BetterContact vs LeadMagic (2026): which should you pick?
As of Nov 13, 2026, BetterContact grades higher than LeadMagic: 2.4 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
BetterContact grades higher on value for money and the free plan. LeadMagic grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BetterContact
Waterfall email and phone enrichment across many data sources
Which one is for you
Pick BetterContact if
- Fits if you want one tool to try many data sources for an email or phone
- Works for people who only want to pay for contacts that verify
Look elsewhere if
- Tight if you need phones: a mobile number costs 10 credits, so Starter buys about 20
- Skip it if you want a free plan, since you only get 50 sign-up credits
- Pricey if you grow: the top plan starts at $799 a month above 20,000 credits
- Watch out: unused credits roll over only up to twice your monthly amount, and phone verification isn't on Starter
Pick LeadMagic if
- Fits if you want emails and mobiles verified and are happy to pay up front
- Works for developers who want the same credits across app and API
Look elsewhere if
- Tight if you want to test first, as there are no free credits or trial
- Pricey if you top up, as top-ups cost $0.016 to $0.024 a credit, above the plan rate
- Watch out: extra seats are $20 a month each, and Tables editors are $49.99 a month each
- Skip it if you are a solo user on a small budget, as the entry plan is $99 a month
How we grade them
| 2.4GPABetterContactFair | 2.0GPALeadMagicFair | |
|---|---|---|
| Value for money | B$15 a month for 200 credits is inside the cheapest quarter on price, but the credits are few: about 20 mobile numbers. $49 buys 1,000. | C$99 a month for 5,000 credits sits at the dearer end of a category where the dearer quarter starts at $74, and one user is included. |
| Free plan and trial | C50 free credits at sign-up with no card, and no free plan after that. | FNo free credits, trial or free plan; a paid plan is chosen at signup. |
| Features | CWaterfall enrichment, built-in verification, a lead finder and an API. Connect Intelligence and phone and catch-all verification aren't on Starter. | BEmail finder and validation, mobile and personal email finder, company and profile search, and a job-change detector, with nothing missing from the core job. |
| Ease of use | CNo store rating on record. It's a credit and enrichment-column tool you need to set up. | CNo store rating on record. It has a web app and tables to learn, plus an API, CLI and MCP for developers. |
| Platforms and integrations | BWeb only, with five integrations and an API. | BWeb, with eight listed integrations, an API, a CLI and an MCP connection. No desktop or phone app. |
| Best for | waterfall email and phone lookups | credit-based email and mobile lookups |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BetterContact and LeadMagic. How we grade
Price against what you get
BetterContact starts at $15 a month and scores 2.3 out of 4 on features, ease of use and platforms. LeadMagic starts at $99 a month and scores 2.7.
LeadMagic scores higher, and starts $84 a month higher: the question is whether the extra is worth that to you. Of the other lead and email finders on the chart, 1 scores higher than BetterContact for less, and 1 scores higher than LeadMagic for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- LeadMagic also covers workflow automation.
At a glance
| BetterContact | LeadMagic | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $15 per month for 200 credits, billed monthly | $99 per month for 5,000 credits, billed monthly |
| Free plan | None | None |
| Free trial | 50 free credits at sign-up, no credit card needed | None listed |
| Web | ||
| Made by | BetterContact | LeadMagic |
| Price read from | bettercontact.rocks | leadmagic.io |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
BetterContact
- A mobile number costs 10 credits, so 200 credits on Starter buys about 20 numbers.
- Connect Intelligence, phone verification and catch-all verification are not on Starter.
- Unused credits roll over, capped at twice the subscribed amount.
- Yearly billing is offered as two months free, and extends credit roll-over to 12 months.
LeadMagic
- There are no free credits or free plan; a paid plan is chosen at signup.
- Top-ups cost more per credit than the plan rate, from $0.016 to $0.024 a credit.
- Extra seats are $20 a month each, and Tables editors are $49.99 a month each.
Key features
BetterContact
- Waterfall enrichment
- Requests a person's email or mobile number from more than 20 data sources one after another until valid data is found.
- Pay only for valid data
- One credit buys one verified email and ten buy a verified mobile number. The page says nothing is charged when no result is found.
- Verification built in
- Emails are checked by Bouncer. On Pro and above, catch-all emails are verified at no extra charge and mobile numbers are also verified.
- Connect Intelligence
- Scores each mobile number by likelihood to connect. Only the highest-scoring numbers are charged; scoring the low or bad ones is free.
- Waterfall lead finder
- Searches 7 or more contact databases in one query to build lead lists.
- API and integrations
- A REST API and native integrations, including HubSpot, Google Sheets, Make, Clay and Zapier, on the plans that list them.
LeadMagic
- Email Finder and validation
- A found work email costs 1 credit and a validation 0.25 credits; the site says failed lookups are not charged.
- Mobile and personal email finder
- Direct mobiles cost 5 credits each and personal emails 2 credits, charged only on a valid result.
- Company and profile search
- Search for companies, profiles, roles and jobs from the app or the API; search is included in each plan.
- Job change detector
- Flags when a contact has changed jobs, at 3 credits per request.
- API, CLI and MCP
- Every plan includes API, CLI and MCP server access, plus Clay, Apollo and Zapier integrations.
Plans
BetterContact
Starter$15
per month for 200 credits, billed monthly
200 credits a month: 20 mobile numbers or 200 emails. Waterfall enrichment, email verification, API and chat support.
Pro$49
per month for 1,000 credits, billed monthly
Steps up to 50,000 credits a month. Adds Connect Intelligence, phone and catch-all verification, Clay and Zapier, premium support.
Enterprise$799
per month and up, above 20,000 credits, billed monthly
Sold through sales. Custom volumes and discounts, your own provider API keys and a dedicated account manager.
LeadMagic
Essential$99
per month for 5,000 credits, billed monthly
1 user, then $20 a month per extra user; $990 billed yearly. Top-ups cost $0.024 a credit.
Growth$249
per month for 20,000 credits, billed monthly
3 users included, 50k export rows a day, Slack support and a success rep; $2,490 billed yearly.
Professional$499
per month for 50,000 credits, billed monthly
5 users included, team analytics and data mapping help; $4,990 billed yearly.
Ultimate$849
per month for 100,000 credits, billed monthly
10 users included, lowest rate per credit, integration consulting; $8,490 billed yearly.
Ways to pay less
BetterContact
- Annual discount
Two months free on yearly billing
The pricing page says paying yearly means paying for 10 months and keeping all 12, and extends credit roll-over to 12 months.
LeadMagic
- Annual discount
Two months free with annual billing
Annual billing is paid upfront and the page says it includes two months free, for example $990 a year on Essential.
Common questions
Which is cheaper, BetterContact or LeadMagic?
As of Nov 13, 2026, BetterContact is cheaper to start with: $15 a month, against $99 a month for LeadMagic. BetterContact starts at $15 per month for 200 credits, billed monthly, and LeadMagic starts at $99 per month for 5,000 credits, billed monthly.
Which has a free plan, BetterContact or LeadMagic?
As of Nov 13, 2026, neither BetterContact nor LeadMagic has a free plan. BetterContact has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.