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The JSON-LD for SEO Insider’s Guide

Everything we know about JSON-LD for SEO in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPAOctober 2026

JSON-LD for SEO

The Insider’s Guide

Shopify structured data app for rich results and Merchant Center

Every plan, grade, refund rule and rival among SEO plugins and apps, read from JSON-LD for SEO’s own pages.

Made by Ilana Davis LLC · checked Oct 23, 2026 · toolgpa.com

2.2GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from JSON-LD for SEO’s own pages, its app-store listings and our grades. Every fact in it is on JSON-LD for SEO’s page too, where it is kept up to date. Checked Oct 23, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.2

GPA, above 18 of the 78 other SEO plugins and apps we grade

JSON-LD for SEO, listed as Ilana's JSON-LD for SEO, is a Shopify app that turns a store's product, review, blog, page and business details into structured data for Google rich results, Google Merchant Center, Bing and Pinterest. It handles cases such as preorders, used goods, minimum quantities and subscription prices, and the price includes a structured data audit, rich result monitoring and a video course. It is sold as one annual plan.

To get you started, here are 9 things to know about JSON-LD for SEO, taken from its own pages and our grades.

  1. 1

    Best for Shopify structured data for Google and Merchant Center

    Refunds are given only if the app can't be installed, and it won't work on headless stores.

  2. 2

    Paid plans start at $33.25 a month when paid by the year

    As its pricing page puts it: $399 per year.

  3. 3

    You can try it first

    7-day free trial of the annual plan

  4. 4

    It runs on Web

    Web.

  5. 5

    Product structured data

    Pulls price, availability, delivery rates, return policy, brand and images from Shopify into JSON-LD, and keeps it current when the theme or products change.

  6. 6

    Review stars

    Adds ratings to product markup from more than 20 supported review apps, including Judge.me, Stamped and Klaviyo Reviews.

  7. 7

    Merchant Center fields

    Supplies the unique product identifiers and variant prices Merchant Center checks, with settings for preorders, backorders, used or refurbished goods and minimum quantities.

  8. 8

    A 2.2 GPA, above 18 of 78

    That is against the other SEO plugins and apps we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    The plain part of JSON-LD for SEO you could make: schema markup. What surrounds it you could not. The 2 things listed below take a company, not a weekend.

JSON-LD for SEO at a glance

Pricing
Free trial, from $399 per year
Free plan
No
Free trial
7-day free trial of the annual plan
Runs on
Web
Made by
Ilana Davis LLC, since 2015
Category
SEO Plugins & Apps
Our grade
2.2 GPA, fair

The report card

Best for Shopify structured data for Google and Merchant Center

JSON-LD for SEO turns a Shopify store's products, reviews, blog and business details into structured data for Google, Merchant Center, Bing and Pinterest, including awkward cases like preorders and used goods. It's sold only as one $399 yearly plan, with no monthly option and no free plan. Refunds are given only if the app can't be installed, and it won't work on headless stores.

ToolGPA report cardJSON-LD for SEOGraded Oct 23, 2026
SubjectGradeComment
Value for moneyD$399 a year is about $33.25 a month, exactly where this category's dearest tenth starts, for structured data alone. There's no monthly option. The price does include an audit, monitoring of how products show in Google and a video course.
Free plan and trialCNo free plan. There's a 7-day trial of the annual plan, and the listing doesn't say it needs a card. After that, $399 is charged for the whole year.
FeaturesCProduct, review, Merchant Center, store, blog, page, FAQ, recipe and video markup, with settings for preorders, used goods and subscriptions, plus an audit and monitoring. It does structured data fully, but that's a smaller job than a full SEO app.
Ease of useBNo store rating on record, but there's little to set up: it pulls prices, stock, reviews and policies from Shopify into the markup and keeps it current when products or the theme change.
Platforms and integrationsBWeb, inside the Shopify admin, with Google Merchant Center, Shopify Markets and more than 20 review apps such as Judge.me, Stamped and Klaviyo Reviews. No phone or desktop app.
Grade point averageFair, out of 4.02.2

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who JSON-LD for SEO is for

  • Fits if your Google Merchant Center listings keep failing over product data
  • Works for stores selling preorders, refurbished goods or subscriptions that need the markup to say so

Who it is not for

  • Skip it if your store is headless or not on Shopify, as the developer says it can't work there
  • Not for you if you'd rather pay monthly, since it's one $399 yearly plan
  • Watch out: refunds are only for an app that can't be installed, not for a change of mind or results that never show in Google
  • Too light for getting you into AI answers on its own, which the developer says structured data won't do

Good to know

Good for

  • Stores whose Google Merchant Center listings fail over product data
  • Shopify stores with a review app that want stars in Google results
  • Stores selling preorders, refurbished goods or subscriptions

Worth knowing

  • Works only on Shopify stores, and the developer says it cannot work with headless stores.
  • Sold only as one annual plan at $399, charged once a year; there is no monthly option or free plan.
  • The refund policy gives refunds only when the app cannot be installed, not for a change of mind or for rich results that do not appear.
  • The developer notes that structured data does not by itself get a store into AI search results; it helps AI tools describe products accurately.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$33.25

A month to start, paid by the year

JSON-LD for SEO is a paid product with a free trial, starting at $399 per year.

The price does include an audit, monitoring of how products show in Google and a video course.
From our grade for value for money
  • Annual Pro

    $399

    per year

    Expanded Schema.org markup, Merchant Center fields, a structured data audit, rich result monitoring, owner support and the SEO Simplified course.

Trying it first

7-day free trial of the annual plan

Read from apps.shopify.com on Oct 23, 2026.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Shopify structured data app for rich results and Merchant Center. Here is what it does, as its own site describes it, and what it covers: AI search visibility, schema markup.

It does structured data fully, but that's a smaller job than a full SEO app.
From our grade for features
Product structured data
Pulls price, availability, delivery rates, return policy, brand and images from Shopify into JSON-LD, and keeps it current when the theme or products change.
Review stars
Adds ratings to product markup from more than 20 supported review apps, including Judge.me, Stamped and Klaviyo Reviews.
Merchant Center fields
Supplies the unique product identifiers and variant prices Merchant Center checks, with settings for preorders, backorders, used or refurbished goods and minimum quantities.
Store, blog and page markup
Covers the homepage, pages, blog posts and breadcrumbs, plus organization details such as location, phone and social profiles for the Knowledge Graph.
FAQ, recipe and video schema
Optional markup for FAQs, recipes and videos on the store, and subscription prices from subscription apps that use Shopify Checkout.
Audit, monitoring and training
Includes a structured data audit at install, up to 6 months of initial rich result monitoring and then ongoing checks, and a 7-hour Shopify SEO video course.

Where it runs

  • Web

What it works with

  • Google Merchant Center
  • Judge.me
  • Stamped
  • Klaviyo Reviews
  • Shopify Markets

JSON-LD for SEO is made by Ilana Davis LLC, and has been around since 2015.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

18/78

Other SEO plugins and apps it is graded above

JSON-LD for SEO's GPA of 2.2 is higher than 18 of the 78 other SEO plugins and apps we grade, and level with 14.

It stands best on ease of use (B, above 60 of 78) and worst on value for money (D, above 0).

Its paid plans start at $33.25 a month when paid by the year, against a middle price of $9.99 for the category: 53 of the 58 others that charge start lower.

On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

Each grade against the category

Every bar is all 79 SEO plugins and apps we grade, cut by the letter each got. JSON-LD for SEO’s own letter is outlined.

  • DValue for moneyAbove 0 of 78
  • CFree plan and trialAbove 8 of 78
  • CFeaturesAbove 9 of 78
  • BEase of useAbove 60 of 78
  • BPlatforms and integrationsAbove 31 of 78

Price against what you get

Each dot is one of 70 SEO plugins and apps. Further left costs less; higher up scores better on features, ease of use and platforms. JSON-LD for SEO is the marked dot.

D1.0C2.0B3.0A4.0Free$2$5$10$20$50$100$200$500More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessJSON-LD for SEOSlim SEOXML Sitemap Generator…SEO KingSmartCrawlAI Visibility Booster

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

The plain part of JSON-LD for SEO you could make: schema markup. What surrounds it you could not. The 2 things listed below take a company, not a weekend.

That makes this kind of software worth paying for, not this one in particular: 46 of the 78 other SEO plugins and apps grade higher. It costs $399 a year.

What you could make

  • Schema markup: an app builder makes this well.

What you could not

  • The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
  • It plugs into other products, Google Merchant Center, Judge.me and Stamped among them.

What this rests on. JSON-LD for SEO’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Schema Plus for SEO, Webrex SEO, SearchPie, Smart SEO and Avada SEO Suite

The 5 tools JSON-LD for SEO is most often weighed against, with where each one differs from it.

  • 2.0GPA

    Schema Plus for SEO

    Free trial · from $10.99/mo

    Shopify JSON-LD app for product, review and merchant listing schema.

      JSON-LD for SEO and Schema Plus for SEO compared in full
    • 2.8GPA

      Webrex SEO

      Free plan · from $9.99/mo

      Shopify schema app for product rich results and AI-ready FAQ markup.

      • Webrex SEO has a free plan. JSON-LD for SEO does not, though it has a free trial.
      JSON-LD for SEO and Webrex SEO compared in full
    • 2.4GPA

      SearchPie

      Free plan · from $39/mo

      Shopify SEO app for schema, meta tags, indexing and page speed.

      • SearchPie has a free plan. JSON-LD for SEO does not, though it has a free trial.
      • JSON-LD for SEO also covers AI search visibility.
      • SearchPie also covers keyword research, site audit and page speed.
      JSON-LD for SEO and SearchPie compared in full
    • 2.4GPA

      Smart SEO

      Free plan · from $14.99/mo

      Shopify SEO app for AI meta tags, image optimization and JSON-LD.

      • Smart SEO has a free plan. JSON-LD for SEO does not, though it has a free trial.
      • Smart SEO also covers site audit, backlink analysis and page speed.
      JSON-LD for SEO and Smart SEO compared in full
    • 2.2GPA

      Avada SEO Suite

      Free plan · from $34.95/mo

      Shopify SEO app with AI audits, image compression and speed tools.

      • Avada SEO Suite has a free plan. JSON-LD for SEO does not, though it has a free trial.
      • JSON-LD for SEO also covers AI search visibility.
      • Avada SEO Suite also covers keyword research, site audit and page speed.
      JSON-LD for SEO and Avada SEO Suite compared in full

    Part 06 · Questions

    Quick answers

    The questions people ask about it, each answered in a line or two

    12

    Questions, each answered in a line or two

    The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

    Is JSON-LD for SEO free?

    No, JSON-LD for SEO is a paid product, but you can try it first. 7-day free trial of the annual plan.

    How much does JSON-LD for SEO cost?

    JSON-LD for SEO lists one plan. Annual Pro: $399 per year.

    What platforms does JSON-LD for SEO work on?

    JSON-LD for SEO is available on Web.

    Does JSON-LD for SEO have an Android app?

    No Android app was listed when its pages were read on Oct 23, 2026. JSON-LD for SEO is listed for Web.

    Does JSON-LD for SEO have an iPhone app?

    No iPhone app was listed when its pages were read on Oct 23, 2026. JSON-LD for SEO is listed for Web.

    Is JSON-LD for SEO open source?

    JSON-LD for SEO is not described as open source on its own site, as read on Oct 23, 2026.

    What does JSON-LD for SEO integrate with?

    JSON-LD for SEO's listing names Google Merchant Center, Judge.me, Stamped, Klaviyo Reviews and Shopify Markets.

    Who makes JSON-LD for SEO?

    JSON-LD for SEO is made by Ilana Davis LLC. It dates from 2015.

    What are the alternatives to JSON-LD for SEO?

    The closest alternatives to JSON-LD for SEO in our directory are Schema Plus for SEO, Webrex SEO, SearchPie, Smart SEO and Avada SEO Suite.

    How does JSON-LD for SEO compare with other SEO plugins and apps?

    JSON-LD for SEO's GPA of 2.2 is higher than 18 of the 78 other SEO plugins and apps we grade, and level with 14.

    Is JSON-LD for SEO good value for money?

    ToolGPA grades JSON-LD for SEO D for value for money. Its paid plans start at $33.25 a month when paid by the year, against a middle price of $9.99 for the category: 53 of the 58 others that charge start lower.

    Could I make my own version of JSON-LD for SEO?

    The plain part of JSON-LD for SEO you could make: schema markup. What surrounds it you could not.

    Where this guide comes from

    The prices, plans, platforms and features were read from JSON-LD for SEO’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Ilana Davis LLC's own pages and its Shopify App Store listing on 23 October 2026. Not based on using the product, and shorter than our full reviews.

    Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Ilana Davis LLC. Prices change, so check apps.shopify.com before you buy.

    Part 07 · About

    About ToolGPA

    Who made this guide, what else is on the site, and how to cite it

    3,189

    Tools graded, in 94 categories

    ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

    Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

    • 3,189

      tools graded

    • 94

      categories

    • 426

      price changes on record

    • 579

      apps priced in 12 countries

    What else is on toolgpa.com

    Scan for the live page

    Prices and grades as they are today

    Quoting this guide?

    Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

    ToolGPA, "JSON-LD for SEO: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/json-ld-for-seo

    Know someone choosing between SEO plugins and apps?

    Send them this guide: toolgpa.com/tools/json-ld-for-seo/guide

    ToolGPA elsewhere: youtube.com/@toolgpa

    See our other guides

    The best-graded SEO plugins and apps after JSON-LD for SEO, each with an Insider's Guide of its own.

    ToolGPA

    Choosing software? Every tool graded, every price dated.

    Compare tools at toolgpa.com ›

    Everything in this guide is ToolGPA’s own summary of what JSON-LD for SEO’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. JSON-LD for SEO is a trademark of its owner, and this guide is not made, paid for or approved by Ilana Davis LLC. Prices and plans change: check apps.shopify.com before you buy.