The Keyword Insights Insider’s Guide
Everything we know about Keyword Insights in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Keyword Insights
The Insider’s Guide
Keyword clustering, content briefs and AI writing on one credit pool
Every plan, grade, refund rule and rival among keyword research tools, read from Keyword Insights’s own pages.
Made by Snippet Digital Ltd · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Keyword Insights’s own pages, its app-store listings and our grades. Every fact in it is on Keyword Insights’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 4 of the 51 other keyword research tools we grade
Keyword Insights groups keywords into clusters by how similar their Google results are, so each cluster maps to one page, and labels the search intent behind them. It also finds keyword ideas from autocomplete, Reddit, Quora and People Also Ask, writes content briefs and articles with AI, and points to Reddit, Quora and YouTube threads where a brand could earn mentions. Every feature draws on one monthly pool of credits.
To get you started, here are 9 things to know about Keyword Insights, taken from its own pages and our grades.
- 1
Best for turning big keyword lists into a page plan
It also finds keywords, writes briefs and drafts articles, all from one pool of credits.
- 2
Paid plans start at $58 a month
As its pricing page puts it: $58 per month for 10,000 credits, billed monthly.
- 3
You can try it first
7-day trial for $1 with 5,000 one-time credits; a card is needed and you are not charged after it
- 4
It runs on Web
Web.
- 5
Keyword clustering
Groups a keyword list by overlap in Google results to show which pages to create, then relates clusters to each other into wider topics.
- 6
Search intent labels
Counts how many of the top 10 results for each keyword are informational, commercial, transactional or other, to suggest the page type.
- 7
Keyword Discovery
Pulls keyword ideas in real time from Google Autocomplete, Reddit, Quora and People Also Ask, with volume, difficulty and CPC.
- 8
A 2.0 GPA, above 4 of 51
That is against the other keyword research tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Keyword Insights you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
Keyword Insights at a glance
- Pricing
- Free trial, from $58 per month for 10,000 credits, billed monthly
- Free plan
- No
- Free trial
- 7-day trial for $1 with 5,000 one-time credits; a card is needed and you are not charged after it
- Runs on
- Web
- Made by
- Snippet Digital Ltd
- Category
- Keyword Research Tools
- Our grade
- 2.0 GPA, fair
The report card
Best for turning big keyword lists into a page plan
Keyword Insights groups your keywords by which ones Google ranks the same pages for, so each group becomes one page, and labels the intent behind them. It also finds keywords, writes briefs and drafts articles, all from one pool of credits. But Basic is $58 a month with one seat, an AI article eats 1,200 of its 10,000 credits, unused credits reset monthly, and the $1 trial needs a card.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Basic is $58 a month for 10,000 credits, which is where this category's dearest tenth starts. Yearly billing takes 20% off. Credits go fast: a brief is 100 and an AI Writer Agent article 1,200, and unused ones vanish each month. |
| Free plan and trial | D | No free plan. The 7-day trial costs $1 and gives 5,000 one-time credits, and it needs a card, though you aren't charged after it. |
| Features | B | Keyword ideas from autocomplete, Reddit, Quora and People Also Ask with volume, difficulty and CPC, then SERP clustering, intent labels, briefs and an AI writer. That covers the whole job, from finding keywords to planning the pages. |
| Ease of use | C | No rating on record. Clustering a list is simple enough, but you'll want to learn the credit costs first, as every feature draws on the same pool at a different rate. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to Google Search Console and WordPress. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Keyword Insights is for
- Fits if you have thousands of keywords and need to know which ones belong on one page
- Works for content teams that want research, briefs and drafts in the same place
Who it is not for
- Pricey if you mostly want AI articles, as Basic's credits cover about 8 and nothing else
- Tight if you work with others, as Basic has one seat and sharing starts at $99
- Not for you if you hate credits that expire, as unused ones reset every month and all go when you cancel
- Watch out: pay-as-you-go credits only work for clustering and expire 30 days after purchase
- Watch out: the 7-day trial costs $1 and needs a card
Good to know
Good for
- SEOs turning large keyword lists into a page-by-page content plan
- Agencies planning topical coverage for client sites
- Content teams that want research, briefs and drafts in one tool
Worth knowing
- Unused subscription credits reset at the end of each billing period, and all credits are removed when a subscription ends.
- Basic has a single user seat; team sharing starts at Professional.
- Pay-as-you-go credits work only for clustering and expire 30 days after purchase.
- An AI Writing Agent article costs 1,200 credits, so Basic's 10,000 credits cover about 8 such articles and nothing else.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$58
A month to start
Keyword Insights is a paid product with a free trial, starting at $58 per month for 10,000 credits, billed monthly.
Basic
$58
per month for 10,000 credits, billed monthly
1 user seat and 5 workspaces. Clustering costs 1 credit per keyword, a brief 100 credits and an AI Writing Agent article 1,200.
Professional
$99
per month for 20,000 credits, billed monthly
3 user seats, 10 workspaces and team sharing, with the same credit costs per feature.
Enterprise
Custom
Custom credits, seats and workspaces, priority support and onboarding, for high-volume teams. Sold after a demo.
Trying it first
7-day trial for $1 with 5,000 one-time credits; a card is needed and you are not charged after it
Read from keywordinsights.ai on Oct 23, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
Keyword Insights' pricing page offers annual subscriptions at 20% off the monthly price.
Stated on keywordinsights.ai
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Keyword clustering, content briefs and AI writing on one credit pool. Here is what it does, as its own site describes it, and what it covers: public API, AI features, long-form writing, keyword research, content optimization.
That covers the whole job, from finding keywords to planning the pages.
- Keyword clustering
- Groups a keyword list by overlap in Google results to show which pages to create, then relates clusters to each other into wider topics.
- Search intent labels
- Counts how many of the top 10 results for each keyword are informational, commercial, transactional or other, to suggest the page type.
- Keyword Discovery
- Pulls keyword ideas in real time from Google Autocomplete, Reddit, Quora and People Also Ask, with volume, difficulty and CPC.
- Content briefs
- Builds an outline for each cluster with headings, questions to answer and talking points drawn from the pages that rank.
- AI Writer Assistant and Agent
- Write and grade an article in an editor (200 credits), or have the AI Writer Agent draft a full article for the page type (1,200 credits).
- Mentions
- Lists Reddit, Quora and YouTube conversations where a brand could join in and be mentioned, as a route into AI answers.
Where it runs
- Web
What it works with
- Google Search Console
- WordPress
Keyword Insights is made by Snippet Digital Ltd.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/51
Other keyword research tools it is graded above
Keyword Insights's GPA of 2.0 is higher than 4 of the 51 other keyword research tools we grade, and level with 7.
It stands best on features (B, above 43 of 51) and worst on value for money (D, above 0).
Its paid plans start at $58 a month, against a middle price of $18 for the category: 33 of the 35 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 52 keyword research tools we grade, cut by the letter each got. Keyword Insights’s own letter is outlined.
- DValue for moneyAbove 0 of 51
- DFree plan and trialAbove 6 of 51
- BFeaturesAbove 43 of 51
- CEase of useAbove 0 of 51
- BPlatforms and integrationsAbove 26 of 51
Price against what you get
Each dot is one of 44 keyword research tools. Further left costs less; higher up scores better on features, ease of use and platforms. Keyword Insights is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Keyword Insights you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 40 of the 51 other keyword research tools grade higher. It costs $696 a year.
What you could make
- Long-form writing: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- A score built from what the top results for each keyword cover.
- It plugs into other products, Google Search Console and WordPress among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Keyword Insights’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
KeyClusters, KeywordClustering.net, Frase, Surfer and Semrush
The 5 tools Keyword Insights is most often weighed against, with where each one differs from it.
- 2.0GPA
KeyClusters
From $19 one-time
Pay-as-you-go keyword clustering from live Google results.
- Keyword Insights also covers long-form writing.
- 2.6GPA
KeywordClustering.net
Free
Free AI keyword clustering for Keywords Everywhere users.
- KeywordClustering.net has a free plan. Keyword Insights does not, though it has a free trial.
- Keyword Insights also covers long-form writing and content optimization.
- 2.4GPA
Frase
Free trial · from $39/mo
AI content agent that drafts, publishes and refreshes articles.
- Keyword Insights also covers keyword research and content optimization.
- Frase also covers AI agents.
- 2.2GPA
Surfer
Free trial · from $49/mo
Content editor that scores articles for search and AI citations.
- Only Surfer lists a browser extension.
- Keyword Insights also covers content optimization.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. Keyword Insights does not, though it has a free trial.
- Keyword Insights also covers long-form writing and content optimization.
- Semrush also covers reports, rank tracking, site audit and backlink analysis.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Keyword Insights free?
No, Keyword Insights is a paid product, but you can try it first. 7-day trial for $1 with 5,000 one-time credits; a card is needed and you are not charged after it.
How much does Keyword Insights cost?
Keyword Insights lists 3 plans. Basic: $58 per month for 10,000 credits, billed monthly.
What platforms does Keyword Insights work on?
Keyword Insights is available on Web.
Does Keyword Insights offer any discounts?
Keyword Insights publicly lists the following: Save 20% with annual billing.
Does Keyword Insights have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Keyword Insights is listed for Web.
Does Keyword Insights have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Keyword Insights is listed for Web.
Is Keyword Insights open source?
Keyword Insights is not described as open source on its own site, as read on Oct 23, 2026.
Does Keyword Insights have an API?
Yes. Keyword Insights offers a public API, according to its own site.
What does Keyword Insights integrate with?
Keyword Insights's listing names Google Search Console and WordPress. A listing names up to eight integrations, so it may connect to more.
Who makes Keyword Insights?
Keyword Insights is made by Snippet Digital Ltd.
What are the alternatives to Keyword Insights?
The closest alternatives to Keyword Insights in our directory are KeyClusters, KeywordClustering.net, Frase, Surfer and Semrush.
How does Keyword Insights compare with other keyword research tools?
Keyword Insights's GPA of 2.0 is higher than 4 of the 51 other keyword research tools we grade, and level with 7.
Is Keyword Insights good value for money?
ToolGPA grades Keyword Insights D for value for money. Its paid plans start at $58 a month, against a middle price of $18 for the category: 33 of the 35 others that charge start lower.
Could I make my own version of Keyword Insights?
To replace Keyword Insights you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from Keyword Insights’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Keyword Insights' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Snippet Digital Ltd. Prices change, so check keywordinsights.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Keyword Insights, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/keyword-insights
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Keyword Insights: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/keyword-insights
Know someone choosing between keyword research tools?
Send them this guide: toolgpa.com/tools/keyword-insights/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded keyword research tools after Keyword Insights, each with an Insider's Guide of its own.
- Keyword Research Tools Insider's GuideEvery one of the 52 keyword research tools we grade, compared
- another keyword tool Insider's GuideFree keyword generator with live Google Keyword Planner data3.0 GPA
- Google Trends Insider's GuideFree charts of relative Google search interest by time and place3.0 GPA
- Pinterest Trends Insider's GuideFree view of what people search and save on Pinterest, by region3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Keyword Insights’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Keyword Insights is a trademark of its owner, and this guide is not made, paid for or approved by Snippet Digital Ltd. Prices and plans change: check keywordinsights.ai before you buy.