billed monthly) | $18 per user / month, billed monthly |
| Free plan | 2 video flows, 10 minutes of closed captions, 5 AI Editor videos, 2 sales page templates and 50 automated personalized videos. | Starter plan: up to 25 videos per person, 5-minute screen recordings, 720p quality, unlimited meeting length, transcriptions in 50+ languages and up to 50 members. |
| Free trial | 7-day free trial on the Teams plan | 14-day free trial of Business + AI; the workspace drops to the free Starter plan afterwards |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Hippo Video | Atlassian |
| Price read from | hippovideo.io | loom.com |
| Checked | Nov 12, 2026 | Oct 4, 2026 |
Worth knowing
Hippo Video
- Prices are per user, and Enterprise has a 10-seat minimum.
- The text-to-video line is priced separately: Starter at $24 per user / month billed annually ($29 monthly), Creator at $69 ($89 monthly), and a custom Enterprise plan.
- In the text-to-video line, the Free and Starter plans charge $5 per video creation, and a custom avatar is a $1000 one-time add-on.
- Single sign-on and role-based access are limited to Enterprise.
Loom
- The free Starter plan is capped at 25 videos per person, 5-minute screen recordings and 720p quality.
- Auto-summaries, auto-chapters and filler-word removal need Business + AI or Enterprise.
- Business plans are billed per Creator, and Enterprise is sold on annual subscriptions only.
- No Linux app is listed; recording is offered on Mac, Windows, Chrome, iOS and Android.
Key features
Hippo Video
- Recording and editing
- Record and upload videos with a teleprompter, basic editing and a script-based AI editor, using mobile and desktop apps.
- Personalized videos
- Automated personalized videos with prospect names, images and text, or a prospect's website or LinkedIn background, in quantities that depend on the plan.
- Video flows and sales pages
- Pre-built video flows for different purposes and sales page templates for sharing videos with prospects.
- Text-to-video with AI avatars
- A separate product line turns text and documents into videos with AI avatars, with its own plans.
- Sales and email integrations
- Gmail, Outlook and LinkedIn on the Free plan, with integrations for sales platforms such as HubSpot, Salesloft and Gong listed on the site.
- Closed captions and chapters
- Closed captions are included in plan-based minute allowances, and AI-generated chapters are listed under Enterprise.
Loom
- Screen and camera recording
- Record the screen, the camera or both from the desktop app, the Chrome extension or the mobile apps, then share the video as a link.
- Basic editing
- Trim recordings, stitch clips together and add backgrounds, text, arrows and box overlays.
- Transcripts and captions
- Transcriptions and closed captions in more than 50 languages, included on the free Starter plan.
- Comments and viewer insights
- Viewers can respond with comments, emoji reactions and tasks, and creators can see who watched. Engagement insights and calls-to-action are paid features.
- Loom AI
- Business + AI and Enterprise add auto-summaries, auto-chapters and filler-word removal. An AI bug report feature fills in Jira work items from a recording.
- Meeting recordings
- Meetings can be recorded without a length limit, including on the Starter plan.
Plans
Hippo Video
Free$0
Video messaging with basic editing and analytics, a teleprompter, mobile and desktop apps, and Gmail, Outlook and LinkedIn integrations. No credit card needed.
Pro$20
per user / month, billed annually ($30 billed monthly)
Adds virtual backgrounds and interactive videos to the Free plan.
Teams$60
per user / month, billed annually ($75 billed monthly)
15+ video flows, 200 minutes of captions, 50 AI Editor videos, 15 sales page templates, 300 personalized videos and sales-platform integrations. 7-day trial.
Enterprise$80
per user / month, billed annually, minimum 10 seats
Everything in Teams plus unlimited flows, captions and AI Editor videos, 500 personalized videos, role-based access, single sign-on and an account manager.
Loom
Starter$0
Up to 25 videos per person, 5-minute screen recordings, 720p quality and up to 50 members.
Business$18
per user / month, billed monthly
Unlimited storage, recordings up to 6 hours, HD recording, custom branding, engagement insights and calls-to-action.
Business + AI$24
per user / month, billed monthly
Everything in Business plus Loom's AI features, including auto-summaries, auto-chapters and filler-word removal.
EnterpriseCustom
Annual contracts through sales with SSO, SCIM, custom data retention and advanced security controls.
Ways to pay less
Hippo Video
No public discounts listed.
Loom
- Annual discount
Save up to 17% with annual billing
Loom's pricing page says you can be billed monthly but save 17% if you pay annually.
- Education
Up to 75% off for education
Verified teachers, professors and students at accredited institutions can get up to 50% off premium plans for general academic use, or 75% off for classroom use.
Common questions
Which is cheaper, Hippo Video or Loom?
As of Nov 12, 2026, Loom is cheaper to start with: $18 a month for each person, against $20 a month for each person for Hippo Video. Hippo Video starts at $20 per user / month, billed annually ($30 billed monthly), and Loom starts at $18 per user / month, billed monthly.
Which has a free plan, Hippo Video or Loom?
As of Nov 12, 2026, both Hippo Video and Loom have a free plan.
Which platforms do Hippo Video and Loom run on?
As of Nov 12, 2026, only Hippo Video lists a web app and only Loom lists a browser extension. Both list macOS, Windows, iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.