The Mumara Insider’s Guide
Everything we know about Mumara in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Mumara
The Insider’s Guide
Email marketing and sending platform, cloud-hosted or self-hosted
Every plan, grade, refund rule and rival among email marketing and newsletter tools, read from Mumara’s own pages.
Made by Mumara · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Mumara’s own pages, its app-store listings and our grades. Every fact in it is on Mumara’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 85 of the 102 other email marketing and newsletter tools we grade
Mumara sells two products. Mumara ONE is a cloud email service for newsletters and transactional email, with dedicated IPs, bounce analysis and webhooks. Mumara Campaigns is campaign software you license and run on your own server, or have the vendor deploy as a managed Mumara Machine, and it connects to sending services such as Amazon SES, Mailgun, Mailjet, SendGrid and SparkPost. Both include a chat-based AI email composer.
To get you started, here are 9 things to know about Mumara, taken from its own pages and our grades.
Two products with several plan ladders take working out, and the self-hosted one needs setup.
- 1
Best for cloud email from $5 a month or campaign software you host
Mumara sells a cloud email service from $5 a month and campaign software you host.
- 2
Paid plans start at $5 a month
As its pricing page puts it: $5 per month at the entry volume (Mumara ONE Essential, billed monthly).
- 3
There is a free plan
The pricing overview mentions a free tier of 100 emails a day for the Mumara ONE cloud service; the plan page shows paid plans from $5 a month.
- 4
It runs on Web
Web.
- 5
Newsletter and transactional email
Mumara ONE prices newsletters by contacts and transactional email by volume, with broadcasts, drip campaigns, triggers, split tests and a transactional API.
- 6
Dedicated IPs and pools
Professional and Business cloud plans add dedicated IPs, dedicated pools and bridges from SMTP or API senders to a pool.
- 7
Self-hosted campaign software
Mumara Campaigns runs on your own server and connects to sending services such as Amazon SES, Mailgun, Mailjet, SendGrid and SparkPost.
- 8
A 2.6 GPA, above 85 of 102
That is against the other email marketing and newsletter tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Mumara you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Mumara at a glance
- Pricing
- Free plan, from $5 per month at the entry volume (Mumara ONE Essential, billed monthly)
- Free plan
- Yes
- Free trial
- Mumara Machine, the managed server option, has a 14-day trial that includes all add-ons.
- Runs on
- Web
- Made by
- Mumara, since 2012
- Category
- Email Marketing & Newsletters
- Our grade
- 2.6 GPA, good
The report card
Best for cloud email from $5 a month or campaign software you host
Mumara sells a cloud email service from $5 a month and campaign software you host. The $5 to $15 prices don't say what volume they cover, the cheap cloud plans have a hard cap, and the managed server runs $47 to $6,397 a month.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Mumara ONE starts at $5 a month for 4,000 credits, under 60% of the cheapest quarter. But prices rise with contacts, the page doesn't say which volume the headline applies to, and the managed server is $47 to $6,397. |
| Free plan and trial | C | The overview mentions a free tier of 100 emails a day, but the plan page shows paid plans from $5. Mumara Machine has a 14-day trial. The two pages differ. |
| Features | B | Newsletters, transactional mail, dedicated IPs, bounce analysis, webhooks and self-hosted campaigns. Essential has a hard cap with no overages. |
| Ease of use | C | No store rating on record. Two products with several plan ladders take working out, and the self-hosted one needs setup. |
| Platforms and integrations | B | Web with an API and Amazon SES, Mailgun, Mailjet, SendGrid and SparkPost. No apps. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Mumara is for
- Fits if you want a cheap cloud sender or your own hosted campaign software
- Works for resellers, as the site lists reseller packages
Who it is not for
- Skip it if you need a clear price, since the page doesn't say which volume $5 buys
- Tight if you send in bursts: Essential has a hard cap with no overages
- Pricey if you want Mumara Machine, from $47 to $6,397 a month
- Watch out: the free tier mentioned on the overview isn't on the plan page
- Watch out: the White Labeling add-on is only described as on the way
Good to know
Good for
- Senders who want to run campaign software on their own server and connect their own sending service
- Agencies reselling email service to clients under the Commercial plan
- SaaS teams needing marketing and transactional email with dedicated IPs
Worth knowing
- Mumara ONE prices rise with contacts or emails, with tiers from 1,000 to 5,000,000 contacts; the page does not say which volume the $5 to $15 headline prices apply to.
- Essential cloud plans have a hard cap with no overages; the self-hosted prices shown are monthly, and annual billing is advertised as saving up to 44%.
- Mumara Machine, the managed server option, runs from $47 to $6,397 a month, and add-ons such as Google Analytics ($10 a month) cost extra.
- A White Labeling add-on to remove Mumara branding is described as on the way.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$5
A month to start. There is a free plan too
Mumara has a free plan. Paid plans start at $5 per month at the entry volume (Mumara ONE Essential, billed monthly).
Mumara ONE Essential
$5
per month for 4,000 emailing credits, billed monthly
Cloud service with a hard cap and no overages. Price rises with contacts or volume; the page lists tiers up to 5,000,000 contacts. AI composer, DKIM, SMTP and API.
Mumara ONE Professional
$10
per month for 8,000 emailing credits, billed monthly
Adds dedicated IPs and pools, deeper bounce analysis, webhooks and live chat support. Extra emails cost $0.005 each. Price rises with contacts or volume.
Mumara ONE Business
$15
per month for 12,000 emailing credits, billed monthly
Adds workflows, RSS and AI content tags, realtime engagement tracking, 30-day logs and an SLA. Extra emails cost $0.005625 each. Price rises with contacts.
Campaigns Personal (self-hosted)
$7
per month for 1 user, billed monthly
License you install yourself: unlimited contacts, lists and sending nodes, broadcast editor, bounce processing, DKIM and lifetime updates. Community support.
Campaigns Professional (self-hosted)
$17
per month for 1 user, billed monthly
Adds segments, drip campaigns, triggers, staff management and a helpdesk. Lifetime updates.
Campaigns Commercial (self-hosted)
$27
per month for 10 users, billed monthly
For agencies and resellers: user management, Packages for selling to clients, premium support. Tiers of 25, 100 and unlimited users cost more.
The free plan
The pricing overview mentions a free tier of 100 emails a day for the Mumara ONE cloud service; the plan page shows paid plans from $5 a month.
Trying it first
Mumara Machine, the managed server option, has a 14-day trial that includes all add-ons.
Read from mumara.com on Nov 13, 2026.
Ways to pay less
Annual discount
Annual billing saves up to 44%
Mumara Campaigns offers annual billing that the page says saves up to 44% against monthly billing.
Stated on mumara.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Email marketing and sending platform, cloud-hosted or self-hosted. Here is what it does, as its own site describes it, and what it covers: self-hostable, public API, AI features, marketing automation, email campaigns, transactional email.
Newsletters, transactional mail, dedicated IPs, bounce analysis, webhooks and self-hosted campaigns.
- Newsletter and transactional email
- Mumara ONE prices newsletters by contacts and transactional email by volume, with broadcasts, drip campaigns, triggers, split tests and a transactional API.
- Dedicated IPs and pools
- Professional and Business cloud plans add dedicated IPs, dedicated pools and bridges from SMTP or API senders to a pool.
- Self-hosted campaign software
- Mumara Campaigns runs on your own server and connects to sending services such as Amazon SES, Mailgun, Mailjet, SendGrid and SparkPost.
- Reseller packages
- The Commercial self-hosted plan lets agencies create packages and sell email service to their own clients.
- AI email builder
- A chat-based composer with three quality tiers; self-hosted plans include a starter quota of AI credits that can be topped up.
- Analytics and monitoring
- Realtime delivery status, complaints workspace, reputation and blacklist monitoring, and bounce classification on the cloud plans.
Where it runs
- Web
What it works with
- Amazon SES
- Mailgun
- Mailjet
- SendGrid
- SparkPost
- Google Analytics
Mumara is made by Mumara, and has been around since 2012.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
85/102
Other email marketing and newsletter tools it is graded above
Mumara's GPA of 2.6 is higher than 85 of the 102 other email marketing and newsletter tools we grade, and level with 9.
It stands best on value for money (B, above 81 of 102) and worst on ease of use (C, above 11).
Its paid plans start at $5 a month, against a middle price of $19 for the category: 2 of the 78 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 103 email marketing and newsletter tools we grade, cut by the letter each got. Mumara’s own letter is outlined.
- BValue for moneyAbove 81 of 102
- CFree plan and trialAbove 33 of 102
- BFeaturesAbove 47 of 102
- CEase of useAbove 11 of 102
- BPlatforms and integrationsAbove 31 of 102
Price against what you get
Each dot is one of 82 email marketing and newsletter tools. Further left costs less; higher up scores better on features, ease of use and platforms. Mumara is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Mumara you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 85 of the 102 other email marketing and newsletter tools we grade. It costs $60 a year.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Mail servers with a good name among inbox providers.
- It plugs into other products, Amazon SES, Mailgun and Mailjet among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Mumara’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
MailWizz, AcelleMail, Sendy, Mailcoach and Mautic
The 5 tools Mumara is most often weighed against, with where each one differs from it.
- 2.2GPA
MailWizz
From $59/yr
Self-hosted email marketing software sold as a license.
- Mumara has a free plan. MailWizz does not.
- MailWizz can be bought with a one-time purchase.
- Mumara also covers transactional email.
- 2.2GPA
AcelleMail
From $80 one-time
Self-hosted email marketing software sold as a one-time license.
- Mumara has a free plan. AcelleMail does not.
- AcelleMail can be bought with a one-time purchase.
- Mumara also covers transactional email.
- 2.0GPA
Sendy
From $69 one-time
Self-hosted newsletter app that sends through Amazon SES.
- Mumara has a free plan. Sendy does not.
- Sendy can be bought with a one-time purchase.
- Mumara also covers transactional email.
- 2.2GPA
Mailcoach
Free trial · from $9.99/mo
Email campaigns priced by emails sent, hosted or self-hosted.
- Mumara has a free plan. Mailcoach does not, though it has a free trial.
- Mumara also covers transactional email.
- 2.4GPA
Mautic
Free plan · from €247.50/mo
Open source marketing automation you can self-host.
- Mautic is open source, according to its own site.
- Mumara also covers transactional email.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
16
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Mumara free?
Mumara has a free plan. The pricing overview mentions a free tier of 100 emails a day for the Mumara ONE cloud service; the plan page shows paid plans from $5 a month.
How much does Mumara cost?
Mumara lists 6 plans. Mumara ONE Essential: $5 per month for 4,000 emailing credits, billed monthly.
What platforms does Mumara work on?
Mumara is available on Web.
Does Mumara offer any discounts?
Mumara publicly lists the following: Annual billing saves up to 44%.
Does Mumara have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Mumara is listed for Web.
Does Mumara have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Mumara is listed for Web.
Is Mumara open source?
Mumara is not described as open source on its own site, as read on Nov 13, 2026.
Can Mumara be self-hosted?
Yes. Mumara's own site says it can be run on a server of your own.
Does Mumara have an API?
Yes. Mumara offers a public API, according to its own site.
What does Mumara integrate with?
Mumara's listing names Amazon SES, Mailgun, Mailjet, SendGrid, SparkPost and Google Analytics.
Does Mumara have a free trial?
Yes. Mumara Machine, the managed server option, has a 14-day trial that includes all add-ons.
Who makes Mumara?
Mumara is made by a company of the same name. It dates from 2012.
What are the alternatives to Mumara?
The closest alternatives to Mumara in our directory are MailWizz, AcelleMail, Sendy, Mailcoach and Mautic.
How does Mumara compare with other email marketing and newsletter tools?
Mumara's GPA of 2.6 is higher than 85 of the 102 other email marketing and newsletter tools we grade, and level with 9.
Is Mumara good value for money?
ToolGPA grades Mumara B for value for money. Its paid plans start at $5 a month, against a middle price of $19 for the category: 2 of the 78 others that charge start lower.
Could I make my own version of Mumara?
To replace Mumara you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Mumara’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Mumara's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Mumara. Prices change, so check mumara.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Mumara, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/mumara
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Mumara: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/mumara
Know someone choosing between email marketing and newsletter tools?
Send them this guide: toolgpa.com/tools/mumara/guide
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See our other guides
The best-graded email marketing and newsletter tools after Mumara, each with an Insider's Guide of its own.
- Email Marketing & Newsletters Insider's GuideEvery one of the 103 email marketing and newsletter tools we grade, compared
- Substack Insider's GuideNewsletter, podcast and video publishing with paid subscriptions3.2 GPA
- Mailrelay Insider's GuideEmail marketing with a large free plan and SMS and WhatsApp add-ons3.0 GPA
- SendFox Insider's GuideEmail newsletters and list building for creators on a budget3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Mumara’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Mumara is a trademark of its owner, and this guide is not made, paid for or approved by Mumara. Prices and plans change: check mumara.com before you buy.