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Icypeas vs LeadMagic (2026): which should you pick?

As of Nov 13, 2026, Icypeas grades higher than LeadMagic: 2.6 against 2.0 out of 4.0.

Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA

Icypeas grades higher on value for money and the free plan. LeadMagic grades higher on features. They get the same grade on ease of use and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

Icypeas

Email finder and verifier sold by the credit

Free trial · from $19/mo

LeadMagic

Credit-based email, mobile and company data enrichment

From $99/mo

Which one is for you

Pick Icypeas if

  • Fits if you want emails and verification at a low price
  • Works for people who like credits that never expire

Look elsewhere if

  • Skip it if you need phone numbers, as the phone finder is coming soon
  • Not for you if you want a free plan, only 50 limited-time sign-up credits are offered
  • Watch out: listed prices exclude VAT
  • Watch out: only three integrations are listed

Pick LeadMagic if

  • Fits if you want emails and mobiles verified and are happy to pay up front
  • Works for developers who want the same credits across app and API

Look elsewhere if

  • Tight if you want to test first, as there are no free credits or trial
  • Pricey if you top up, as top-ups cost $0.016 to $0.024 a credit, above the plan rate
  • Watch out: extra seats are $20 a month each, and Tables editors are $49.99 a month each
  • Skip it if you are a solo user on a small budget, as the entry plan is $99 a month

How we grade them

2.6GPAIcypeasGood2.0GPALeadMagicFair
Value for money
A$19 a month for 1,000 credits, under 60% of the $33.25 cheaper quarter for lead-finding tools. Prices exclude VAT.
C$99 a month for 5,000 credits sits at the dearer end of a category where the dearer quarter starts at $74, and one user is included.
Free plan and trial
C50 free enrichment credits at sign-up, described as a limited-time offer, and no free plan.
FNo free credits, trial or free plan; a paid plan is chosen at signup.
Features
CEmail finder and verifier, domain scan, scrapers and an API. The phone finder is still coming soon, which is a gap.
BEmail finder and validation, mobile and personal email finder, company and profile search, and a job-change detector, with nothing missing from the core job.
Ease of use
CNo store rating on record. Credits, scrapers and connectors to set up.
CNo store rating on record. It has a web app and tables to learn, plus an API, CLI and MCP for developers.
Platforms and integrations
BWeb only, with three connectors, an API and MCP.
BWeb, with eight listed integrations, an API, a CLI and an MCP connection. No desktop or phone app.
Best foremails sold by the creditcredit-based email and mobile lookups

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Icypeas and LeadMagic. How we grade

Price against what you get

Icypeas starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. LeadMagic starts at $99 a month and scores 2.7.

LeadMagic scores higher, and starts $80 a month higher: the question is whether the extra is worth that to you. Of the other lead and email finders on the chart, 1 scores higher than Icypeas for less, and 1 scores higher than LeadMagic for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0$5$10$20$50$100$200$500$1k$2k$5kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessIcypeasLeadMagic

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of lead and email finders, and the best at every price

Where they differ

    In commonWebPublic APIWorkflow automationEmail verification

    At a glance

    IcypeasLeadMagic
    PricingFree trialPaid
    Starts at$19 per month for 1,000 credits, excluding VAT$99 per month for 5,000 credits, billed monthly
    Free planNoneNone
    Free trial50 free data enrichment credits at sign-up, described as a limited-time offerNone listed
    Web
    Made byIcypeasLeadMagic
    Price read fromicypeas.comleadmagic.io
    CheckedNov 12, 2026Nov 13, 2026

    Worth knowing

    Icypeas

    • Listed prices exclude VAT.
    • The phone finder is listed as coming soon, so phone numbers are not available yet.
    • Credits roll over with no expiry and no cap on how many can be stacked, even after a downgrade or cancellation.
    • The page offers yearly billing at about 20% off, with Basic at $190 a year against $19 a month.

    LeadMagic

    • There are no free credits or free plan; a paid plan is chosen at signup.
    • Top-ups cost more per credit than the plan rate, from $0.016 to $0.024 a credit.
    • Extra seats are $20 a month each, and Tables editors are $49.99 a month each.

    Key features

    Icypeas

    Email finder
    Finds a work email address for a named person at 1 credit per email found. Icypeas says you pay only for emails that are verified and deliverable.
    Email verifier
    Cleans a list at 0.1 credit per address, and the plans include verification of catch-all domains.
    Domain scan and reverse lookup
    Domain scan finds role-based addresses such as info@ at 1 credit per domain. Reverse email lookup finds a professional profile from an email at 10 credits.
    Profile and company scrapers
    Profile scraping costs 1.5 credits, company scraping 0.5, and finding a profile URL for a person or company 1 credit each.
    Search by people or company
    Find People and Find Companies searches cost 0.02 credit per result. The page lists a phone finder and lookalike finder as coming soon.
    API, connectors and MCP
    Every plan includes API access, no-code integrations with Make, Zapier and n8n, and an MCP connection.

    LeadMagic

    Email Finder and validation
    A found work email costs 1 credit and a validation 0.25 credits; the site says failed lookups are not charged.
    Mobile and personal email finder
    Direct mobiles cost 5 credits each and personal emails 2 credits, charged only on a valid result.
    Company and profile search
    Search for companies, profiles, roles and jobs from the app or the API; search is included in each plan.
    Job change detector
    Flags when a contact has changed jobs, at 3 credits per request.
    API, CLI and MCP
    Every plan includes API, CLI and MCP server access, plus Clay, Apollo and Zapier integrations.

    Plans

    Icypeas

    • Basic$19

      per month for 1,000 credits ($190 a year billed yearly)

      1,000 credits a month, enough for 1,000 found emails. Catch-all verification, API access and no-code integrations included.

    • Premium$39

      per month for 4,000 credits ($390 a year billed yearly)

      4,000 credits a month, with the same features as Basic.

    • Advanced$89

      per month for 10,000 credits ($890 a year billed yearly)

      10,000 credits a month, with the same features as Basic.

    • Hypergrowth$178

      per month for 20,000 credits ($1,780 a year billed yearly)

      Volume steps from 20,000 credits ($178) to 10 million ($34,930 a month); 100,000 credits is $499 a month.

    LeadMagic

    • Essential$99

      per month for 5,000 credits, billed monthly

      1 user, then $20 a month per extra user; $990 billed yearly. Top-ups cost $0.024 a credit.

    • Growth$249

      per month for 20,000 credits, billed monthly

      3 users included, 50k export rows a day, Slack support and a success rep; $2,490 billed yearly.

    • Professional$499

      per month for 50,000 credits, billed monthly

      5 users included, team analytics and data mapping help; $4,990 billed yearly.

    • Ultimate$849

      per month for 100,000 credits, billed monthly

      10 users included, lowest rate per credit, integration consulting; $8,490 billed yearly.

    Ways to pay less

    Icypeas

    • Annual discount

      Yearly billing, labelled 20% off

      The pricing page marks yearly billing as saving 20%; for example Basic is $190 a year against $19 a month.

    LeadMagic

    • Annual discount

      Two months free with annual billing

      Annual billing is paid upfront and the page says it includes two months free, for example $990 a year on Essential.

    Common questions

    Which is cheaper, Icypeas or LeadMagic?

    As of Nov 13, 2026, Icypeas is cheaper to start with: $19 a month, against $99 a month for LeadMagic. Icypeas starts at $19 per month for 1,000 credits, excluding VAT, and LeadMagic starts at $99 per month for 5,000 credits, billed monthly.

    Which has a free plan, Icypeas or LeadMagic?

    As of Nov 13, 2026, neither Icypeas nor LeadMagic has a free plan. Icypeas has a free trial.

    More comparisons

    How this page was made

    • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
    • The grades are our own, from each tool’s review or report card. The GPA is their average.
    • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
    • The differences and the answers to the questions are worked out from those listings.
    How we review and grade