The Marchex Insider’s Guide
Everything we know about Marchex in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Marchex
The Insider’s Guide
Call tracking, attribution and conversation analytics
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Marchex’s own pages.
Made by Marchex, Inc. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Marchex’s own pages, its app-store listings and our grades. Every fact in it is on Marchex’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 0 of the 56 other marketing reporting and call tracking tools we grade
Marchex sells call tracking and attribution along with AI-based conversation intelligence and business text messaging. Its Marketing Edge product ties calls to campaigns and channels using dynamic number insertion, and can push call outcomes into ad platforms. Prices are not published.
To get you started, here are 7 things to know about Marchex, taken from its own pages and our grades.
Tracking, conversation intelligence and texting are separate products.
- 1
Best for call tracking and conversation intelligence
Marchex does call tracking and attribution, AI analysis of recorded conversations and business texting.
- 2
It runs on Web
Web.
- 3
Call tracking and attribution
Dynamic number insertion links calls to the campaigns, channels and keywords that produced them.
- 4
Conversation intelligence
AI analysis of recorded conversations to classify call outcomes and review agent performance.
- 5
Call outcomes into ad platforms
Call data can be pushed into third-party marketing platforms to adjust ad spend.
- 6
A 1.6 GPA, above 0 of 56
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Marchex you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
Marchex at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Marchex, Inc.
- Category
- Marketing Reports & Call Tracking
- Our grade
- 1.6 GPA, weak
The report card
Best for call tracking and conversation intelligence
Marchex does call tracking and attribution, AI analysis of recorded conversations and business texting. No prices are published. Tracking, conversation intelligence and texting are separate products.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price published, so it sits in the middle by default. |
| Free plan and trial | F | No free plan or trial on the pages we read. |
| Features | C | Number swapping, call outcomes into ad platforms, conversation analysis and Spanish and French transcription. Texting and Bring Your Own Conversations are separate products. |
| Ease of use | C | No store rating on record. Numbers, routing and ad links need setup. |
| Platforms and integrations | C | Web only, with no integrations list on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Marchex is for
- Fits if you attribute phone leads to campaigns in automotive, home services or healthcare
- Works for agencies and in-house teams with call volume
Who it is not for
- Not for you if you want prices: the pricing address returns not-found
- Skip it if you want a trial or free plan, as none is shown
- Watch out: call tracking, conversation intelligence and texting are separate products
- Too light on public detail to compare, since limits and plans are not shown
Good to know
Good for
- Agencies and in-house teams that attribute phone leads to campaigns
- Automotive, home services and healthcare businesses, which the site lists as focus industries
Worth knowing
- No pricing page exists; the pricing URL returns a not-found page, so costs are unverified.
- Call tracking, conversation intelligence and texting are listed as separate products.
- Business text messaging and Bring Your Own Conversations are listed as separate products from call tracking.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Marchex's current pricing could not be confirmed from its own site.
No price published, so it sits in the middle by default.
We could not confirm Marchex’s current prices from its own site, so this guide lists no plans. marchex.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Call tracking, attribution and conversation analytics. Here is what it does, as its own site describes it, and what it covers: AI features, reports, sMS marketing, call tracking.
Number swapping, call outcomes into ad platforms, conversation analysis and Spanish and French transcription.
- Call tracking and attribution
- Dynamic number insertion links calls to the campaigns, channels and keywords that produced them.
- Conversation intelligence
- AI analysis of recorded conversations to classify call outcomes and review agent performance.
- Call outcomes into ad platforms
- Call data can be pushed into third-party marketing platforms to adjust ad spend.
- Language handling
- Detects the languages in a call and transcribes Spanish and French calls into English text.
- Business text messaging
- A separate product line for messaging customers, listed next to call tracking and conversation intelligence.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Marchex is made by Marchex, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/56
Other marketing reporting and call tracking tools it is graded above
Marchex's GPA of 1.6 is higher than 0 of the 56 other marketing reporting and call tracking tools we grade, and level with 9.
It stands best on value for money (C, above 13 of 56) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 57 marketing reporting and call tracking tools we grade, cut by the letter each got. Marchex’s own letter is outlined.
- CValue for moneyAbove 13 of 56
- FFree plan and trialAbove 0 of 56
- CFeaturesAbove 2 of 56
- CEase of useAbove 0 of 56
- CPlatforms and integrationsAbove 0 of 56
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Marchex you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 47 of the 56 other marketing reporting and call tracking tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Phone numbers that change for each visitor so every call is traced to its source.
- Texts to thousands of numbers, registered with the carriers.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Marchex’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Invoca, CallRail, CTM, Convirza and CallSource
The 5 tools Marchex is most often weighed against, with where each one differs from it.
- 1.8GPA
Invoca
Paid
Call tracking and AI conversation analytics for marketers.
- Marchex also covers sMS marketing.
- Invoca also covers dashboards.
- 2.4GPA
CallRail
Free trial · from $50/mo
Call tracking and attribution that ties phone leads to campaigns.
- Only CallRail lists iOS and Android apps.
- Marchex also covers sMS marketing.
- CallRail also covers transcription and forms.
- 2.2GPA
CTM
From $65/mo
Call tracking, attribution and a softphone, with agency sub-accounts.
- Only CTM lists iOS and Android apps.
- Marchex also covers reports and sMS marketing.
- CTM also covers transcription, workflow automation and business phone line.
- 2.4GPA
Convirza
Free plan · from $29/mo
Call tracking with AI call scoring, by app or API.
- Convirza has a free plan. Marchex does not.
- Marchex also covers sMS marketing.
- 1.6GPA
CallSource
Paid
Call tracking, call coaching and reputation tools.
- Marchex also covers sMS marketing.
- CallSource also covers dashboards and review collection.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
9
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Marchex free?
No. Marchex is a paid product.
What platforms does Marchex work on?
Marchex is available on Web.
Does Marchex have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Marchex is listed for Web.
Does Marchex have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Marchex is listed for Web.
Is Marchex open source?
Marchex is not described as open source on its own site, as read on Nov 12, 2026.
Who makes Marchex?
Marchex is made by Marchex, Inc.
What are the alternatives to Marchex?
The closest alternatives to Marchex in our directory are Invoca, CallRail, CTM, Convirza and CallSource.
How does Marchex compare with other marketing reporting and call tracking tools?
Marchex's GPA of 1.6 is higher than 0 of the 56 other marketing reporting and call tracking tools we grade, and level with 9.
Could I make my own version of Marchex?
To replace Marchex you would be making phone numbers that change for each visitor so every call is traced to its source.
Where this guide comes from
The prices, plans, platforms and features were read from Marchex’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Marchex's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Marchex, Inc. Prices change, so check marchex.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Marchex, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/marchex
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Marchex: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/marchex
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/marchex/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Marchex, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 57 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Marchex’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Marchex is a trademark of its owner, and this guide is not made, paid for or approved by Marchex, Inc. Prices and plans change: check marchex.com before you buy.