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The LeadMagic Insider’s Guide

Everything we know about LeadMagic in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPANovember 2026

LeadMagic

The Insider’s Guide

Credit-based email, mobile and company data enrichment

LeadMagic, as pictured on leadmagic.io

Every plan, grade, refund rule and rival among lead and email finders, read from LeadMagic’s own pages.

Made by LeadMagic · checked Nov 13, 2026 · toolgpa.com

2.0GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from LeadMagic’s own pages, its app-store listings and our grades. Every fact in it is on LeadMagic’s page too, where it is kept up to date. Checked Nov 13, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.0

GPA, above 19 of the 72 other lead and email finders we grade

LeadMagic finds and validates work emails, mobile numbers and company data through an app, API, CLI and MCP server. Every plan draws on one pool of credits, lookups that return nothing are free, and it connects to tools such as Clay, Apollo and Zapier.

To get you started, here are 8 things to know about LeadMagic, taken from its own pages and our grades.

It has a web app and tables to learn, plus an API, CLI and MCP for developers.
From our grade for ease of use
  1. 1

    Best for credit-based email and mobile lookups

    LeadMagic finds and validates emails and mobile numbers, with job-change alerts and an API, CLI and MCP, from $99 a month for 5,000 credits.

  2. 2

    Paid plans start at $99 a month

    As its pricing page puts it: $99 per month for 5,000 credits, billed monthly.

  3. 3

    It runs on Web

    Web.

  4. 4

    Email Finder and validation

    A found work email costs 1 credit and a validation 0.25 credits; the site says failed lookups are not charged.

  5. 5

    Mobile and personal email finder

    Direct mobiles cost 5 credits each and personal emails 2 credits, charged only on a valid result.

  6. 6

    Company and profile search

    Search for companies, profiles, roles and jobs from the app or the API; search is included in each plan.

  7. 7

    A 2.0 GPA, above 19 of 72

    That is against the other lead and email finders we grade, on value, the free plan, features, ease of use and platforms.

  8. 8

    Keep it

    To replace LeadMagic you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.

LeadMagic at a glance

Pricing
Paid, from $99 per month for 5,000 credits, billed monthly
Free plan
No
Free trial
None stated
Runs on
Web
Made by
LeadMagic
Category
Lead & Email Finders
Our grade
2.0 GPA, fair

The report card

Best for credit-based email and mobile lookups

LeadMagic finds and validates emails and mobile numbers, with job-change alerts and an API, CLI and MCP, from $99 a month for 5,000 credits. There is no free plan, top-ups cost more per credit, and each extra seat is $20 a month.

ToolGPA report cardLeadMagicGraded Nov 13, 2026
SubjectGradeComment
Value for moneyC$99 a month for 5,000 credits sits at the dearer end of a category where the dearer quarter starts at $74, and one user is included.
Free plan and trialFNo free credits, trial or free plan; a paid plan is chosen at signup.
FeaturesBEmail finder and validation, mobile and personal email finder, company and profile search, and a job-change detector, with nothing missing from the core job.
Ease of useCNo store rating on record. It has a web app and tables to learn, plus an API, CLI and MCP for developers.
Platforms and integrationsBWeb, with eight listed integrations, an API, a CLI and an MCP connection. No desktop or phone app.
Grade point averageFair, out of 4.02.0

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who LeadMagic is for

  • Fits if you want emails and mobiles verified and are happy to pay up front
  • Works for developers who want the same credits across app and API

Who it is not for

  • Tight if you want to test first, as there are no free credits or trial
  • Pricey if you top up, as top-ups cost $0.016 to $0.024 a credit, above the plan rate
  • Watch out: extra seats are $20 a month each, and Tables editors are $49.99 a month each
  • Skip it if you are a solo user on a small budget, as the entry plan is $99 a month

Good to know

Good for

  • Teams feeding Clay or other outbound tools with verified contact data
  • Agencies and developers who want one credit pool across every lookup

Worth knowing

  • There are no free credits or free plan; a paid plan is chosen at signup.
  • Top-ups cost more per credit than the plan rate, from $0.016 to $0.024 a credit.
  • Extra seats are $20 a month each, and Tables editors are $49.99 a month each.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$99

A month to start

LeadMagic is a paid product, starting at $99 per month for 5,000 credits, billed monthly.

No free credits, trial or free plan; a paid plan is chosen at signup.
From our grade for free plan and trial
  • Essential

    $99

    per month for 5,000 credits, billed monthly

    1 user, then $20 a month per extra user; $990 billed yearly. Top-ups cost $0.024 a credit.

  • Growth

    $249

    per month for 20,000 credits, billed monthly

    3 users included, 50k export rows a day, Slack support and a success rep; $2,490 billed yearly.

  • Professional

    $499

    per month for 50,000 credits, billed monthly

    5 users included, team analytics and data mapping help; $4,990 billed yearly.

  • Ultimate

    $849

    per month for 100,000 credits, billed monthly

    10 users included, lowest rate per credit, integration consulting; $8,490 billed yearly.

Read from leadmagic.io on Nov 13, 2026.

Ways to pay less

  • Annual discount

    Two months free with annual billing

    Annual billing is paid upfront and the page says it includes two months free, for example $990 a year on Essential.

    Stated on leadmagic.io

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Credit-based email, mobile and company data enrichment. Here is what it does, as its own site describes it, and what it covers: public API, AI features, workflow automation, email verification.

Web, with eight listed integrations, an API, a CLI and an MCP connection.
From our grade for platforms and integrations
Email Finder and validation
A found work email costs 1 credit and a validation 0.25 credits; the site says failed lookups are not charged.
Mobile and personal email finder
Direct mobiles cost 5 credits each and personal emails 2 credits, charged only on a valid result.
Company and profile search
Search for companies, profiles, roles and jobs from the app or the API; search is included in each plan.
Job change detector
Flags when a contact has changed jobs, at 3 credits per request.
API, CLI and MCP
Every plan includes API, CLI and MCP server access, plus Clay, Apollo and Zapier integrations.

Where it runs

  • Web

What it works with

  • Clay
  • Apollo
  • Zapier
  • Smartlead
  • Instantly
  • Salesforce
  • n8n
  • Make

LeadMagic is made by LeadMagic.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

19/72

Other lead and email finders it is graded above

LeadMagic's GPA of 2.0 is higher than 19 of the 72 other lead and email finders we grade, and level with 9.

It stands best on features (B, above 55 of 72) and worst on free plan and trial (F, above 0).

Its paid plans start at $99 a month, against a middle price of $49 for the category: 46 of the 54 others that charge start lower.

On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

Each grade against the category

Every bar is all 73 lead and email finders we grade, cut by the letter each got. LeadMagic’s own letter is outlined.

  • CValue for moneyAbove 11 of 72
  • FFree plan and trialAbove 0 of 72
  • BFeaturesAbove 55 of 72
  • CEase of useAbove 5 of 72
  • BPlatforms and integrationsAbove 19 of 72

Price against what you get

Each dot is one of 55 lead and email finders. Further left costs less; higher up scores better on features, ease of use and platforms. LeadMagic is the marked dot.

D1.0C2.0B3.0A4.0$5$10$20$50$100$200$500$1k$2k$5kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessLeadMagicContactOutEvabootHunterSnov.ioApollo.io

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

To replace LeadMagic you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.

That makes this kind of software worth paying for, not this one in particular: 44 of the 72 other lead and email finders grade higher. It costs $1,188 a year.

What you could not

  • Connections to other products, each kept working as those products change.
  • Checking that an address exists without writing to it.
  • AI features, unless you pay a model provider for each request yourself.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. LeadMagic’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Findymail, Prospeo, BetterContact, Icypeas and Clay

The 5 tools LeadMagic is most often weighed against, with where each one differs from it.

  • 2.0GPA

    Findymail

    Free trial · from $99/mo

    Verified email and phone finder with plain-language company search.

    • LeadMagic also covers workflow automation and email verification.
    LeadMagic and Findymail compared in full
  • 2.4GPA

    Prospeo

    Free plan · from $37/mo

    B2B lead database with verified emails and mobile numbers.

    • Prospeo has a free plan. LeadMagic does not.
    • Only Prospeo lists a browser extension.
    • LeadMagic also covers workflow automation and email verification.
    LeadMagic and Prospeo compared in full
  • 2.4GPA

    BetterContact

    Free trial · from $15/mo

    Waterfall email and phone enrichment across many data sources.

    • LeadMagic also covers workflow automation.
    LeadMagic and BetterContact compared in full
  • 2.6GPA

    Icypeas

    Free trial · from $19/mo

    Email finder and verifier sold by the credit.

      LeadMagic and Icypeas compared in full
    • 2.8GPA

      Clay

      Free plan · from $167/mo

      Data enrichment tables that query 150+ data providers in one place.

      • Clay has a free plan. LeadMagic does not.
      • LeadMagic also covers email verification.
      • Clay also covers email campaigns.
      LeadMagic and Clay compared in full

    Part 06 · Questions

    Quick answers

    The questions people ask about it, each answered in a line or two

    14

    Questions, each answered in a line or two

    The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

    Is LeadMagic free?

    No. LeadMagic is a paid product, starting at $99 per month for 5,000 credits, billed monthly.

    How much does LeadMagic cost?

    LeadMagic lists 4 plans. Essential: $99 per month for 5,000 credits, billed monthly.

    What platforms does LeadMagic work on?

    LeadMagic is available on Web.

    Does LeadMagic offer any discounts?

    LeadMagic publicly lists the following: Two months free with annual billing.

    Does LeadMagic have an Android app?

    No Android app was listed when its pages were read on Nov 13, 2026. LeadMagic is listed for Web.

    Does LeadMagic have an iPhone app?

    No iPhone app was listed when its pages were read on Nov 13, 2026. LeadMagic is listed for Web.

    Is LeadMagic open source?

    LeadMagic is not described as open source on its own site, as read on Nov 13, 2026.

    Does LeadMagic have an API?

    Yes. LeadMagic offers a public API, according to its own site.

    What does LeadMagic integrate with?

    LeadMagic's listing names Clay, Apollo, Zapier, Smartlead, Instantly, Salesforce, n8n and Make.

    Who makes LeadMagic?

    LeadMagic is made by a company of the same name.

    What are the alternatives to LeadMagic?

    The closest alternatives to LeadMagic in our directory are Findymail, Prospeo, BetterContact, Icypeas and Clay.

    How does LeadMagic compare with other lead and email finders?

    LeadMagic's GPA of 2.0 is higher than 19 of the 72 other lead and email finders we grade, and level with 9.

    Is LeadMagic good value for money?

    ToolGPA grades LeadMagic C for value for money. Its paid plans start at $99 a month, against a middle price of $49 for the category: 46 of the 54 others that charge start lower.

    Could I make my own version of LeadMagic?

    To replace LeadMagic you would be making connections to other products, each kept working as those products change.

    Where this guide comes from

    The prices, plans, platforms and features were read from LeadMagic’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from LeadMagic's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

    Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by LeadMagic. Prices change, so check leadmagic.io before you buy.

    Part 07 · About

    About ToolGPA

    Who made this guide, what else is on the site, and how to cite it

    7,721

    Tools graded, in 95 categories

    ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

    Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

    • 7,721

      tools graded

    • 95

      categories

    • 739

      price changes on record

    • 579

      apps priced in 12 countries

    What else is on toolgpa.com

    Scan for the live page

    Prices and grades as they are today

    Quoting this guide?

    Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

    ToolGPA, "LeadMagic: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/lead-magic

    Know someone choosing between lead and email finders?

    Send them this guide: toolgpa.com/tools/lead-magic/guide

    ToolGPA elsewhere: youtube.com/@toolgpa

    See our other guides

    The best-graded lead and email finders after LeadMagic, each with an Insider's Guide of its own.

    ToolGPA

    Choosing software? Every tool graded, every price dated.

    Compare tools at toolgpa.com ›

    Everything in this guide is ToolGPA’s own summary of what LeadMagic’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. LeadMagic is a trademark of its owner, and this guide is not made, paid for or approved by LeadMagic. Prices and plans change: check leadmagic.io before you buy.