Amplitude vs Mitzu (2026): which should you pick?
As of Nov 13, 2026, Amplitude grades higher than Mitzu: 3.0 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Amplitude grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Amplitude
Product analytics with session replay, experiments and in-app guides
Mitzu
Warehouse-native product analytics priced by seats, not events
Which one is for you
Pick Amplitude if
- Fits if you're a startup that stays under 2M events a month and pays nothing
- Works for teams of any size, since every plan has unlimited seats
Look elsewhere if
- Skip it if you just want visitor counts for a blog, which a simple page counter does with less setup
- Not for you if you want a published price for experiment results and SSO, which start on Growth
- Tight if you stay free and build lots of reports, with only 10 saved charts, 1 live experiment and 1 year of data
- Watch out: Plus has no price list in text, only a chart; it's $6,912 a year at 10M events
- Watch out: session replays are kept for 1 month on every plan, and longer is a Growth or Enterprise add-on
Pick Mitzu if
- Fits if your events already sit in Snowflake, BigQuery or Databricks
- Works for data teams of five who want to skip copying events
Look elsewhere if
- Not for you if you have no data warehouse, because Mitzu stores no events
- Pricey if you're small, at $450 a month before extra seats
- Watch out: Starter has no viewers or published dashboards, so stakeholders need Pro at $900
- Watch out: self-hosting on AWS is Enterprise only
- Tight if you want a free plan, since there's only the 2-week trial
How we grade them
| 3.0GPAAmplitudeVery good | 2.0GPAMitzuFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits in the free plan's 2M events, so the figure here is $0, with unlimited seats and 10,000 replays included. Past 2M you move to Plus, $900 a year for up to 3M events. | D$450 a month billed yearly, a platform fee for 5 seats, in the dearest tenth where analytics tools start at $299. Extra seats are $75. |
| Free plan and trial | BFree with no time limit and no card: 2M events, unlimited seats and 10,000 replays a month. The caps: only 10 saved charts, 1 experiment and 1 guide or survey live at once, and 1 year of data. | C2-week trial with no card. No free plan. |
| Features | BFunnels, retention, cohorts, replays, feature flags, web A/B tests, in-app guides and surveys, all from one vendor. That covers the whole product analytics job. Experiment results and SSO need Growth, which is sold through sales. | CFunnels, journeys, retention, dashboards and experiments, with the warehouse doing the storing. It's useless without one, and Starter has no viewer licenses. |
| Ease of use | CNo rating on record. Autocapture gets data flowing, but useful funnels and cohorts mean planning your events and learning how the charts work. AI agents on every plan take questions in plain words. | CNo rating read. A warehouse to connect and events to model. |
| Platforms and integrations | BWeb only, with no desktop or phone app, which keeps it off an A. It connects to Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads and Slack, and an MCP server lets Claude and Cursor query your data. | BWeb only, with Snowflake, BigQuery, Databricks and Slack, plus an API on Pro. |
| Best for | product analytics free up to 2M events a month | product analytics on your own data warehouse |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Amplitude and Mitzu. How we grade
Price against what you get
Amplitude starts at $75 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Mitzu starts at $450 a month and scores 2.3.
Amplitude scores higher and starts $375 a month lower. Of the other website and product analytics tools on the chart, 1 scores higher than Amplitude for less, and 35 score higher than Mitzu for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Amplitude also covers surveys and session replay.
- Mitzu also covers reports and dashboards.
At a glance
| Amplitude | Mitzu | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $900 per year for up to 3M events a month (Plus; the first 2M are free) | $450 per month platform fee, billed yearly ($500 billed monthly) |
| Free plan | Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data. | None |
| Free trial | None listed | 2-week free trial, no credit card required |
| Web | ||
| Made by | Amplitude, Inc. | Mitzu |
| Price read from | amplitude.com | mitzu.io |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Amplitude
- Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
- Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
- Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
- Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.
Mitzu
- There is no free plan; the entry platform fee is $500 a month, or $450 billed yearly.
- It needs a connected data warehouse, since Mitzu does not store the events itself.
- Starter has no viewer licenses or published dashboards, so teams with stakeholders who only view reports need Pro.
- Self-hosting on AWS is an Enterprise option; startups may ask the vendor about a discount.
Key features
Amplitude
- Event-based product analytics
- Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.
- Session replay and heatmaps
- Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.
- Feature flags and experiments
- Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.
- In-app guides and surveys
- Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.
- AI agents and MCP
- AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.
- Audience syncs
- Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.
Mitzu
- Warehouse-native analytics
- Reads events from the customer's own warehouse such as Snowflake, BigQuery or Databricks, so there is no separate event store to fill.
- Funnels, journeys and retention
- Funnel, user journey, retention and cohort analyses, all built on one shared set of metric definitions.
- AI analytics and agents
- Ask questions in plain language, in the app, in Slack or through an MCP server, and have agents watch metrics. 100 AI insights per seat monthly.
- Experimentation
- Experiment analysis that flags when a result is significant. Starter allows 1 experiment per seat; Pro and Enterprise are unlimited.
- Dashboards and BI
- Warehouse metric tables and published dashboards for sharing, available on Pro and Enterprise with free viewer licenses.
Plans
Amplitude
Free$0
2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.
Plus$900
per year for up to 3M events a month
First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.
GrowthCustom
Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.
EnterpriseCustom
Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.
Mitzu
Starter$450
per month with 5 seats, billed yearly ($500 billed monthly)
Platform fee. 1 workspace, core analytics, AI agents, Slack and MCP. Extra seats $75 a month. 1 experiment per seat.
Pro$900
per month with 10 seats, billed yearly ($1,000 billed monthly)
Platform fee. 5 workspaces, unlimited experiments and dashboards, SSO, API, 1 free viewer per seat. Extra seats $75 a month.
EnterpriseCustom
Unlimited workspaces, dedicated support, self-hosting on AWS, bring your own AI and volume discounts.
Ways to pay less
Amplitude
- Startups
One free year of Growth for startups
Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.
Mitzu
- Annual discount
10% off with yearly billing
Paying yearly saves 10% on the platform fee and extra seats: Starter is $450 a month and Pro is $900 a month.
- Startups
Startup discount on request
The pricing page says startups may apply for a discount and should contact the vendor to learn more.
Common questions
Which is cheaper, Amplitude or Mitzu?
As of Nov 13, 2026, Amplitude is cheaper to start with: $75 a month when paid by the year, against $450 a month for Mitzu. Amplitude starts at $900 per year for up to 3M events a month (Plus; the first 2M are free), and Mitzu starts at $450 per month platform fee, billed yearly ($500 billed monthly).
Which has a free plan, Amplitude or Mitzu?
As of Nov 13, 2026, only Amplitude has a free plan. Mitzu does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.