Heap vs Mitzu (2026): which should you pick?
As of Nov 13, 2026, Heap grades higher than Mitzu: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Heap grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mitzu
Warehouse-native product analytics priced by seats, not events
Which one is for you
Pick Heap if
- Fits if you never planned your event tracking and want to look back at clicks
- Works for teams already on Contentsquare who want product analytics beside it
Look elsewhere if
- Skip it if you want to see a price before you install anything
- Not for you if you want session replays on a cheaper plan, as they're a Pro and Premier add-on
- Tight if you stay free, with 10,000 sessions and data you can't view past the cap
- Watch out: Free keeps 6 months of data and Growth 12; longer is an add-on on Pro and Premier
- Watch out: the trial's length and plan aren't stated, and warehouse sync is Pro and Premier only
Pick Mitzu if
- Fits if your events already sit in Snowflake, BigQuery or Databricks
- Works for data teams of five who want to skip copying events
Look elsewhere if
- Not for you if you have no data warehouse, because Mitzu stores no events
- Pricey if you're small, at $450 a month before extra seats
- Watch out: Starter has no viewers or published dashboards, so stakeholders need Pro at $900
- Watch out: self-hosting on AWS is Enterprise only
- Tight if you want a free plan, since there's only the 2-week trial
How we grade them
| 2.2GPAHeapFair | 2.0GPAMitzuFair | |
|---|---|---|
| Value for money | CNo published figure for this size. A site with 10,000 visitors makes at least 10,000 sessions, the free cap, so you'd tip into Growth, which is only quoted after you install the snippet. Pro and Premier go through sales. No price, so a C. | D$450 a month billed yearly, a platform fee for 5 seats, in the dearest tenth where analytics tools start at $299. Extra seats are $75. |
| Free plan and trial | CFree up to 10,000 sessions a month, with core charts, SSO and 6 months of history. Past the cap your data keeps arriving, but you can't see it until you upgrade. There's a trial too, though its length isn't stated. | C2-week trial with no card. No free plan. |
| Features | CAutocapture, funnels, journeys, retention and segments, with the Sense AI assistant from Growth up. Graded against Amplitude, Mixpanel and PostHog, which include replays even free, here replays and heatmaps are an add-on for Pro and Premier only. | CFunnels, journeys, retention, dashboards and experiments, with the warehouse doing the storing. It's useless without one, and Starter has no viewer licenses. |
| Ease of use | CNo rating on record. You don't have to tag events up front, but you still define events afterwards and learn the charts, and paid plans start with a sales conversation. | CNo rating read. A warehouse to connect and events to model. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Salesforce, Snowflake, Segment, Shopify, Iterable, Klaviyo and Marketo, and Heap Connect sends data to your warehouse on Pro and Premier. | BWeb only, with Snowflake, BigQuery, Databricks and Slack, plus an API on Pro. |
| Best for | analyzing clicks you never planned to track | product analytics on your own data warehouse |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heap and Mitzu. How we grade
Where they differ
- Heap also covers session replay.
- Mitzu also covers reports and a/B testing.
At a glance
| Heap | Mitzu | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | Not published | $450 per month platform fee, billed yearly ($500 billed monthly) |
| Free plan | Up to 10,000 sessions a month, core analytics charts, unlimited enrichment sources, guides integrations, single sign-on and 6 months of data history. | None |
| Free trial | Free trial offered from the site; its length and plan are not stated | 2-week free trial, no credit card required |
| Web | ||
| Made by | Heap Inc. (part of Contentsquare) | Mitzu |
| Price read from | heap.io | mitzu.io |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Heap
- No paid prices are published: Growth is quoted after you install the snippet, and Pro and Premier are priced by monthly sessions through sales.
- Session replay, heatmaps and error analysis are an add-on for Pro and Premier only.
- Past your plan's monthly session limit, data keeps arriving but you cannot view it until you upgrade.
- Free keeps 6 months of data and Growth 12; up to 3 years is an add-on on Pro and Premier.
Mitzu
- There is no free plan; the entry platform fee is $500 a month, or $450 billed yearly.
- It needs a connected data warehouse, since Mitzu does not store the events itself.
- Starter has no viewer licenses or published dashboards, so teams with stakeholders who only view reports need Pro.
- Self-hosting on AWS is an Enterprise option; startups may ask the vendor about a discount.
Key features
Heap
- Automatic event capture
- Records clicks, pageviews and other interactions on web and mobile from one snippet, so you can define and analyze events after they happened.
- Funnels, journeys and retention
- Charts for funnels, retention and visual maps of the paths people take, with segments for comparing groups of users.
- Sense AI assistant
- Contentsquare's AI answers questions about your data in chat, writes summaries and suggests follow-ups. It is listed from the Growth plan up.
- Session replay and heatmaps
- The Experience Analytics add-on for Pro and Premier adds session replay, heatmaps and error analysis linked to the analytics.
- Warehouse sync
- Heap Connect sends data to your warehouse, such as Snowflake, automatically and retroactively. It is an add-on for Pro and included with Premier.
Mitzu
- Warehouse-native analytics
- Reads events from the customer's own warehouse such as Snowflake, BigQuery or Databricks, so there is no separate event store to fill.
- Funnels, journeys and retention
- Funnel, user journey, retention and cohort analyses, all built on one shared set of metric definitions.
- AI analytics and agents
- Ask questions in plain language, in the app, in Slack or through an MCP server, and have agents watch metrics. 100 AI insights per seat monthly.
- Experimentation
- Experiment analysis that flags when a result is significant. Starter allows 1 experiment per seat; Pro and Enterprise are unlimited.
- Dashboards and BI
- Warehouse metric tables and published dashboards for sharing, available on Pro and Enterprise with free viewer licenses.
Plans
Heap
Free$0
Up to 10,000 monthly sessions, core charts, 6 months of data history and SSO.
GrowthCustom
Price estimated after you install the tracking snippet. Adds the Sense AI assistant, unlimited users and reports, CSV exports, 12 months of data.
ProCustom
Sold through sales, priced by sessions: account analytics, engagement matrix, report alerts, 2 environments; session replay as an add-on.
PremierCustom
Sold through sales: warehouse sync, behavioral targeting, unlimited projects, advanced permissions, dedicated CSM, regional storage.
Mitzu
Starter$450
per month with 5 seats, billed yearly ($500 billed monthly)
Platform fee. 1 workspace, core analytics, AI agents, Slack and MCP. Extra seats $75 a month. 1 experiment per seat.
Pro$900
per month with 10 seats, billed yearly ($1,000 billed monthly)
Platform fee. 5 workspaces, unlimited experiments and dashboards, SSO, API, 1 free viewer per seat. Extra seats $75 a month.
EnterpriseCustom
Unlimited workspaces, dedicated support, self-hosting on AWS, bring your own AI and volume discounts.
Ways to pay less
Heap
No public discounts listed.
Mitzu
- Annual discount
10% off with yearly billing
Paying yearly saves 10% on the platform fee and extra seats: Starter is $450 a month and Pro is $900 a month.
- Startups
Startup discount on request
The pricing page says startups may apply for a discount and should contact the vendor to learn more.
Common questions
Which is cheaper, Heap or Mitzu?
As of Nov 13, 2026, Heap publishes no starting price, and Mitzu starts at $450 per month platform fee, billed yearly ($500 billed monthly).
Which has a free plan, Heap or Mitzu?
As of Nov 13, 2026, only Heap has a free plan. Mitzu does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.