The Innovid Insider’s Guide
Everything we know about Innovid in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Innovid
The Insider’s Guide
Ad serving, creative and measurement for omnichannel campaigns
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Innovid’s own pages.
Made by Innovid · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Innovid’s own pages, its app-store listings and our grades. Every fact in it is on Innovid’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 1 of the 72 other ad creative and reporting tools we grade
Innovid is an advertising platform for creating, delivering, measuring and optimizing ads across channels, including connected TV. Its modules cover ad authoring, dynamic and interactive ads, digital and social ad management, audience management, reach and frequency, outcomes and verification. It is part of Mediaocean and is sold to advertisers and publishers.
To get you started, here are 7 things to know about Innovid, taken from its own pages and our grades.
No price is published, the site routes you to a demo, and legacy and Flashtalking clients use separate sign-ins.
- 1
Best for ad serving and measurement for large campaigns
Innovid serves and measures ads across digital, social and TV, and has an AI layer called NIVO.
- 2
It runs on Web
Web.
- 3
Ad authoring and dynamic ads
Builds interactive and dynamic ads, including personalized versions of a creative.
- 4
Ad serving and management
Delivers campaigns across digital and social channels with independent ad serving.
- 5
Measurement
Covers reach and frequency across linear TV and CTV, outcomes such as web visits and sales, and verification.
- 6
A 1.6 GPA, above 1 of 72
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
The plain part of Innovid you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Innovid at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Innovid
- Category
- Ad Creative & Reporting
- Our grade
- 1.6 GPA, weak
The report card
Best for ad serving and measurement for large campaigns
Innovid serves and measures ads across digital, social and TV, and has an AI layer called NIVO. No price is published, the site routes you to a demo, and legacy and Flashtalking clients use separate sign-ins.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published, so we rate it at the ordinary grade. |
| Free plan and trial | F | No free plan and no trial; the site leads to a demo request. |
| Features | C | Ad authoring, ad serving, measurement across linear TV and CTV, audience and frequency tools and NIVO AI. Large in scope, with no gap named. |
| Ease of use | C | Enterprise ad serving takes configuration and onboarding. We found no store rating. |
| Platforms and integrations | C | Web only, with no integrations listed on its record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Innovid is for
- Fits if you run big omnichannel campaigns including CTV
- Works for teams that need independent ad serving and measurement
Who it is not for
- Skip it if you want a price, because none is published
- Not for you if you want a free plan or trial, as there isn't one
- Watch out: legacy and Flashtalking clients have separate help centers and sign-ins
- Skip it if you want to start small and self-serve, since the site routes you to a demo
Good to know
Good for
- Large advertisers running CTV and omnichannel campaigns
- Publishers that want to show advertisers delivery and outcomes
Worth knowing
- No prices are published; the site routes visitors to a demo request, so pricing is recorded as unverified.
- Clients of the legacy platform and those migrated from Flashtalking use separate help centers and sign-ins.
- Innovid names Mediaocean as its parent company.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Innovid's current pricing could not be confirmed from its own site.
No price is published, so we rate it at the ordinary grade.
We could not confirm Innovid’s current prices from its own site, so this guide lists no plans. innovid.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Ad serving, creative and measurement for omnichannel campaigns. Here is what it does, as its own site describes it, and what it covers: AI features, reports, ad creative.
Ad authoring, ad serving, measurement across linear TV and CTV, audience and frequency tools and NIVO AI.
- Ad authoring and dynamic ads
- Builds interactive and dynamic ads, including personalized versions of a creative.
- Ad serving and management
- Delivers campaigns across digital and social channels with independent ad serving.
- Measurement
- Covers reach and frequency across linear TV and CTV, outcomes such as web visits and sales, and verification.
- Audience and frequency tools
- Audience management for activating cross-channel audiences, and frequency management across a media buy.
- NIVO AI
- An AI layer with agents for creating, delivering, measuring and optimizing campaigns.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Innovid is made by Innovid.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/72
Other ad creative and reporting tools it is graded above
Innovid's GPA of 1.6 is higher than 1 of the 72 other ad creative and reporting tools we grade, and level with 11.
It stands best on value for money (C, above 15 of 72) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Innovid’s own letter is outlined.
- CValue for moneyAbove 15 of 72
- FFree plan and trialAbove 0 of 72
- CFeaturesAbove 0 of 72
- CEase of useAbove 0 of 72
- CPlatforms and integrationsAbove 0 of 72
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Innovid you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 60 of the 72 other ad creative and reporting tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Ad images and videos made to each network's sizes.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Innovid’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Bannerflow, Celtra, StackAdapt and Singular
The 4 tools Innovid is most often weighed against, with where each one differs from it.
- 2.0GPA
Bannerflow
Paid
Creative automation for display, social and DOOH ads.
- Bannerflow also covers workflow automation.
- 1.6GPA
Celtra
Paid
Enterprise creative automation and rich media ad platform.
- Celtra also covers workflow automation.
- 1.8GPA
StackAdapt
Paid
Programmatic advertising platform across CTV, display, native and more.
- 2.4GPA
Singular
Free plan · from $0.05
Mobile attribution and marketing analytics platform.
- Singular has a free plan. Innovid does not.
- Innovid also covers ad creative.
- Singular also covers dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
9
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Innovid free?
No. Innovid is a paid product.
What platforms does Innovid work on?
Innovid is available on Web.
Does Innovid have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Innovid is listed for Web.
Does Innovid have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Innovid is listed for Web.
Is Innovid open source?
Innovid is not described as open source on its own site, as read on Nov 13, 2026.
Who makes Innovid?
Innovid is made by a company of the same name.
What are the alternatives to Innovid?
The closest alternatives to Innovid in our directory are Bannerflow, Celtra, StackAdapt and Singular.
How does Innovid compare with other ad creative and reporting tools?
Innovid's GPA of 1.6 is higher than 1 of the 72 other ad creative and reporting tools we grade, and level with 11.
Could I make my own version of Innovid?
The plain part of Innovid you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Innovid’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Innovid's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Innovid. Prices change, so check innovid.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Innovid, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/innovid
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Innovid: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/innovid
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/innovid/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded ad creative and reporting tools after Innovid, each with an Insider's Guide of its own.
- Ad Creative & Reporting Insider's GuideEvery one of the 74 ad creative and reporting tools we grade, compared
- Reporting Ninja Insider's GuideMarketing reports for agencies, built by AI or by hand2.6 GPA
- AdsGPT Insider's GuideAI generator for image and video ads with campaign launching2.4 GPA
- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Innovid’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Innovid is a trademark of its owner, and this guide is not made, paid for or approved by Innovid. Prices and plans change: check innovid.com before you buy.