The Mitzu Insider’s Guide
Everything we know about Mitzu in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Mitzu
The Insider’s Guide
Warehouse-native product analytics priced by seats, not events
Every plan, grade, refund rule and rival among website and product analytics tools, read from Mitzu’s own pages.
Made by Mitzu · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Mitzu’s own pages, its app-store listings and our grades. Every fact in it is on Mitzu’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 18 of the 100 other website and product analytics tools we grade
Mitzu is a product analytics tool that runs queries directly on the data in a company's own data warehouse instead of copying events into its own store. It offers funnels, retention, journeys, dashboards and experimentation, plus AI agents that answer questions in plain language. Pricing is a platform fee plus seats, with no charge by event volume.
To get you started, here are 9 things to know about Mitzu, taken from its own pages and our grades.
A warehouse to connect and events to model.
- 1
Best for product analytics on your own data warehouse
Mitzu runs product analytics straight on your data warehouse, with funnels, retention, dashboards and AI agents.
- 2
Paid plans start at $450 a month
As its pricing page puts it: $450 per month platform fee, billed yearly ($500 billed monthly).
- 3
You can try it first
2-week free trial, no credit card required
- 4
It runs on Web
Web.
- 5
Warehouse-native analytics
Reads events from the customer's own warehouse such as Snowflake, BigQuery or Databricks, so there is no separate event store to fill.
- 6
Funnels, journeys and retention
Funnel, user journey, retention and cohort analyses, all built on one shared set of metric definitions.
- 7
AI analytics and agents
Ask questions in plain language, in the app, in Slack or through an MCP server, and have agents watch metrics. 100 AI insights per seat monthly.
- 8
A 2.0 GPA, above 18 of 100
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Mitzu you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
Mitzu at a glance
- Pricing
- Free trial, from $450 per month platform fee, billed yearly ($500 billed monthly)
- Free plan
- No
- Free trial
- 2-week free trial, no credit card required
- Runs on
- Web
- Made by
- Mitzu
- Category
- Website & Product Analytics
- Our grade
- 2.0 GPA, fair
The report card
Best for product analytics on your own data warehouse
Mitzu runs product analytics straight on your data warehouse, with funnels, retention, dashboards and AI agents. You need a warehouse already, there's no free plan, and the platform fee starts at $450 a month for 5 seats.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $450 a month billed yearly, a platform fee for 5 seats, in the dearest tenth where analytics tools start at $299. Extra seats are $75. |
| Free plan and trial | C | 2-week trial with no card. No free plan. |
| Features | C | Funnels, journeys, retention, dashboards and experiments, with the warehouse doing the storing. It's useless without one, and Starter has no viewer licenses. |
| Ease of use | C | No rating read. A warehouse to connect and events to model. |
| Platforms and integrations | B | Web only, with Snowflake, BigQuery, Databricks and Slack, plus an API on Pro. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Mitzu is for
- Fits if your events already sit in Snowflake, BigQuery or Databricks
- Works for data teams of five who want to skip copying events
Who it is not for
- Not for you if you have no data warehouse, because Mitzu stores no events
- Pricey if you're small, at $450 a month before extra seats
- Watch out: Starter has no viewers or published dashboards, so stakeholders need Pro at $900
- Watch out: self-hosting on AWS is Enterprise only
- Tight if you want a free plan, since there's only the 2-week trial
Good to know
Good for
- Teams that already keep product events in a data warehouse
- Products with high event volumes that want seat-based pricing
- Data teams that want one metric layer shared with product managers
Worth knowing
- There is no free plan; the entry platform fee is $500 a month, or $450 billed yearly.
- It needs a connected data warehouse, since Mitzu does not store the events itself.
- Starter has no viewer licenses or published dashboards, so teams with stakeholders who only view reports need Pro.
- Self-hosting on AWS is an Enterprise option; startups may ask the vendor about a discount.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$450
A month to start
Mitzu is a paid product with a free trial, starting at $450 per month platform fee, billed yearly ($500 billed monthly).
Starter
$450
per month with 5 seats, billed yearly ($500 billed monthly)
Platform fee. 1 workspace, core analytics, AI agents, Slack and MCP. Extra seats $75 a month. 1 experiment per seat.
Pro
$900
per month with 10 seats, billed yearly ($1,000 billed monthly)
Platform fee. 5 workspaces, unlimited experiments and dashboards, SSO, API, 1 free viewer per seat. Extra seats $75 a month.
Enterprise
Custom
Unlimited workspaces, dedicated support, self-hosting on AWS, bring your own AI and volume discounts.
Trying it first
2-week free trial, no credit card required
Read from mitzu.io on Nov 13, 2026.
Ways to pay less
Annual discount
10% off with yearly billing
Paying yearly saves 10% on the platform fee and extra seats: Starter is $450 a month and Pro is $900 a month.
Stated on mitzu.ioStartups
Startup discount on request
The pricing page says startups may apply for a discount and should contact the vendor to learn more.
Stated on mitzu.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Warehouse-native product analytics priced by seats, not events. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, dashboards, web analytics, a/B testing.
Funnels, journeys, retention, dashboards and experiments, with the warehouse doing the storing.
- Warehouse-native analytics
- Reads events from the customer's own warehouse such as Snowflake, BigQuery or Databricks, so there is no separate event store to fill.
- Funnels, journeys and retention
- Funnel, user journey, retention and cohort analyses, all built on one shared set of metric definitions.
- AI analytics and agents
- Ask questions in plain language, in the app, in Slack or through an MCP server, and have agents watch metrics. 100 AI insights per seat monthly.
- Experimentation
- Experiment analysis that flags when a result is significant. Starter allows 1 experiment per seat; Pro and Enterprise are unlimited.
- Dashboards and BI
- Warehouse metric tables and published dashboards for sharing, available on Pro and Enterprise with free viewer licenses.
Where it runs
- Web
What it works with
- Snowflake
- BigQuery
- Databricks
- Slack
Mitzu is made by Mitzu.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
18/100
Other website and product analytics tools it is graded above
Mitzu's GPA of 2.0 is higher than 18 of the 100 other website and product analytics tools we grade, and level with 10.
It stands best on platforms and integrations (B, above 32 of 100) and worst on value for money (D, above 1).
Its paid plans start at $450 a month, against a middle price of $25 for the category: 59 of the 63 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 35 tools score higher and cost less.
Each grade against the category
Every bar is all 101 website and product analytics tools we grade, cut by the letter each got. Mitzu’s own letter is outlined.
- DValue for moneyAbove 1 of 100
- CFree plan and trialAbove 23 of 100
- CFeaturesAbove 3 of 100
- CEase of useAbove 6 of 100
- BPlatforms and integrationsAbove 32 of 100
Price against what you get
Each dot is one of 74 website and product analytics tools. Further left costs less; higher up scores better on features, ease of use and platforms. Mitzu is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Mitzu you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 72 of the 100 other website and product analytics tools grade higher. It costs $5,400 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A tracking script and a database that counts every visit.
- Connections that pull numbers from dozens of other services.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Snowflake, BigQuery and Databricks among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Mitzu’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Amplitude, Mixpanel, PostHog and Heap
The 4 tools Mitzu is most often weighed against, with where each one differs from it.
- 3.0GPA
Amplitude
Free plan · from $900/yr
Product analytics with session replay, experiments and in-app guides.
- Amplitude has a free plan. Mitzu does not, though it has a free trial.
- Mitzu also covers reports and dashboards.
- Amplitude also covers surveys and session replay.
- 3.0GPA
Mixpanel
Free plan · from $100/mo
Event-based product analytics with replays, flags and experiments.
- Mixpanel has a free plan. Mitzu does not, though it has a free trial.
- Mitzu also covers reports and dashboards.
- Mixpanel also covers session replay.
- 3.2GPA
PostHog
Free plan · from $0.00005
Open-source product analytics with replays, flags and surveys.
- PostHog has a free plan. Mitzu does not, though it has a free trial.
- PostHog is open source and self-hostable, according to its own site.
- Mitzu also covers reports and dashboards.
- 2.2GPA
Heap
Free plan
Product analytics that captures every click without manual tagging.
- Heap has a free plan. Mitzu does not, though it has a free trial.
- Mitzu also covers reports and a/B testing.
- Heap also covers session replay.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Mitzu free?
No, Mitzu is a paid product, but you can try it first. 2-week free trial, no credit card required.
How much does Mitzu cost?
Mitzu lists 3 plans. Starter: $450 per month with 5 seats, billed yearly ($500 billed monthly).
What platforms does Mitzu work on?
Mitzu is available on Web.
Does Mitzu offer any discounts?
Mitzu publicly lists the following: 10% off with yearly billing; Startup discount on request.
Does Mitzu have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Mitzu is listed for Web.
Does Mitzu have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Mitzu is listed for Web.
Is Mitzu open source?
Mitzu is not described as open source on its own site, as read on Nov 13, 2026.
Does Mitzu have an API?
Yes. Mitzu offers a public API, according to its own site.
What does Mitzu integrate with?
Mitzu's listing names Snowflake, BigQuery, Databricks and Slack. A listing names up to eight integrations, so it may connect to more.
Who makes Mitzu?
Mitzu is made by a company of the same name.
What are the alternatives to Mitzu?
The closest alternatives to Mitzu in our directory are Amplitude, Mixpanel, PostHog and Heap.
How does Mitzu compare with other website and product analytics tools?
Mitzu's GPA of 2.0 is higher than 18 of the 100 other website and product analytics tools we grade, and level with 10.
Is Mitzu good value for money?
ToolGPA grades Mitzu D for value for money. Its paid plans start at $450 a month, against a middle price of $25 for the category: 59 of the 63 others that charge start lower.
Could I make my own version of Mitzu?
The plain part of Mitzu you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Mitzu’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Mitzu's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Mitzu. Prices change, so check mitzu.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Mitzu, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/mitzu
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Mitzu: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/mitzu
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/mitzu/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Mitzu, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 101 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Mitzu’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Mitzu is a trademark of its owner, and this guide is not made, paid for or approved by Mitzu. Prices and plans change: check mitzu.io before you buy.