The Kula Insider’s Guide
Everything we know about Kula in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Kula
The Insider’s Guide
Applicant tracking with sourcing, scheduling and AI built in
Every plan, grade, refund rule and rival among hiring and applicant tracking tools, read from Kula’s own pages.
Made by Kula.ai · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Kula’s own pages, its app-store listings and our grades. Every fact in it is on Kula’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 30 of the 101 other hiring and applicant tracking tools we grade
Kula is an applicant tracking system that bundles a recruiting CRM, AI resume scoring, interview scheduling, an AI notetaker and hiring analytics. The vendor prices it by company headcount rather than per recruiter and says every feature, including AI and data enrichment, is included at every size.
To get you started, here are 8 things to know about Kula, taken from its own pages and our grades.
No store rating on record, and the listing shows pipelines, scorecards and integrations to set up.
- 1
Best for an all-in-one ATS priced by company size
Kula puts an ATS, recruiting CRM, AI resume scoring, scheduling, a notetaker and analytics in one product, priced by headcount instead of per recruiter.
- 2
Paid plans start at $426.67 a month when paid by the year for each person
As its pricing page puts it: $5,120 per year for companies of 1 to 50 employees.
- 3
It runs on Web
Web.
- 4
ATS and pipeline management
Pipelines, scorecards and offers sit in one application, alongside built-in assessments and referral management.
- 5
Sourcing and CRM
A built-in recruiting CRM with talent pools, email templates, automated outreach and data enrichment for finding candidate emails.
- 6
AI resume scoring
Candidates are scored against a role and summaries are generated automatically, so reviewers can sort applicants by fit.
- 7
A 1.8 GPA, above 30 of 101
That is against the other hiring and applicant tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Kula you would be making a bot that joins your calls and turns the talk into notes. That is not a weekend's work, with an AI app builder or without one.
Kula at a glance
- Pricing
- Paid, from $5,120 per year for companies of 1 to 50 employees
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Kula.ai
- Category
- Hiring & Applicant Tracking
- Our grade
- 1.8 GPA, weak
The report card
Best for an all-in-one ATS priced by company size
Kula puts an ATS, recruiting CRM, AI resume scoring, scheduling, a notetaker and analytics in one product, priced by headcount instead of per recruiter. The catch is the price: $5,120 a year for the smallest band, with nothing free to try first.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $5,120 a year for 1 to 50 employees is about $427 a month, past the $335 where the category's dearest tenth starts. It's a company price, so a team of five pays it all; one person pays the same. |
| Free plan and trial | F | No free plan and no trial is listed; the site routes you to a demo. A demo request isn't a trial. |
| Features | B | ATS, CRM with data enrichment, AI scoring, scheduling, a notetaker and analytics. The listing names no gap in the core hiring work, though AI agents are only listed as coming soon. |
| Ease of use | C | No store rating on record, and the listing shows pipelines, scorecards and integrations to set up. That puts it at C. |
| Platforms and integrations | B | Web product with Slack, Zoom, LinkedIn, ADP, BambooHR, Rippling, Gusto and Paychex connections. No desktop or phone app, so B. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Kula is for
- Fits if you're a company of up to 50 and want one hiring tool in place of several
- Works for teams that would rather pay by headcount than count recruiter seats
Who it is not for
- Pricey if you're tiny: $5,120 a year is the floor, and it's per company
- Watch out: script data on the pricing page holds figures different from the $5,120 shown, so the quote may differ
- Not for you if you want to try it first, since there's no free plan or trial, only a demo and tour
- Skip it if you're above 50 employees and want a price, as larger bands are quoted on a call
- Too light for AI agents today: the vendor lists them as coming soon
Good to know
Good for
- Small and mid-sized companies that want one hiring tool instead of several
- Teams that prefer pricing tied to headcount rather than recruiter seats
Worth knowing
- The pricing page shows a dollar figure only for the 1-50 employee band; larger bands are priced on a call.
- Script data on the pricing page holds figures different from the displayed $5,120, so the quote may differ.
- No free plan or free trial is listed; the page points to a demo and a product tour.
- The vendor lists AI agents as coming soon.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$426.67
A month to start, paid by the year, for each person
Kula is a paid product, starting at $5,120 per year for companies of 1 to 50 employees.
It's a company price, so a team of five pays it all; one person pays the same.
1-50 employees
$5,120
per year, for companies of 1 to 50 employees
Full platform: ATS, CRM, scheduling, AI notetaker and analytics. Price shown reflects annual billing; other terms are flexible.
Larger companies
Custom
The pricing page offers 51-75, 76-100 and 101-1k+ employee bands; the page text shows a price only for 1-50 and a call for the rest.
Read from kula.ai on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Applicant tracking with sourcing, scheduling and AI built in. Here is what it does, as its own site describes it, and what it covers: public API, AI features, meeting notes, auto-scheduling, reports, applicant tracking.
ATS, CRM with data enrichment, AI scoring, scheduling, a notetaker and analytics.
- ATS and pipeline management
- Pipelines, scorecards and offers sit in one application, alongside built-in assessments and referral management.
- Sourcing and CRM
- A built-in recruiting CRM with talent pools, email templates, automated outreach and data enrichment for finding candidate emails.
- AI resume scoring
- Candidates are scored against a role and summaries are generated automatically, so reviewers can sort applicants by fit.
- Scheduling and AI notetaker
- Interviews can be scheduled manually or by self-scheduling link, and an AI notetaker produces interview notes and call summaries.
- Analytics
- Prebuilt and custom dashboards cover hiring progress, EEO and diversity reporting, and team performance, with a conversational AI analytics option.
Where it runs
- Web
What it works with
- Slack
- Zoom
- ADP
- BambooHR
- Rippling
- Gusto
- Paychex
Kula is made by Kula.ai.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
30/101
Other hiring and applicant tracking tools it is graded above
Kula's GPA of 1.8 is higher than 30 of the 101 other hiring and applicant tracking tools we grade, and level with 23.
It stands best on features (B, above 75 of 101) and worst on free plan and trial (F, above 0).
Its paid plans start at $426.67 a month when paid by the year for each person, against a middle price of $99 for the category: 38 of the 42 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 102 hiring and applicant tracking tools we grade, cut by the letter each got. Kula’s own letter is outlined.
- DValue for moneyAbove 0 of 101
- FFree plan and trialAbove 0 of 101
- BFeaturesAbove 75 of 101
- CEase of useAbove 1 of 101
- BPlatforms and integrationsAbove 39 of 101
Price against what you get
Each dot is one of 43 hiring and applicant tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Kula is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Kula you would be making a bot that joins your calls and turns the talk into notes. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 48 of the 101 other hiring and applicant tracking tools grade higher. It costs $5,120 a year.
What you could make
- Applicant tracking and reports: an app builder makes these well.
What you could not
- A bot that joins your calls and turns the talk into notes.
- A scheduler that rearranges your day as things move.
- It is priced for each person, which means accounts and billing for a team.
- It plugs into other products, Slack, Zoom and LinkedIn among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Kula’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Ashby, Greenhouse, Workable, Breezy HR and Tellent Recruitee
The 5 tools Kula is most often weighed against, with where each one differs from it.
- 2.0GPA
Ashby
From $270/mo
All-in-one ATS, sourcing, scheduling and analytics priced by headcount.
- Only Ashby lists a browser extension.
- Kula also covers meeting notes and auto-scheduling.
- Ashby also covers workflow automation and job board posting.
- 2.0GPA
Greenhouse
Paid
Structured-hiring ATS for growing and large companies, by quote.
- Only Greenhouse lists iOS and Android apps.
- Only Greenhouse lists a browser extension.
- Kula also covers meeting notes and auto-scheduling.
- 2.2GPA
Workable
Free trial · from $299/mo
Applicant tracking and HR software priced by company size.
- Only Workable lists iOS and Android apps.
- Only Workable lists a browser extension.
- Kula also covers meeting notes, auto-scheduling and reports.
- 2.6GPA
Breezy HR
Free plan · from $157/mo
Flat-priced applicant tracking with a free one-job plan.
- Breezy HR has a free plan. Kula does not.
- Only Breezy HR lists iOS and Android apps.
- Kula also covers meeting notes and auto-scheduling.
- 2.4GPA
Tellent Recruitee
Free trial
Applicant tracking system with a careers site builder, by quote.
- Only Tellent Recruitee lists iOS and Android apps.
- Kula also covers meeting notes and auto-scheduling.
- Tellent Recruitee also covers workflow automation and job board posting.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Kula free?
No. Kula is a paid product, starting at $5,120 per year for companies of 1 to 50 employees.
How much does Kula cost?
Kula lists 2 plans. 1-50 employees: $5,120 per year, for companies of 1 to 50 employees.
What platforms does Kula work on?
Kula is available on Web.
Does Kula have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Kula is listed for Web.
Does Kula have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Kula is listed for Web.
Is Kula open source?
Kula is not described as open source on its own site, as read on Nov 13, 2026.
Does Kula have an API?
Yes. Kula offers a public API, according to its own site.
What does Kula integrate with?
Kula's listing names Slack, Zoom, LinkedIn, ADP, BambooHR, Rippling, Gusto and Paychex.
Who makes Kula?
Kula is made by Kula.ai.
What are the alternatives to Kula?
The closest alternatives to Kula in our directory are Ashby, Greenhouse, Workable, Breezy HR and Tellent Recruitee.
How does Kula compare with other hiring and applicant tracking tools?
Kula's GPA of 1.8 is higher than 30 of the 101 other hiring and applicant tracking tools we grade, and level with 23.
Is Kula good value for money?
ToolGPA grades Kula D for value for money. Its paid plans start at $426.67 a month when paid by the year for each person, against a middle price of $99 for the category: 38 of the 42 others that charge start lower.
Could I make my own version of Kula?
To replace Kula you would be making a bot that joins your calls and turns the talk into notes.
Where this guide comes from
The prices, plans, platforms and features were read from Kula’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Kula's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Kula.ai. Prices change, so check kula.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Kula, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/kula
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Kula: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/kula
Know someone choosing between hiring and applicant tracking tools?
Send them this guide: toolgpa.com/tools/kula/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded hiring and applicant tracking tools after Kula, each with an Insider's Guide of its own.
- Hiring & Applicant Tracking Insider's GuideEvery one of the 102 hiring and applicant tracking tools we grade, compared
- Manatal Insider's GuideLow-cost per-user ATS and recruitment CRM with AI candidate matching2.8 GPA
- Breezy HR Insider's GuideFlat-priced applicant tracking with a free one-job plan2.6 GPA
- JOIN Insider's GuideMultiposting and applicant management priced per open job2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Kula’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Kula is a trademark of its owner, and this guide is not made, paid for or approved by Kula.ai. Prices and plans change: check kula.ai before you buy.